Abu Dhabi, 1 September 2013 – Following its recent series of boutique openings around the world, notably in Rome, Swiss luxury watchmaker IWC Schaffhausen has selected Abu Dhabi as the destination for its newest boutique. Situated in Abu Dhabi's leading luxurious shopping arena, the boutique in The Galleria, which is located in the heart of Al Maryah Island, welcomes visitors to explore the world of haute horlogerie with IWC's iconic timepieces. Al Maryah Island is a key East-meets-West destination within the capital of the United Arab Emirates and home to leading five-star hotels as well as commercial and residential towers. “This opening is very special for us: it not only reflectsour unique identity and provides an exceptional customer experience, but also marks our commitment to the region. We are looking forward to welcoming our guests in this contemporary location and inviting them to experience IWC's spirit and philosophy,” explains Karoline Huber, Brand Director of IWC Middle East & India. LUXURY ON THE ISLAND The IWC boutique's impressive façade portraying the worlds of engineering and navigation invites guests on a journey to discover the six legendary watch families. The voyage goes on upon entering the boutique: customers can discover the fascination of aviation that accompanies the Pilot's Watches, then delve into the world of Aquatimer,travel to Portofino and finally experience the world of ingenuity in the Da Vinci universe. Each family has a dedicated space decorated with hand-picked accessories, books and pictures inspired by their respective universes. Dark woodwork, sumptuous rugs and stunning chrome materials contrast with sober shades of black, white and grey to define and enhance the warm surroundings. Blending an inviting ambiance with a high quality of service, the new boutique is the ideal place for watch connoisseurs to appreciatea top selection of boutique-exclusive pieces. ICONIC COMPLICATION Amidst the iconic and boutique-exclusive timepieces on display, the new boutique particularly showcases IWC's Portuguese Grande Complication (Ref. 3774). Featuring a host of the greatest achievements in watchmaking, the striking timepiece includes a perpetual calendar that has been mechanically programmed until 2499, a perpetual moon phase display and a chronograph. Paying homage to the elitism of the crew on Vasco Da Gama's flagship that inspired it all, the Portuguese Grande Complication is the epitome of watchmaking's most intricate and outstanding accomplishments. IWC SCHAFFHAUSEN With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world's leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC Schaffhausen is committed to sustainable production, supports institutions worldwide in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.
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