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Dyson Announces Cutting-Edge Developments Across its Floorcare Technologies in the Middle East

Dyson Announces Cutting-Edge Developments Across its Floorcare Technologies in the Middle East

Introducing pioneering innovations, including the Gen5detect™ which is capable of capturing viruses within the home, along with Dyson’s first floorcare technology in the wet and dry category, as well as the brands lightest handheld vacuum.

15th August 2023, Dubai, United Arab Emirates; Dyson is well-known for creating pioneering floorcare technologies that revolutionise the vacuum cleaner industry. As we head into a new season, Dyson has unveiled three new products available in the Middle East that bring together the most advanced software and intelligence to get the best-ever cleaning performance.

The new technologies available in the region from today include Dyson’s most powerful cord-free vacuum the Dyson Gen5detect™, the Dyson Submarine™ wet roller head; the brands first wet vacuum cleaner, and the Dyson Humdinger™, Dyson’s lightest cordless handheld vacuum to date.

Dyson’s team of in-house microbiologists have been studying real dust from around the world for almost 20 years, analysing particles measuring 70 microns in size – the width of human hair – right down to 0.1 microns, the size of a virus. Dyson’s labs are also home to a farm of dust mites, enabling scientists to collect their faeces and learn more about dust mite allergens. Only through this extensive research can Dyson engineers continue to engineer new vacuum cleaner technologies, to better deal with the conditions they face in the real world.

Dyson’s recent Global Dust Study revealed that in the last year, there has been a significant reduction in the number of people maintaining regular cleaning schedules, yet consumers still spend 25 minutes a week, the equivalent of 65 hours per year, vacuuming homes.  In the same study it was found that the UAE and KSA ranked the highest globally, with 63% of people from KSA and 61% of UAE, saying they worry about viruses in the home.

The Dyson Gen5detect™ cordless vacuum, tackles this worry as it features fifth generation Hyperdymium motor technology spinning at up to 135,000 rpm delivering unrivalled suction power, capable of capturing viruses from the home. The machine features a fully sealed, whole-machine HEPA filtration system, engineered to capture 99.99% of particles down to 0.1 microns . 14 cyclones also remove dust from the airflow so there’s no loss of suction , ensuring optimal performance with every clean. 

The Gen5detect™ offers an energy dense battery with 70 minutes run-time and possesses a number of new and re-engineered features such as the Fluffy Optic™ cleaner head which produces increased brightness and range with the blade of light revealing twice  the amount of microscopic dust. Additionally, the product features a completely re-engineered user interface (UI) that now shows users in real-time when their surface is clean . A piezo sensor uses acoustic sensing to count and categorise particle sizes, and bars on the LCD screen now rise and fall according to volume of particles being removed in real-time  – so owners know when to move on or spend more time cleaning.

James Dyson, Founder and Chief Engineer at Dyson, says: “The Gen5detect defines Dyson’s next generation of cleaning technology. It is the combination of our dust light optic technology, dust particle counting and sizing, pioneering new motor and whole-machine HEPA filtration, that enables you to achieve our deepest ever clean.”

Dyson’s Global Dust Study identified that the UAE and KSA were the markets whose residents use two-in-one mop and dry vacuums the most globally. As a result of this appetite for wet and dry vacuuming products, Dyson have introduced their first product in this category; the Dyson Submarine™ wet roller head, available with the Dyson V15s Detect Submarine and Dyson V12s Detect Slim Submarine vacuums.

The Submarine™ delivers just the right amount of water to effectively remove spills, stains, and small debris from hard floors. To achieve an optimum ‘clean floor’ finish without over saturating, the wet roller head has been engineered with an eight-point hydration system, using a pressurised chamber for even water distribution across the full width of the roller. 

The motor-driven microfibre roller removes spills, tough stains and small debris, covering flooring up to 110m2, thanks to a 300ml clean water tank. A durable plate extracts contaminated water from the wet roller and deposits it into a separate waste-water tank to ensure no dirt and debris is transferred back onto the floor. Designed with a low profile and full-width brush bar, the Dyson Submarine™ wet roller head allows for effortless manoeuvring underneath furniture, cleaning dust, debris, and spills from even the most awkward places.  

The final product joining Dyson’s impressive floorcare range is the Dyson Humdinger™, the most powerful, lightweight handheld vacuum that traps 99.99% of microscopic particles with no loss of suction. Engineered for every day quick handheld cleans, the Humdinger’s™ compact and lightweight versatility and specialised cleaning tools allows users to effectively move between the car, home, or hard to reach places. 
Coming with three specialised tools including a mini motorized tool, perfect for mattresses upholstery and stairs, a combination crevice tool, designed for hard to reach and narrow spaces, and a surface tool engineered to pick up small and large debris on hard surfaces. The 20-minute run time gives users the option of quick and effective cleans for speedy spill clearance.

All of Dyson’s new floorcare innovations are now available for purchase at your nearest Dyson Demo store, or online at and respectively. 

Posted by : Editorial Team
Viewed 10467 times
PR Category : Home, Furniture and Interiors
Posted on : Tuesday, August 15, 2023  3:47:00 PM UAE local time (GMT+4)
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