The glittering ceremony showcased designer brands as Davidoff, Jaguar, Morgan and Menrad's, Zeiss, Joop and L'wren Scott. Dubai 11th September 2013: Exuding sophistication and glamour, Menrad Middle East in collaboration with Truebell Marketing and Trading held its first worldwide preview of SILMO 2013 collection and the official launch of the new international lady‘s fashion brand; L‘Wren Scott at Le Meriden Airport, Dubai on 10th September 2013. Inspired by enduring elegance, the glittering ceremony showcased designer brands as Davidoff, Jaguar, Morgan and Menrad's in-house collection. The dazzling event also featured a fashion show and a gala dinner. The hi-profile event was graced by Eberhard Muller, Owner and CEO of Menrad along with Tim Halter Managing Director of Menrad and Jules Tabet, Sales Director of Menrad Middle East. Several other VIP'S and guests were also present at the venue. Offering strikingly beautiful styles, varied color options and exquisite designs, the SILMO collection featured rich beyond quality, style and luxuriant materials. Reflecting the signature experimentation of L'wren Scott designs, the event also marked a debut launch for her eyewear collection. The collection includes 21 styles of optical frames echoing the sophisticated aesthetic universe of the designer, offering classic lines, neutral colors and varied shapes. Speaking at the momentous occasion, Eberhard Muller (Owner and CEO), Jules Tabet (Sales Director), at Menrad said “We are very pleased to introduce the SILMO Collection and launch the exclusive international lady's brand L'wren Scott in UAE. This market is attuned to quality and latest in fashion. We are confident that the new range of sunglasses will be hugely successful here.” “UAE continues to be one of our largest growth markets and we are committed to growing our brands to reach across a wider audience. We have continued to enjoy a remarkable response from our customers through our licensed distributors Truebell Marketing and Trading and we look to reinforce and strengthen our existing relationship with them to gain a fair share of the eyewear industry in UAE.”
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