As the success story of their effortless British style continues to unfold, the Clarks SS14 collection for boys and girls complements ‘Over 170 years of caring for kids feet’ with fashion-forward looks, must-have prints, patterns and colours plus up-to-the-minute detailing. From Clarks First Shoes to sandals, high tops and retro inspired trainers, designs are tailor-made to mix and match with the season’s coolest clothes and outfits. Adding to the collection’s unique appeal, selected styles deliver built-in fun with the ever-popular Jack Nano and Daisy continuing to capture kids’ imaginations with free toys as well as dedicated apps. AIRPORTS & COMMUTERS
For boys and girls, styles inspired by the theme of Airports & Commuters come complete with mini-me influences – an essential look for spring summer. They also take their lead from the street and urban sports, two more of the season’s hottest trends. Girls’ styles include Zora Zippy, which captures the mood of spring with its bold colour, metallic toe cap and ribbon style laces, while for boys there’s Holbay Fun featuring a slim toe shape and bright contrasting coloured laces and lining. JUNGLES & DESERTS
In their Jungles & Deserts theme, the Clarks kids’ designers take one of the season’s key materials - canvas - and add prints plus prints on prints to create a collection of absolute must-haves with highlights that include classic camouflage reimagined for 2014 in vibrant new colourways. Once again mini-me is a big influence, with little girls certain to love the ‘just like mum’ look of styles like covered wedge Harpy Fly, complete with delightful butterfly detailing. For boys, meanwhile, Kintor Lad teams a washed-out look with a camo print for style that’s as laidback as summer itself. SHORES & DRIFTERS
Especially for girls, Shores & Drifters sees global and local inspirations merge, while crafted detail adds a touch of authenticity. Dusted hues, sea-washed and sun-bleached colours are play a key role in a look that’s the perfect complement to spring summer fashions. Among the certain favourites are strappy sandal, Ayla Moon, with its metallic trim and Dance Dot which features eye-catching huarache woven detail. SPORTS
For girls and boys, Clarks Sports designers have taken a leaf out of the brands’ back catalogue and revived a classic from the 1980s. Given a modern twist, it taps straight in to today’s retro runner trend with Super Leap for girls and Super Run for boys. Nylon and canvas are mixed with premium suedes, while vibrant colour combos complete the picture of a sports look that’s as authentic as it is contemporary. FIRST SHOES
Across the entire Clarks First Shoes collection grown-up trends are reinterpreted for tiny toes. From suede and leather to Neoprene, contrasting materials are combined to great effect and character detailing injects that all-important element of fun. For boys, Crazy Rock combines classic colours with bright pops of colour and details like contrast laces and linings. For girls the hugely successful Softly range gets a seasonal makeover with fun spot prints and a pretty in pink bow featuring on Softly Dotty.
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