Let them Eat, Drink & Chew for Gold!

First Winner of Wrigley's Extra Gold “Scratch & Win” Promotion Claims Prize

Residents across the UAE have the Chance to Win Their Share of over 15,000 AED Worth of Gold

Dubai, UAE, 2013:  The first winner of Wrigley's Extra Scratch & Win Gold promotion has come forward to claim their prize.  As part of the promotion, consumers across the UAE will have the chance to win a share of over 15,000 AED worth of gold up for grabs simply by purchasing a Wrigley Extra Bottle.  There are a host of other prizes to be won as part of the campaign, including key chains, USB drives and fridge magnets. The lucky first winner who will receive 310 AED worth of gold was announced as Dubai resident, Mr. Alagar Subramaniam Ganesan.

Speaking about his win, Mr. Ganesan said, “I can't believe I'm the first Wrigley's Extra gold coin winner in the UAE. I was just finished eating lunch and dropped into the shop near my office to purchase a pack of Extra and I couldn't believe it when I scratched the card and saw I had won! I have never won anything so I was thrilled to learn I had won over 300 AED worth in gold!”

Wrigley's EAT DRINK CHEW™ platform encourages the creation of healthy habits, and aims to educate residents throughout the Gulf region that something as simple as chewing sugar-free gum for 20 minutes after meals and snacks has benefits to your oral health. Rewarding the establishment of healthy habits with gold is in keeping with several successful health awareness campaigns rolled out across the UAE in recent months and tooth decay is a chronic health issue blighting the smiles and oral health of the nation. Wrigley's Extra is taking the lead in rewarding UAE residents who get rid of lingering food in their mouth after eating and drinking, improving their oral health.

The Extra Bottles can be purchased at supermarkets and petrol stations across the UAE— they are marked with a yellow label reading “Buy for a Chance to Win Prizes” through December 13th. And for those who buy an Extra Bottle and don't win gold, there's still a chance to win an iPhone 5! Write your name on the “Scratch N Win” card, take a picture, and share it with Wrigley's Extra Gum Arabia on Facebook, Twitter or Instagram to enter the Wrigley's Extra iPhone 5 draw. Visit www.facebook.com/extragumarabia to learn more.