Dubai, UAE, 17 June 2025: Staying true to its family-friendly promise, Emirates is launching a full range of new toys and amenities for kids onboard this summer, ahead of the busy school holiday travel period when almost one million children are expected to fly better with Emirates.
The new kids’ kits highlight the excitement and action of Emirates’ impressive sponsorships portfolio supporting and celebrating football, tennis, basketball, sailing, golf, horse riding, cycling, cricket, rugby, music and literature. There are 12 collectible items available, in separate kits for 0-2 years, 3-6 years and 7-12 years.
As part of Emirates’ commitment to consuming responsibly, the new children’s range includes bags and plush toys that are made with a minimum of 50% recycled content, incorporating recycled post-consumer polyester and paper sourced from responsibly managed forests.
New for tiny travellers aged 0-2 years
Emirates’ baby and infant kits help the tiniest travellers to fly better, with a collection of essential items including a reusable changing mat, Naif nurturing cream, cleansing wipes, a wipe-clean bib, a spoon that doubles as a teether, a soothing vibrating plush toy that can be attached to a seat or stroller, and a collectible cozy blanket to ensure a sweet night’s sleep.
New for little explorers aged 3-6 years
Little explorers will be ready for their next adventure with Emirates’ literature-themed Tiny Treasures Backpack or Adventure Backpack, perfect for keeping their favourite things safe on every journey. For future sports stars, the football-themed backpack will inspire young travellers to chase their goals, while the tennis-themed crossbody backpack encourages a champion mindset. Emirates’ Fly with Me magazines now include a collectible character card with each issue, alongside colouring pages, puzzles and other engaging travel activities.
New for cool kids aged 7-12 years
Kids aged 7-12 years will be offered a new bag from Emirates’ latest lifestyle collection when travelling. The new drop includes a collectible Big City crossbody bag, Tech Pro bag, Explorer backpack and Training Day duffle bag. In eye-catching shades of dark blue, trending purple and orange, the stylish and versatile bags are ideal for packing up a sports kit or swim gear, or getting ready for a sleepover or weekend getaway.
New additions to the Emirates ‘Little Travellers’ Collection
The Emirates Little Travellers Collection available at the Emirates Official Store is also celebrating sports, arts and travel with a new range of colourful caps, t-shirts, beach day lunch bags and water bottles, pencil cases, keyrings, colouring and sticker books, and wooden aircraft toys and figurines. For kids and toddlers who like to play dress up, Emirates has a full Cabin Crew uniform or Pilots uniform available for fans aged 1-10 years old, as well as Cabin Crew and Pilot onesies for babies aged up to 18 months.
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