Make your signature glamour statement with Max Factor Glossfinity

Dubai, UAE, 2014: Introducing new Max Factor Glossfinity - a chic collection of glossy long-wear nail polishes, specially designed to help you to make your own weekly signature style statement.

With a variety of signature shades to choose from, each possessing a high gloss finish that lasts for up to 7 days, Max Factor brings undisputed polished style to your fingertips.

Tapping into a wealth of colour expertise, Pat McGrath, Global Creative Design Director for Max Factor, has hand-picked each shade conscious of what women want from their favoured shades. On the palette Pat comments, “For me, I’ve always wanted the ultimate red. It’s rich and sensual and epitomizes classic glamour. It’s such an iconic look and we’ve perfected and bottled it in Max Factor Glossfinity in Red Passion. Glamour is personal, and it says something about your mood. My alter ego would choose something deeper, something mysterious and intense like Cobalt Blue.”

Beautiful long lasting glossy nails have become the modern day beauty must-have, delivering the perfect finish to any stylish look. Now women can achieve salon-style nails thanks to Max Factor Glossfinity’s patented formula, which is high gloss performance wear with care: a resistant formula that improves film adhesion, prevents chipping and which comes with improved fluidity for an even, stroke-free coating.

Max Factor Glossfinity is available in a polished palette of colours - from cool and creamy ‘Angel Nails 55’ and earthy, chic ‘Midnight Bronze 60’, to the more vibrant ‘Disco Pink 120’ and opulent ‘Ruby Fruit 185’ - a deep burgundy gleam. There’s a signature shade for every week, from the cool and the sophisticated to the dramatic and wild.

Max Factor Regional Creative Director, Joelle Mardinian, says “Nails are such an important feature to completing a look, and what better way to show your creativity and personality than a high gloss, long-wear nail polish. With Max Factor Glossfinity, women can achieve a glorious colour for a luxurious and sophisticated look. The trick to perfecting the ultimate polished nail look is to apply two really thin layers of polish. Wait for each coat to dry before applying the other and then add a top coat.”

Max Factor Glossfinity is the latest nail offering from Max Factor, following the launch of on-trend Max Effect Mini Nail Polishes. Max Factor Glossfinity is perfect for women who desire a glossy, long-wear polish with a palette of elegant, signature shades at their fingertips. Max Effect Mini Nail Polishes are the cute little sister on-trend shades that are designed for colour catwalk chameleons who love to mix and match their nail look as often as their outfits.

Max Factor Glossfinity is available from November 2012 at RRP 31 AED in the UAE and 30 SAR in Saudi Arabia.*

*Pricing is at the sole discretion of the retailer

Max Factor Glossfinity is available in the following 12 shades in the UAE:
• Angel Nails 55
• Midnight Bronze 60
• Cute Coral 70
• Flushed Rose 75
• Sunset Orange 80
• Cerise 85
• Red Passion 110
• Disco Pink 120
• Marshmallow 125
• Burgundy Crush 155
• Raspberry Blush 160
• Ruby Fruit 185

Max Factor Glossfinity is available in the following 26 shades in Saudi Arabia:
• Top Coat 5
• Snow White 10
• Opal 15
• Desert Sand 25
• Sugar Pink 30
• Pearly Pink 35
• Candy Rose 50
• Angel Nails 55
• Midnight Bronze 60
• Cute Coral 70
• Flushed Rose 75
• Sunset Orange 80
• Cerise 85
• Red Passion 110
• Disco Pink 120
• Marshmallow 125
• Lilac Lace 130
• Royal Blue 135
• Cobalt Blue 140
• Noisette 145
• Amethyst 150
• Burgundy Crush 155
• Raspberry Blush 160
• Hot Coco 165
• Aqua Marine 175
• Ruby Fruit 185