Fila Middle East Showcases their Products in Cersaie Exhibition in Italy in preparation for the Big 5

Middle East Attendees Impressed with New Products on Display

Dubai, October 2015: The Cersaie Exhibition is the largest International Exhibition of Ceramic Tile and Bathroom Furnishings in the world, in terms of size and number of attendees. This year, visitors from more than 150 countries attended the exhibition, including over 2,700 coming from the Middle East, representing 5% of the all foreign visitors.

Fila Surface Care Solutions’ participation in the Cersaie Exhibition from Sept 28-Oct 2 in Bologna, Italy, witnessing tremendous success, due to its unparalleled line of surface protection and care products: dirt-repellent protectors, solvent-free stain protectors, grout haze removers, epoxy removers and stain removers and detergents, many specifically aimed at he Middle Eastern climate.

“Most of our clients from the Middle East visit the Cersaie Exhibition every year to discover the latest innovations and products. Our Middle East team came to Italy to meet with them, discuss their needs, and introduce our newest innovations for surface protection and care.” Commented Francesco Pettenon, Managing and Commercial Director of Fila Surface Care Solutions. “We in turn will be attending the Big 5 exhibition in Dubai. This is a vital opportunity for our team to interact with our clients in the Middle Eastern market which is growing exponentially year on year.”

Developed in house, Fila’s award winning products are manufactured to protect and preserve the finest surfaces including marble, porcelain, stoneware, terracotta and wood.

“Visitors from the Middle East are particularly interested in the special line of products we have developed for the Gulf market, which counter the effects of extreme heat and the omnipresence of sand particles. It includes stone protection and maintenance products to cover the whole life of a building.” Added Francesco Pettenon.

“Our expertise has been recognized in the region since we have had the honor of protecting the Presidential Palace in Abu Dhabi, the new Doha International airport and the Burj El Arab in Dubai, to name a few. We are now expanding as more and more construction professionals become aware that foresight is essential in the protection of fine materials.” He concluded.

Fila also offers consultancy services and full support during the construction phase.