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United Arab Emirates, Dubai - 1st September 2014:The KAPICO Group, founded in 1950, is a global conglomerate with 53 companies spread across 7 countries in three continents with interests in automotive, healthcare, lifestyle and infrastructure;appointed Blue Apple – based out of Dubai as their PR Agency for their premium window tinting film brand VKOOL® following a competitive pitch.V-KOOL®,is the undisputed leader in the High-Performance Premium Window Film market for Automotive, Architectural both Commercial &Residential as well as Marine applications. The PR mandate has been initiated with immediate effect from August 2014. Blue Apple presented a refreshing PR campaign and strategy in sync with V-KOOL®’svision and business objectives for all the consumer touch-points across UAE, OMAN &KUWAIT markets. The V-KOOL® technology is unique and stands at the forefront of the industry, taking it several notches higher. It is the world's most technologically advanced heat control film which is NASDAQ listed and one of the Top 100 inventions of the millennium which is a part of Eastman Chemicals. In the UAE, V-KOOL® car films are available only through V- KOOL® Emirates which has exclusive showrooms in Dubai, Sharjah, Abu Dhabi and Al Ain. Mr. K. T. Govindarajan, President, Performance Window Film Division, KAPICO GROUP said, “Blue Apple by far demonstrated a clear understanding of the PR brief and was theexcellent choice to enhance V-KOOL®’sbrand image. I am very excited about the prospect of working with Blue Apple and anticipate a highly successful collaboration.”
Vishal Anand, CEO of Blue Apple concluded, "V-KOOL is the undisputed leader in the hi-tech,High-Performance, Premium Window-Film Market inthe Automotive Industry. Known for its unprecedentedrecord in delivering performance and professionalism,the V-KOOL® brand is internationally acclaimed and we are excited and privileged to represent them & look forward to joint success and growth.”
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