Dubai, UAE (July 30, 2013): The young and trendy Turkish women clothing store, Miss Poem, has finally made it to the UAE. It has launched two new stores – one in The Dubai Mall and another one in Al Wahda Mall in Abu Dhabi. It is one of the most famous brands in Turkey that has styled and dressed many of Istanbul's well-known stars and celebrities. The two new stores in UAE are the first among many to follow, and are part of the expansion plan Miss Poem's local and executive distributer, Emessa has for the brand. It expects to open more shops in the country and the neighboring Gulf states. "We are on a mission!" said Alaa Hajjo, CEO of Emessa. "Our plan is to open 15 stores in five years. The stores will be for three of our brands: Miss Poem, Hotic and Zax, all around the UAE," he added. "The second phase of Miss Poem expansion will take us to Irbil, Iraq and Egypt.” Known to carry a ‘young vision' both in Turkey and across the globe, Miss Poem has taken the world of ready-to-wear industry in its homeland by storm when it first started its operation in 1998. Today, the brand has opened about 120 shops and 600 different points of sale (POS). The new stores in Dubai are showcasing the Spring/ Summer 2013 Miss Poem collection where designs were inspired by nature and has floral motifs brought to life through vivid colors, attracting the city's most renowned fashionistas. “We create more than 5,000 designs and produce around three million products every year," said Yasmin Ikhwan, Marketing & PR Manger of Miss Poem. "We have a team of young, talented and creative designers. They keep a keen eye on the latest trends and colors, and stay close to the pulse of fashion to create designs for every occasion in a woman's day and attract the younger crowd. No wonder Miss Poem has dressed up many famous celebrities in Turkey." As a design-oriented company, Miss Poem continuously works to diversify products and meet different tastes and requirements of the young and trendy girls. The stores have eight different lines of design: Miss Poem sweet Things, printed t-shirt & undershirts, tracksuits, sweat shirt, printed undershirt; Miss Poem Just Black –Inlaid t-shirt, skirt, dress, mini jacket, legging, short and trousers; Miss Poem Casual – Casual wear products; Miss Poem Denim – Trousers, coat, vest, skirt, shirt, short and dress products; Miss Poem Accessories – bags, shoes, belts, purses, ornaments, scarves, berets, gloves, stoles, swimwear, hats, glasses and watches; Miss Poem Business – skirts, dresses, jackets, trousers, suits and shirts; and Miss Poem Knitwear and Miss Poem Basics –tricots, trousers, shirts, t-shirts and leggings. About Miss Poem: Miss Poem that started its retail business and textile industry in 1994. It introduced its first collection with its modern, energetic and independent designs to customers in 1998. Today, Miss Poem is a leading ready-to-wear brand for women with a young heartbeat in Turkey and in the world.
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