Karlie Kloss leads “Swarovski Crystaldust Crew” digital campaign

Swarovski is proud to unveil a bold new digital campaign starring brand ambassador Karlie Kloss, who called in an irresistible crew to share styling tips for the new Fall/Winter 2016 Crystaldust collection. For Karlie, the beauty of the collection lies in its versatility, 'I loved working with the talented group of creators in this campaign and seeing how the Crystaldust bracelet adapted to each of their individual styles. I like to keep my style simple, pairing clean silhouettes with bolder accessories. The Crystaldust bracelet transforms any look, whether I am on a red carpet, on set or in a classroom, giving me extra shine and confidence.'
 
Shining as the leading light of the “Swarovski Crystaldust Crew”, Kloss takes center stage of the campaign directed and photographed by Sophy Holland, surrounded by Swarovski influencers Margaret Zhang and Tommy Ton, who have both captured her on different occasions for the brand. The cast is completed by other talents who are true examples of what it means to #Bebrilliant: fashion models Winnie Harlow and Chanel Iman; multifaceted influencers Vanessa Hong, Vashtie Kola and Harley Viera-Newton; Brazilian TV personality Giovanna Ewbank; and fashion experts Bryanboy, Zanita Whittington and Gogoboi.
 
This crew celebrates multifaceted brilliance and style, as Tommy Ton summarizes: “What makes the squad brilliant is the diversity and creativity that the group represents. It's truly a breath of fresh air to see so many different faces and talents brought together to represent such a unifying campaign.”
 
For Harley Viera-Newton: “It's amazing to be part of a group of such powerful, independent women. We all bring something different to the table and I think that makes it really special.”
 
“My squad, like a sparkling crystal, is brilliant in many different ways than one. We are a terrific, diverse group from different nationalities, backgrounds and walks of life.” confirms Bryanboy, explaining what #Bebrilliant means to him: “#Bebrilliant means being the best in what you do and letting your personality shine through! Never be afraid to stand out from the rest of the pack! Always carve your own path - and inspire others along the way!”
 
For Vanessa Hong: “#Bebrilliant means to shine from the inside out with a little help from Swarovski, of course!”
 

Channeling their distinctive personalities, each of these twelve inspiring talents shows off their own way of wearing Swarovski’s brilliant Crystaldust range. Launched for Fall/Winter 2016 both as a spiral cuff and an open bangle in a range of eight fashionable shades, Crystaldust has all it takes to become a true ‘It-product’. Like the crew itself, Crystaldust is stylish and versatile, featuring rock accents and sparkling edge. Asked about what makes Crystaldust so special, Harley Viera-Newton explains: “a little glitter and shine always makes a girl feel brilliant!!”
 
Whether color-blocked or contrasted, stacked or solo, worn on the wrist or twisted in an unexpected way, the Swarovski Crystaldust influencers all had their own take on how to wear the piece.
 
Zanita and Giovanna went for the audacious approach, wearing the Crystaldust as an anklet and choker respectively. Reflecting her signature style, Margaret Zhang explains she is all for tonal jewelry: “I think it looks cleaner than wearing too many colors at once. Having said that, complimentary tones like black and gunmetal can be worn as much as you’d like, as long as it’s asymmetrical.”
 
Vashtie Kola likes to coordinate the Crystaldust color to her outfit, wearing it solo in the day and stacking at night, “I love to wear one on each wrist, makes me feel like a Wonder Woman Gold Goddess.”, while Vanessa Hong favors mix and match: “these are great bracelets to stack - I mix the Crystaldust with some finer Swarovski pieces like a charm bracelet or a thin simple band”.
 
One last tip from Bryanboy: “The best way to wear Swarovski's Crystaldust bracelet is to wear it with a bright smile! Do not underestimate the power of sparkle; it brings joy to everyone!”
 
The “Swarovski Crystaldust Crew” campaign, which consists of three videos and two visuals, will go live globally on digital channels and social media platforms in August to support the release of Crystaldust in-store and inspire consumers to make the product truly theirs.

Prices:
•   Crystaldust Cuff (all colors)- AED 309/ SAR 319/ KD 25
•   Crystaldust Bangle Double (all colors)- AED 399/ SAR 409 / KD 32