“Babyshop Introduces Character-Fun with Back to School Collection 2013”

• Wide Range of School Bags and Accessories Featuring Children's Favourite Characters

Dubai-UAE: 02 July, 2013 – Get ready to welcome the new school term with Babyshop's latest selection of merchandise dedicated to the world of animation and action-heroes. Featuring the widest range of licensed character merchandise in the market, the Babyshop collection includes everything from school bags and water bottles to stationary pouches and lunch boxes.

The exclusive range of Superman and WWE back-to-school merchandise promises to win the interest of the boys, followed closely by the likes of Spiderman, Ben10, Monsuno, Smurfs, Disney's Cars and Planes. Young football fans can also pick from exciting FC Barcelona and Manchester United themed school gear.

Favourites such as Disney Princess, Hello Kitty, Barbie, Dora the Explorer, Marie the Cat (for pre-schoolers), Lulu Caty and Angry Birds are part of the colourful and trendy line-up for girls.

Designed for boys and girls between 3 to 16 years, this year's Back to School collection offers a more extensive collection for teens with stylish and well-designed options. The range stands true to the Babyshop credo of providing quality products in the latest trends, with a wide and comprehensive range of choices.

Special value-packs of back-to-school must-haves are available at prices starting from just AED119.

Babyshop's experts highlight how to shop like a pro, for back to school:
1. Take inventory of the current school supplies and create a shopping list to ensure that you buy what is required
2. Engage your children in the purchase decision. Buy products that suit their personality and preferences, featuring their favourite characters
3. Buy basics such as pencils, erasers, glue-sticks and notebooks in bulk, to avoid multiple shopping trips
4. Ensure the comfort of your kids and invest in trolley bags or bags with a growth buckle and wide, curved shoulder straps
5. Buy a colourful and interesting lunchbox with compartments, to encourage kids to eat healthy homemade lunch

Stylish, safe and functional, Babyshop's ‘Back to School' range is sure to help make a positive start to the new school year. The collection will be available in stores across the UAE, from July2013.