adidas launches its Battle Pack ahead of 2014 FIFA World Cup Brazil UAE: 15 May 2014 - This World Cup, three dominating players will dawn their Nitrocharge boots as they drive their team towards the World Cup Final, Dani Alves, Steven Gerrard and Javi Martinez. Pressure will be on as Dani Alves plays for World Cup host nation, Brazil. Likewise, Javi Martinez will need the support of his boots as he powers the Spanish team to defend their title of World Cup Champions while England’s, Steven Gerrard will be aiming to lead his team to victory for the first time since 1966. Each player will not only need to be prepared physically and mentally, but also kitted with boots that have been designed with football innovation and performance in mind. Nitrocharge™, the energy-retaining football boot for the next generation of footballer is designed for players like Alves, Gerrard and Martinez - “The Engine” of their team - the player who is always running, tackling and relentlessly powering the squad forward. Javi Martinez in Nitrocharge TM The visually striking Nitrocharge is an evolution of adidas’ rich history in creating footwear to suit specific player types. Nitrocharge has energy retention at its heart and has been designed specifically for ‘The Engine’ player, the first one on the team sheet. Nitrocharge players are relentless in their pursuit of chances from box-to-box for the full 90 minutes. Full of high octane action, fast-paced effort and a no-nonsense attitude Nitrocharge players are a force to reckon with on the field. As part of the newly launched adidas Battle Pack, each of adidas four silos have been designed to represent the all in or nothing attitude that players must have to come out on top of this World Cup. The Nitrocharge boots feature a disruptive black and white pattern to stand out on the pitch, being designed with an aggressive identity and the latest cutting edge technology. The Nitrocharge boot realises a range of new technologies that when combined will define the way ‘Engines’ play the beautiful game. These technologies include the following innovations: • ENERGYSLING - supporting sidecut and turn movements to sharpen reactions on the pitch
• ENERGYPULSE - inspired by spring technology providing premium energy during the toe-off phase when sprinting The boot also features a Protection mesh layer around the foot and Protection pads around the most sensitive tackle zones such as the Achilles tendon also feature in the boot. Finally the boot follows the full range of adidas boots by being compatible with the adidas miCoach SPEED_CELL. To watch the Nitrocharge boot in action, view the video at http://www.youtube.com/watch?v=0WAhAqVQFjQ For further information please visit adidas.com/football or go to facebook.com/adidasfootball or @adidasfootball on twitter to join the conversation.
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