Monday 14th April 2014: Reebok Classic launches its 5th partnership and design collaboration with Alicia Keys with the introduction of the A.Keys Court, the first style to be released from the Spring/Summer 2014 collection which will be available in select Reebok stores globally. The collaboration continues with limited edition lines that celebrate the iconic and distinctive style of court basketball. The A.Keys Court is a retro inspired sneaker, a celebration of both Alicia’s inner tomboy and her love for basketball. Alicia re-interprets the Classic Court silhouette with a feminine shape and modern details, whilst the basketball inspired cut adds an urban edge and reflects her street sensibility. The distinctive designs, with confetti textures, embossed suede, and luxe leather, give a rich stylised feel to channel urban chic. Framing and structure draws influence from skeletal and architectural design, and combine with the Classic features of The Pump OG to capture the spirit of Reebok’s heritage. Alicia has been a lifelong fan of Reebok Classic, and her passion for basketball and love of street culture inspired her to bring back the celebrated court style. "Honestly, I'm in LOVE with the A.Keys Courts, and not just because I designed them! I have always been a bit of a tomboy and getting the opportunity to put my signature touch on a basketball style has been such an honor. I love how these sneakers have that cool, street, edge which simultaneously appeals to my feminine and tough sides. Reebok have really supported and encouraged my creative desire to celebrate iconic basketball style while bringing an edgy, feminine and modern feel with the A.Keys Court.”
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