Dubai PR Network, Online Press Release from Dubai and Middle East
 
Houseware Technology(Home, Furniture and Interiors)
Filter PR by
  

Black+Decker Unveils "Easy Life, Balanced Home" Movement to Foster Dialogue and Social Change

 
Black+Decker Unveils "Easy Life, Balanced Home" Movement to Foster Dialogue and Social Change

Dubai – August 02, 2023: Black+Decker launched 'Easy Life, Balanced Home”, an influential movement for social change that aims to push families to share home responsibilities and break stereotypes. Aimed at highlighting the unequal distribution of domestic chores seen and witnessed in households, the brand believes the campaign will help spark a much larger, concerted push to create not only awareness but change, in the wider landscape. 

Commenting on the initiative, Rahul Chandra, Head of Marketing at Black+Decker said:” As a forward-thinking brand, it is our responsibility to break stereotypes, to raise consciousness of the elephant in the room, the much ignored and less talked about ‘unequal distribution of household chores’ in a world where we constantly seek balance. 


Marketers have portrayed a typical view of household responsibilities. Black+Decker has the most convenient appliances for everyone to use, from kitchen to garden and DIY tools. The movement ‘Easy Life, Balanced Home’ echoes the brand’s purpose of ‘making life at home easier’. The company plans to take this movement to various consumer touchpoints and strive to make a positive impact across households, one home at a time.


Known for celebrating ‘Home Champions’ through the Easy by Design philosophy, Black+Decker promises to ‘make life at home easier’ and help consumers make the most of their time at home. Black+Decker’s positive brand sentiments resonate with the consumer lifestyle philosophy of how a home should be - easy, inspiring, responsible, reliable and balanced. The latest product launches, namely the Dual Zone Air Fryer, The SUMMIT Series Stick Vacuum Cleaners, and The REVIVA range of sustainable tools are testimony to their commitment to do just that.  


Black+Decker is a brand that continues to contribute positively towards making society a better place by not only making lives easier through the adoption and usage of the latest technologies, and sustainable materials but also helping drive change. 


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 12378 times
PR Category : Home, Furniture and Interiors
Posted on : Wednesday, August 2, 2023  11:58:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Get Ready for Back-to-School Season with LG
Next Story : Al-Futtaim ACE 's Exciting New Range of Air Coolers is the N...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
World's First Sheglam Store in the Middle East [23132-Views]
Dubai Jewellery Group Dazzles with Unprecedented Offers at the Dubai Shopping Festival [9623-Views]
QNET's Swiss Luxury Brand Bernhard H Mayer Unveils New Jewellery Collection [6039-Views]
Dubai's Charitable Preloved Clothes Chain Thrift For Good Pledges 100% of Profits To Emerg... [4428-Views]
Record-Breaker Max Verstappen and Other Historic F1 Moments from 2023 Season [4088-Views]
Dubai Airports Celebrates UAE 52nd Union Day and Embraces the Year of Sustainability [3907-Views]
Delight in unforgettable Festive Season at Grand Millennium Al Wahda in the Centre of Abu... [3825-Views]
Emirates Group receives Platinum Impact Seal in UAE Year of Sustainability from the Nation... [3743-Views]
Air France-KLM and Etihad Airways Announce Frequent Flyer Partnership [3686-Views]
Malabar Gold & Diamonds Expands into Canada; Launches 335th Global Showroom [3501-Views]
Dubai Free Zones Council Enhances the Attraction of National Talent and Streamlining the I... [3428-Views]
Fouquet's Dubai Launches “Pardon My Brunch” [3411-Views]
Redefining Excellence: India International School, Sharjah, Leaves a mark in History with ... [3362-Views]
Etihad Airways Celebrates 20th Anniversary with Iconic Fly-past at Formula 1 Etihad Airwa... [3325-Views]
Summary of Weekly Real Estate Transactions for the Week Ending 24 November 2023 [3268-Views]
Panasonic Highlights Innovation and R&D Fundamental to Electrical Wiring Devices Superiori... [3227-Views]
Hamdan bin Mohamed bin Zayed presents Trophy to Formula 1 Etihad Airways Abu Dhabi Grand P... [3218-Views]
BlackBerry Quarterly Global Threat Intelligence Report Shows 70 Percent Increase in Novel ... [3177-Views]
Theyab Bin Mohamed Bin Zayed Witnesses Signing of Strategic Partnership between Etihad Rai... [3132-Views]
Hamdan bin Mohammed leads Dubai Run as 226,000 People take part in World's Largest Communi... [3128-Views]
Danube Home Announces the Mad Red Sale – The Biggest Loot of the Year! [3095-Views]
Mohammed Bin Rashid Library Hosts Emirates Youth Symphony Orchestra on 27 November [3075-Views]
Food Consumption in the GCC to Grow at a Steady Pace, says Alpen Capital [3009-Views]
Zero-Emission Vehicle Innovator Wisdom Motor Brings the GCC's First 12-Meter Hydrogen City... [3001-Views]
Revolutionizing Crop Growth: Tadweer Signs $2.5m Milestone Agreement with Aquagrain to Dep... [2964-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories