Dubai PR Network, Online Press Release from Dubai and Middle East
 
Houseware Technology(Home, Furniture and Interiors)
Filter PR by
  

Black+Decker Unveils "Easy Life, Balanced Home" Movement to Foster Dialogue and Social Change

 
Black+Decker Unveils "Easy Life, Balanced Home" Movement to Foster Dialogue and Social Change

Dubai – August 02, 2023: Black+Decker launched 'Easy Life, Balanced Home”, an influential movement for social change that aims to push families to share home responsibilities and break stereotypes. Aimed at highlighting the unequal distribution of domestic chores seen and witnessed in households, the brand believes the campaign will help spark a much larger, concerted push to create not only awareness but change, in the wider landscape. 

Commenting on the initiative, Rahul Chandra, Head of Marketing at Black+Decker said:” As a forward-thinking brand, it is our responsibility to break stereotypes, to raise consciousness of the elephant in the room, the much ignored and less talked about ‘unequal distribution of household chores’ in a world where we constantly seek balance. 


Marketers have portrayed a typical view of household responsibilities. Black+Decker has the most convenient appliances for everyone to use, from kitchen to garden and DIY tools. The movement ‘Easy Life, Balanced Home’ echoes the brand’s purpose of ‘making life at home easier’. The company plans to take this movement to various consumer touchpoints and strive to make a positive impact across households, one home at a time.


Known for celebrating ‘Home Champions’ through the Easy by Design philosophy, Black+Decker promises to ‘make life at home easier’ and help consumers make the most of their time at home. Black+Decker’s positive brand sentiments resonate with the consumer lifestyle philosophy of how a home should be - easy, inspiring, responsible, reliable and balanced. The latest product launches, namely the Dual Zone Air Fryer, The SUMMIT Series Stick Vacuum Cleaners, and The REVIVA range of sustainable tools are testimony to their commitment to do just that.  


Black+Decker is a brand that continues to contribute positively towards making society a better place by not only making lives easier through the adoption and usage of the latest technologies, and sustainable materials but also helping drive change. 


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 17942 times
PR Category : Home, Furniture and Interiors
Posted on : Wednesday, August 2, 2023  11:58:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Get Ready for Back-to-School Season with LG
Next Story : Al-Futtaim ACE 's Exciting New Range of Air Coolers is the N...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Watches & Wonders 2024 Unico: Hublot's Manufacture Calibre [43575-Views]
Bremont introduces a new generation of its Supermarine diving watch series [36683-Views]
Mitch Evans Looks For Another Italian Triumph As Formula E Descends On Rimini Debut - Wher... [14608-Views]
Oliver rowland wins misano e-prix opener after antonio felix da costa disqualification [11710-Views]
Enjoy free entry and family-friendly activities this Eid at Emirates Park Zoo and Resort o... [11431-Views]
Exclusive Preview Oris Introduces The New Aquis [10639-Views]
Roger Dubuis At Watches & Wonders The Tourbillon in all its Forms [10578-Views]
Victory for Pascal Wehrlein after last Lap Heartbreak for Rowland [9897-Views]
Tag Heuer Monaco Split-Seconds Chronograph [8712-Views]
Challenge Technic Embarks on Strategic Expansion in 2024: New Aircraft, Enhanced Stations,... [8147-Views]
Khabib's Official Training Gloves Will Be Sold at Tooba Charity Auction in Dubai [7942-Views]
Norwich City, Newcastle United and Melbourne City triumph in 2024 Mina Cup [6814-Views]
ECS Group And CMA CGM AIR CARGO: A New Chapter In Air Transport [6777-Views]
Politt rounds off cobbles campaign with top-5 in Paris-Roubaix [6597-Views]
Bring in Eid with Joie de Vivre, Discover Luxurious Celebratory Offers at Sofitel Dubai D... [6449-Views]
Exciting Eid Raffles And Competitions Across Dubai With Big Prizes [6240-Views]
The Tortue Watch: A Perpetually Reinvented Timepiece [6072-Views]
Tag Heuer Monaco Split-Seconds Chronograph: Watches & Wonders 2024 [5982-Views]
South Indian Cinema Megastars Rana Daggubati, Rockstar DSP Akul Balaji, Vijay Raghavendra,... [5551-Views]
Sivakov takes final stage of Giro D'Abruzzo [5268-Views]
Mansour bin Mohammed congratulates Hamdan bin Mohammed on the Qatar-UAE Super Shield crown [5158-Views]
Formula E and FIA to unveil new gen3 evo race car at upcoming monaco E-prix [5047-Views]
Abt Joins Forces With Lola And Yamaha For Formula E's Ground-Breaking Gen3 Evo Era [4633-Views]
Henry Jacques launches Collection de l'Atelier [4502-Views]
Goodbye to the Grrr-Eight One: Jeep® Brand Announces 2024 Wrangler Rubicon 392 Final Editi... [4305-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories