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ETHICAL BRAND FORUM BRINGS TOGETHER THOUGHT LEADERS ON SOCIAL RESPONSIBILITY AND ETHICAL BUSINESS SEPTEMBER 15, 2013. Social Enterprise Week is proud to announce its partnership with CMO Council to explore the implications of social responsibility and ethical business. The Ethical Brand Forum, will take place in Meydan IMAX Theatre on September 17th 2013, from 7:00pm-10:00pm. Social Enterprise Week and CMO Council identified a need for a new thought leadership initiative that is bringing together leading academics and experts in the MENA region to discuss best practices, key challenges and solutions for ethical branding and Corporate Social Responsibility (CSR). The Ethical Brand Forum will be linked to the screening of The Naked Brand, a documentary film on the future of advertising written, produced, and directed by ad industry “change agent” Jeff Rosenblum. The evening will also include CMO Council's Advisory Board Meeting, panel discussion and a reception. The Forum welcomes everyone interested in ethical branding and CSR initiatives, with an emphasis on marketers, academics, students, social entrepreneurs, business leaders, NGOs and agency principles. Ethical Brand Forum is one of the events leading up to Social Enterprise Week 2014, a platform that brings together social entrepreneurs, business leaders, investors and organizations to shape the future of social enterprise in the region. The 2014 edition will focus on the ethical business trends and will bring together the leading professionals in the field, academia and the public sector.
To register for the Ethical Brand Forum, visit http://www.cmocouncil.org/ethical-brands-event.php# Contact: info@socentweek.me
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