Dubai, UAE, February 13, 2016 The region’s first premium whey protein ice cream is being made and distributed in the UAE.
Whey2Go, based in Dubai, has launched with two flavours - chocolate and vanilla, with plans to expand the range in early 2016.
Made from 100% natural ingredients, the Whey2Go team has sourced the highest quality, healthiest ingredients from around the world so that the finished product - Whey2Go protein ice cream - tastes exactly the same as regular ice cream, but without the sugar and extra calories.
Whey2Go is suitable for everyone, but has already proved to be particularly popular in the sports industry. This is mainly due to the whey protein isolate ingredient, which is faster absorbing after exercise and contains less fats and lactose sugars than whey concentrate.
Anton Le Pore, Managing Partner, Whey2Go, said: “Although whey protein ice cream isn’t a new concept, Whey2Go is the only premium tasting product that contains whey protein isolate and is made right here in Dubai, so it couldn’t be fresher.
“Whey concentrate contains less protein on a gram for gram basis - around 20% less than whey isolate in some cases. This means that we need less whey protein powder per cup to provide the required levels of protein, but without sacrificing on flavour - so there’s none of that gritty protein shake aftertaste that any protein fan knows so well.”
Whey2Go is available now at:
• Adventure HQ, Times Square Mall
• Holland and Barrett, branches across Dubai
• Lifestyle Nutrition, branches across Dubai and Abu Dhabi
• Round 10 Boxing, Al Quoz
• Prison Break Gym, Al Barsha
• Fitness Zone, JLT
• Burger Rebel, Souk Al Bahar
• The Bureau Dubai, Souk Al Bahar
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