Operation Autumn! Bershka launches its second ‘Start Moving' line for Urban Sports Lovers

TECHNICAL CLOTHING, MAROON SHADES AND FLORAL PRINTS PLAY IN THE SPORTS AND CASUAL WEAR LEAGUE

Given the success of the first sports line in the SS13 season, the brand is launching its second Start Moving collection for the next autumn/winter season, with a color palette combining base tones like coral and maroon with raw hues and touches of peach. This collection is proof that sports and fashion are not incompatible. The volumes and cuts of the clothes feature technical finishes such as the “be dry” fabrics and heat-sealed pockets, reflective silver details and perforated fabric panels for better airflow.

Fun Florals are the star of the show! They'll create visual effects through the use of digital printing. One of the key pieces is an ultra-light down jacket. It is easily portable as it includes a small fold-up bag.

In addition to its technical attributes, the collection is completed with clothes which are clearly influenced by street fashion, such as T-shirts and sweatshirts that can be worn both for daily exercise and for an urban look.

The range of accessories covers the needs of any sports enthusiast. Take the bowling-style maxi-bag with plenty of space for everything needed for the gym, plus a towel and of course a leather cap in one of the season's star colors, maroon.

For footwear, the season presents vintage-style running shoes made of suede and in the collection's primary tones. Following the top street fashion trends, Bershka proposes, for another season, the futuristic wedge “sneaker”.

The collection will be available from August in all stores and online.

Click on this link to see the video: http://youtu.be/JyJA5taIeXA

About Azadea Group Holding SAL

Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 50+leading international franchise concepts across the Middle East, North Africa, Asia and Europe. Since its inception in1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishing, sporting goods and multimedia. With over 10,000+ employees, the company boasts a solid infrastructure overseeing more than 500 stores spread across 15countries including Algeria, Bahrain, Cyprus, Egypt, Iraq, Jordan, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Pakistan, Qatar, Turkey and United Arab Emirates.