Royal Rose Abu Dhabi rolls out global strategy at Arabian Travel Market

The AED700m property will contribute to the burgeoning tourism industry

Dubai, UAE (May 05, 2014) – Royal Rose, the first 5-star property of the Bin Ham Group and its flagship property in Abu Dhabi, today unveils its marketing strategies to attract a mix of nationalities as source markets to contribute to the UAE’s growing tourism industry.

At a press conference to officially announce the opening of the AED700million property, HH Sheikh Ahmed Musallem Bin Ham, Vice President of City Seasons Hotels, reveals:”The Royal Rose Abu Dhabi took four years to completion because we wanted to present a unique property that will cater to a niche market who demands luxury and comfort. We all know that there are a few luxury accommodations in the UAE and Royal Rose Abu Dhabi will be one of them.”

“We have great knowledge of the travel industry and our properties cater to a diversified clientele so the City Seasons Hotels chain is proud to announce that we have another property opening in Dubai, in the Burjuman area by the third quarter of this year and other openings are under studies across GCC countries,” adds Sheik Ahmed.

Mr. Mohamed Al Aamri, Managing Director of City Seasons Hotels comments: “The Royal Rose Abu Dhabi will strive to attract a mix of nationalities from China which is a potential and increasing market for us. We will also strive to get a share of the GCC, Germany, Italy, Spain, USA, Russia and Indian markets. The hospitality industry started 2014 with positive results so we are very proud that Royal Rose Abu Dhabi will contribute to this growth.”

Mr. Gianni Malerba, General Manager of Royal Rose Abu Dhabi, adds: “We would like to invite you to Royal Rose and experience luxury at its best. The design of the building will add value to the city as culture destination as the building recalls the class and the radiance of the Royal History of France. Abu Dhabi elevates tradition and culture as reasons to visit the city and the Royal Rose is a genuine contribution from the City Seasons Hotels Group to Abu Dhabi as a city of Culture.
Guests staying at Royal Rose will have a memorable holiday experience because of its architecture that is an art itself.”
Inspired by 17th century French palace, Royal Rose features 355 well-appointed rooms adorned with colours that depict royalty – red, gold and emerald green. Each room features upscale furniture, plush custom-made linens, high quality beds and a different selection of pillows to ensure a comfortable night sleep. For utmost luxury, the Rose Suite and Royal Suite located on the 16th and 17th floors are the ideal accommodation.

The exterior of the spectacular hotel is delightfully rich and visually stunning, adorned with all-gold overlay and is illuminated with about 2,050 LED focus lights and LED rope lights, showcasing its splendour during the evening.

State-of-the-art meetings rooms, signature restaurant and dining outlets, a fully equipped Health Club, swimming pool and a full serviced spa await guests at Royal Rose Abu Dhabi. The hotel is within walking distance from the city’s business hub, government institutions, shopping malls and other leisure facilities.
Royal Rose Abu Dhabi will be located at HC 5520 stand sharing with City Seasons Hotels.