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United Arab Emirates, Dubai, 24 OCTOBER 2018 - One of the Middle East’s largest events company, GEM, and North American agency CINCO, experts in sponsorship and experiential marketing, announced an official partnership at this year’s World CEO Forum in Dubai. GEM, a well-established and highly successful key player in the United Arab Emirates’ events industry, has turned to CINCO’s technology and innovation unit CincoLab to collaborate in improving how the public interacts with brands and how sponsors engage with consumers, all through the use of cutting-edge technologies.
“The Middle Eastern market has shown great growth and potential over the past few years and as the buzz around the Expo 2020 continues to grow, we are proud and eager to partner with a reputable company such as GEM at such an exciting time”, says Nicolas Marullo, President & CEO of CINCO. Through his partnership, GEM will leverage the expertise developed by CincoLab, CINCO’s innovation unit. Through 15 years of development, live testing and refining, CincoLab has succeeded in creating fully customisable live and online consumer experiences and sponsorship activations that harness technologies such as artificial intelligence, virtual and augmented reality, IoT, sensors and bots. ‘’We needed a partner with global reach, connections and creativity. We want to work with a team of creative and innovative thinkers who have the worldwide capabilities and experience to offer a unique and broad spectrum of cutting edge technologies that empower experiential marketing professionals with a forward-thinking attitude and innovative vision’’, says James Magee, Director at Global Event Management Group. With over thirty years of experience in offering fully-integrated event management, creative communications and experiential marketing, GEM found a natural fit in its partnership with CINCO, a North American leader in technology-centric and innovative consumer experiences and sponsorship programs.
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