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DUBAI, United Arab Emirates; 3 September 2013: The average online consumer from the Middle East region is most likely to make a late-night purchase on a Sunday, Monday or Saturday, using their mobile phones, accordingly to Tejuri.com, the UAE's online shopping mall, endorsed by DED, Department of Economic Development Dubai. Tejuri.com which launched in March 2013, has grown its retailer base to more than 70 retailers over the past four months and has made strong inroads with traffic in the US, UK and India along with the rest of the GCC. With sales made 24-7 to a diverse, global and interactive audience, Tejuri.com has been able to collate key information pertaining to online consumer behavior and highlight upcoming trends to its retailers. From the data collated, the website identified Tuesday, Thursday and Friday as top browsing days, but noted that most sales take place on Sunday, Monday or Saturday. Similarly, traffic to the site peaks between 12 noon and 3 pm daily but the maximum number of sales occur between 9 pm and 11 pm. “Our study of the data we have collated over the past three months has shown us that there are a lot of similarities between online consumers and regular shoppers: for example, in both instances, there is a lot of window shopping before an actual purchase is made. Online consumers tend and read up about a new product range or brand during the work hours and defer the actual purchase to the end of the day. Given this trend, our retailers have had a greater chance of converting a virtual window shopping spree into a real sale because the webstore is open for business 24-7 and can be accessed even at 1 am,” said Ayaz Maqbool, Managing Director, Tejuri.com. Tejuri.com also observed a strong trend towards smart phone usage to make online purchases. “About 40% of our traffic comes in via smart phones and tablets as more and more people eschew laptops and desk tops as their primary platform to surf the internet. The emerging trend has showcased the importance of brands investing in a smart-phone friendly website as well as mobile phone apps to our retailers, in order to take customer engagement to the next level,” said Maqbool. Findings released by Tejuri.com include:
• Top Traffic Days: Tuesdays, Thursdays and Fridays
• Top Traffic Hours: 12 noon to 3 pm
• Top Sales Days: Sunday, Monday and Saturday
• Top Sales Hours: 9 pm to 11 pm
• Top international markets for traffic: USA, UK, India and KSA
• Percentage of mobile phone users: 30% to 40%
• Most popular device to shop with: iPhone, iPad and Samsung Note 2
• Furthest countries shipped to: Canada and Netherlands
• Most Expensive Item Purchased: Marina Exotic Home Interiors Sofa Set
• Most Popular Purchase: Dan Brown Collection from Jashanmal Bookstores
• Most Asked Question: “Where is Your Shop?” Tejuri.com provides customer service for shoppers and technical support for retailers, transit insurance and delivery process, secure online payment gateway and no capital expenditure for IT infrastructure. Tejuri.com currently has signed up with over 65 international and local retailers that represent over 200 brands. This roster of web stores include popular stores such as Sharaf DG, Jashanmal Bookstores, Reebok, Marina Exotic Home Interiors , Jumbo, Eros, THEFACESHOP , Al Jaber Opticals, National Stores, Grand Optics, Springfield, Triumph, Sanrio, Al Motahajiba, and Al Thawb Al Watani as well as locally-based businesses such as Urban Yogi, Sew It and Bulino. For a complete list of available brands or to make a purchase, visit www.tejuri.com
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