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November 2013, Dubai, UAE: McCollinsMedia, a UAE based full-fledged digital communications agency has launched‘The McCollege Project' on 24thOctober, which aims to discover a new generation of talented young individualsacross universities. During the month long project, students will competethrough interactive and constructive social media workshops for an employmentopportunity. Created as an inter-university initiative, theworkshops were conducted by Meghna Kothari, Director of McCollins Media andcovered topics such as content generation, social media trends within the UAE,social media analytics and product seeding. Over 100 students are participatingin the workshops. Brands include Costa Coffee, Liberty Automobiles, Fujifilm,Al Hamra Village and Wamli. Meghna Kothari- Director, McCollins Media, “With Digital media gaining such prominenceit's become important to have a tutorial on this vast subject. While peopleroughly get what digital brand activation is about, for those aspiring to be apart of this industry directly, it is imperative to understand the variousaspects of a digital brand strategy and the evolution of media. TheMcCollege Project aims to explain to the next generation the first steps inrealizing the importance of a digital brand strategy and its role in buildingbrands.” Keitaro So, General Manager, FUJIFILM ElectronicsImaging Division, MENA “With the landscape of communicationschanging dynamically, it is imperative for brands to adjust their marketingstrategy to include the digital platform. With the students already familiarwith the various social media channels, it was interesting to see theirknowledge and skills being utilized for brand activation. The training receivedwill help mould their understanding and provide a competitive edge whileseeking employment in the communications industry.” McCollins Media utilized case studies of existingclients across Consumer Electronics, F&B, Real Estate, Automotive andE-commerce to provide students their first opportunity at implementing SocialMedia campaigns. The resulting projects will then be presented to the key brandmanagers of each respective brand for further evaluation and analysis. The best digital brand strategy will be announced at The McCollege Project Event Finale,which is scheduled to take place at the end of November. The students behindthe winning strategies stand to win an internship at some of the best brands inthe region. McCollins Media will launch a blog that will use content created bythe students to give them a fast-track to blog management and an insight intothe blogging world. Participating Universities include the University of Wollongong, American University of Sharjah andManipal University. Dr.MohammedIbahrine, Professor, American University of Sharjah,“The workshop conductedby Meghna Kothari, Director of McCollins Media at AUS was an excellent event.From an academic perspective, the workshop was valuable. The social media workshopwas an innovative idea. It offered students a golden opportunity to getprofessional insights from the business world. AUS students applied what theyhad learned in real life projects. They took part in this workshop with strongdedication.” *** About McCollins Media McCollins Media is a full service communicationsagency offering Public Relations, Social Media, Design and Events support.McCollins commenced operations in 2009 as the second ventureof its parent company Red Orange Events FZ LLC. McCollins Media comprises a multi-cultural team ofdedicated professionals, specializing in their individual fields and handlingretainer accounts as well as project based assignments. At McCollins, weendeavor to offer bespoke solutions to each of our clients and provide anenriching and value added experience. About Meghna Kothari Meghna Kothari is the Director of McCollins Media,which offers services in Public Relations, Social Media Marketing, Events andDesign. Meghna is a young entrepreneur armed with determination and focusedgoals in sight. Meghna is a graduate in Retail Management and also has a degreein Fashion and Merchandising. Meghna conceptualized McCollins Media with theaim of offering a fresh approach to client requirements in the field ofcommunications. The approach remains to combine traditional and modern meansand offer a balanced and high yielding strategy to support and achieve brandgoals in their respective markets.
For furtherinformation please contact: McCollinsMedia AndreaAlvares Tel: 04 –4456848 andrea@mccollinsmedia.comhttp://mccollinsmedia.com
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