Nine West Announces the launch of their Spring Summer 2014 Campaign

Nine West’s new 2014 Spring Collection is now available in stores across the UAE. This season’s collection of footwear and accessories celebrate some of the worlds most fashionable and legendary cultures from the past and present.

Inspired by the 60’s ‘Mod’ culture, along with indulgent styles from the East, reminiscent in the rich and luxurious details, this collection delivers on the brand signature style and quality.

The collection’s bold geometric patterns are a tribute to 60’s iconic style. The pointed toe sing-backs and vulcanized styles in graphic prints give light to a multi-dimensional, yet sophisticated, statement.

The collection also features tinted leather, layers of texture, rich ombre color combinations, exotic skins and tribal patterns. The playful beading and weaves of raffi add a chic Caribbean feel, just the right edge to spice up any spring ensemble.

Spring must haves include this season’s neo-nautical espadrilles, flat skimmers, and sandals. The added navy accents like the striped motifs in cool blues and coral take their cue from the sea.

And finally, complement your spring wardrobe and add a feminine touch of floral themed footwear to your closet. The floral bouquets, garden prints and lace detail offer a soft and delicate accent to complete your look.

Ninive Giordano, Creative Director of Nine West commented on the collection,

“With an endless array of on-trend pairing for every occasion and personality, this collection showcases fashion without sacrificing value and versatility”.

Nine West is a globally renowned brand name that is synonymous with contemporary fashion offering not just footwear but handbags, sportswear, dresses, eyewear, sunglasses, leg wear, outerwear, jewellery, belts, hats and cold weather accessories. Nine West currently retails in about 28 outlets across the UAE and operates in 51 stores spread across the GCC countries, India and Pakistan.

In the UAE, Nine West is a leading brand in The Apparel Group portfolio. Apparel Group is a UAE based global fashion and lifestyle brand. Its mercurial growth in the last 10 years has seen it acquire a host of world-class fashion labels from around the world.