ADCED Launches Annual Exhibition to Promote Financial Literacy

• This year, ADCED has partnered with ADCCI to create financial awareness and educate community members about financial issues related to managing their funds and savings.
• As part of Dirhami Program for Financial Literacy, the annual public exhibition's stand at Marina Mall Abu Dhabi is designed to raise awareness on personal finance.

Abu Dhabi, United Arab Emirates – 26 October 2013: Following the success it received last year, the Abu Dhabi Council for Economic Development (ADCED) has launched the Dirhami initiative's public exhibition stand at Marina Mall in Abu Dhabi, in partnership with the Abu Dhabi Chamber of Commerce and Industry (ADCCI).

Designed as an interactive maze, the Dirhami stand poses questions on managing finances personally and professionally, in which visitors can compete by entering a series of passages with the aim of reaching the end of the maze successfully or falling into a simulated jail trap. In addition, visitors will have the opportunity to interact with Dirhami's Mascot, Dr. Dirham, which was designed to champion financial literacy and reach out to the community in Abu Dhabi, enabling them to make sound financial decisions, increasing their understanding on personal finances, and promoting rationalized spending and budget planning.

To surprise visitors, star players from top Abu Dhabi football clubs such as Al Ain, Al Jazeera, Al Wahda, and Bani Yas, who have already embraced Dirhami's values and committed to promote financial literacy, will be vising the stand as brand ambassadors. The exhibition's stand will also feature a series of interactive activities including the pledge palm tree, in which visitors write pledges to save a certain proportion of their incomes, or to curb their expenses by buying only what is necessary. Children will also be welcomed to participate in the colouring corner's activities at the stand, where they can interact with Dr. Dirham, play games, and receive goody bags containing Dirhami-branded money boxes to encourage them towards saving.

In this regard, H.E. Fahad Saeed Al Raqbani, ADCED's Director General, said: "Following the success and popularity of last year's stand and the interactive activities it possessed, we have decided to make this display an annual event, and partner up with strategic stakeholders, to raise financial awareness amongst Abu Dhabi residents and provide them with all the required resources and information to make sound financial decisions, both in their personal and professional lives. The stand at Marina Mall will enable us to directly communicate with people of all ages and backgrounds, raising their financial awareness and providing them with the necessary skills to manage their finances better."

The Dirhami exhibition's stand is located on the ground floor of Marina Mall Abu Dhabi, opposite the Ferrari store. It will be open to the public from the 23 October - 3 November 2013.

For more information on Dirhami, please visit the official website: www.Dirhami.ae