Unveiling the 2013 Ramadan Collections

Ladies:
This Ramadan, Max offers you a variety of collections from graphic prints and metallic to rich brights embellished with printed sequins. Inspired by the 1920's and "The Great Gatsby" Max offers a collection of luxe prints in silhouettes for all shapes and sizes. It's all about the attention to detail with hi-lo hems, chain embellishments and foil prints. The key shape and silhouettes you need to look out for are: maxi dresses, kaftans, long skirts, peplum tops as well as palazzo wide legged pants. Key colours for the season are coral, tangerine, neons, rich brights with teal and fuchsias. This season we focus on luxe fabrics i.e. plush satins, soft georgettes and chiffons and coated laces.

Kids:
Embellishments are a key factor for Max girls this Ramadan, with plenty of sequins, pearls, coloured stones and rich embroidery details bringing a real Middle-Eastern inspired feel to the collection. Our key colours are from a rich palette of ivory, pink, crimson, fuchsia, purple and aqua with of course metallics in black, gold and silver. The key shapes and silhouettes to look out for would be; peplum tops, dip hem shirts and layered dresses.
On our boys front, this Ramadan the key shapes to keep in mind for this season and the seasons ahead are fashionable slim silhouettes with fabric mixes, predominantly a chambray base with colour paneling, studs and rich embroidery. The key prints, fabrics and influences encompass fighter pilot inspired details and look & feel and inspired by Tokyo street style.

Mens:
Our menswear follows a more casual approach with a huge focus on neon's and brights from polo tees to track pants and joggers. Gold foiling detail is key with a huge focus on photographic prints and urban inspired tees. Camouflage print is a new print we add to our collection ranging from blocked pattern and solid to full camouflage prints in tops and bottoms. Smarten up with button down check shirts in rich jewel and winter tones and for a more relaxed feel also readily available in bright summer hues.