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In time to kick off the festive fashion season, Dubai’s socially-savvy are in for a real treat as India’s number one lifestyle exhibition Araaish returns on 27 September 2014 from 11am – 8 pm at the prestigious Oberoi Hotel, Dubai. This shopping extravaganza will showcase some of India's biggest fashion names along side a plethora of unprecedented home décor, accessories, handbag, and jewelry designers, carefully handpicked for their unique sense of style. This season, Araaish will showcase a glittering collection from India’s fashion royalty. Some well-known vendors include: Ritu Kumar, Vikram Phadnis, Shehla Khan, Private Collections, Diamantina, Seema Khan, Renu Tandon, House of Chic, Janavi Shawls, Bespoke Vintage Jewels, inaya, Trupsel, Leena & Tahira, Aquamarine and Dubai’s very own C’est Moi accessories, and many more. “I am extremely excited again about Araaish in Dubai next month,” says Sharmilla Khanna the brand’s co-founder. “We are confident that Dubai’s fashion set won't miss this opportunity to come and pick up some amazing festive and lifestyle buys whilst supporting a fantastic cause.” Araaish, now in it’s 5th season, is an unparalleled event concept with a non-profit model at its heart. Araaish supports P.R.I.D.E. India (Planning Rural-Urban Integrated Development through Education), a non-governmental organization working towards empowering marginalized rural communities to lead lives filled with dignity and self-respect. It promotes holistic development of marginalized rural people, by adopting an integrated approach with the main emphasis on early childhood care and development, health, education, livelihood, and women empowerment. Now recognized as the largest fundraising event in India with awareness rapidly growing in the Middle East, Araaish sees the perfect amalgamation of the world's of glamour and charity, which unite to serve the mission of P.R.I.D.E. India that nurtures, educates and guides the growth of vulnerable children, thus, enabling them to build and sustain a bright future for themselves. “This NGO, founded by my mother Ms. Vipula Kadri is really close to my heart. We are striving to carry on her legacy in the field of social development in India, and appreciate the support that we have been fortunate enough to receive. The wonderful people who support us don't just donate, they help us change lives." Says Mana Shetty, co-founder of Araaish. Bollywood icon, Suniel Shetty is the brands ambassador and will be present at the event. “ I love being involved with an event that strives to pay it forward. Giving back to the less fortunate alongside a noteworthy event is a great marriage of ideas that I look forward to attending every year!” A number of Bollywood familiar faces have been spotted in the crowds over the years. The likes of Sri Devi, Sohail Khan, Akshay Kumar, Neha Dhupia and many more have been seen picking up exciting items at this lifestyle exhibition with a cause.
A B O U T A R A A I S H
Araaish will take place on Saturday 27 September 2014 VENUE: The Grand Ballroom, The Oberoi, Dubai. TIMING: 11am – 8pm Partners: Event Styled by Encore Event Angels Event Managed by Unimonde Experiences Print Design Partner - Escapades Araaish is the fundraising arm of P.R.I.D.E. India, which is a tribute to the late Mrs Vipula Kadri. Araaish hosts their shopping festival in aid of P.R.I.D.E. India several times a year across Mumbai, Hyderabad, Delhi, and Dubai frequently garnering a fabulous response with a footfall of well over 25,000 with extensive international coverage, due to their cause and celebrity fan-following. http://www.araaish.com A B O U T P.R.I.D.E. India Founded by Late Mrs. Vipula Kadri in the year 1982, P.R.I.D.E. India (Planning Rural-Urban Integrated Development through Education) is a non-governmental organization established with a vision to assist rural communities sustain themselves and improve their economic status. The organization uses a child-centric approach to achieve sustainable solutions to problems plaguing India, through its many health, education, and livelihood programs. P.R.I.D.E. India’s two flagship projects – Integrated Rural Development Program, and Sastur Project of Action Research & Services through Hospital (SPARSH) reach out to a population of 1.5 million across 282 villages within two states in India. P.R.I.D.E. India is ISO 9001-2008 certified and all its programs are implemented in compliance with the systems and procedures laid in its ISO quality manual. Email: contact@prideindia.org www.prideindia.org A B O U T SUNIEL SHETTY Suniel Shetty is a well known Indian film actor, producer and entrepreneur who made his mark in the industry in the early 90’s with successful blockbusters like Mohra, Dhadkan, Gopi Kishan, Border, Hera Pheri, and more. He is also a successful entrepreneur and producer with well-established boutiques, a real estate company and a production company titled Popcorn Motion Pictures Limited under his belt. www.sunielshetty.com For more information and photographs or interview requests with Suniel Shetty please contact: Tehzeeb Ahmed tehzeeb@buzzybee.me +971506245582 PR Submited on DubaiPrNetwork.com
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