MECTW’s International cleaning and hygiene conference set to address the mammoth growth foreseen in the industry Dubai, United Arab Emirates - The Facilities Management industry has witnessed a boom in recent times as the industry is being estimated at AED 20 billion per annum by 2016. The rise stems from an AED 155bn turnover in the construction sector for the year of 2015 owing to the thriving construction, hospitality and aviation sectors in Dubai. Rapid construction developments, building infrastructure for airports, roadways, parking, ports and railways have resulted in never-before demand for the facility management and its allied industries. Cleaning equipment and services is the foundation of a successfully sustainable facility management company. “The developing construction sector in the UAE is proactively bringing together several reputed companies raising awareness about their successful sustainable business practices. Cleaning service providers, in particular, play an important role in promoting sustainable and environmental responsibility in the society”, commented Jayaraman Nair, Chairman, VIS, “Our ambition for MECTW’s International Cleaning and Hygiene Conference is to help industry leaders promote their sustainable solutions to the public and highlight the use of environmentally friendly solutions for a better future.” As the scale of investment in the construction sector continues to grow across the GCC, the approach to the cleaning industry would assume center stage, beginning from the grass-root levels to end solutions. Sustainability should aid as the guiding principle behind the continuous search of innovations in the society. For the first time in the International Cleaning and Hygiene Conference (ICHC), Dr. Ilham Kadri, the President of the Diversey Care division of Sealed Air Corp., will be presenting the Keynote Address. Other well-known companies from the cleaning and hygiene industry Intercare, Chemex, Daitona and Dhofar have already confirmed their participation in the Middle East Cleaning Technology Week. In terms of development, cleaning and hygiene service providers should support various markets to achieve sustainability in order to maximize productivity. To attain sustainable solutions, companies should look at long term planning which strategies shouldn’t be limited to a building but should be extended to the city. “MECTW has established itself among leading cleaning and hygiene conferences. The ICHC conference is an interactive platform for companies and organizations from the facility management and cleaning chemicals and equipment industries to engage and share their innovative products with each other. This platform provides us an opportunity to demonstrate the latest innovations and solutions we have for the Cleaning and Hygiene business from around the region, which makes it one of the largest and most comprehensive specialized exhibitions in the cleaning and hygiene sector in the Middle East market” said Samit Sanyal, Marketing Director - ME & NE Africa, Diversey Care MECTW, which takes place from 2nd to 4th November, 2015 at, Dubai International Convention and Exhibition Centre offers a platform to promote scientific cleaning practices, latest products, technologies and services to potential buyers in the MENA region. For the first time, MECTW will make way for two new platforms - laundry and car wash - along with a special outdoor section dedicated to street cleaning solutions and equipment. Middle East Cleaning Technology Week will also play host to the Excellence Awards that identifies the ‘difference makers’ in the hospitality, soft services FM and laundry industry. The Excellence Awards incorporates Categories for supervisors and attendants in all three sectors. Winners walk away with a cash prize and a certificate. MECTW is the perfect opportunity for brands to promote themselves in this competitive and growing region. It is the perfect meeting point for industry players, big and small, to exchange ideas towards providing better services.
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