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Guvera’s innovative ‘Branded Channels’ are set to become the future of brand communication Dubai, United Arab Emirates, 22 October 2015 – Australia based music streaming service, Guvera, is paving the way for brands to interact with consumers via music. The Guvera ‘branded channel’ feature positions brands front and center of the music experience in a non-disruptive, engaging and enjoyable manner for the consumer. The core function of the feature lies in providing branded e-commerce solutions through the power of music. The feature enables Guvera users to listening to the best local and international music whilst shopping for the latest fashion, reading up articles during travel, or viewing exclusive videos. Branded channels’ highlight Guvera’s advancements in innovation and are transforming the way consumers experience music and content, whilst enabling the user to have complete control of their experience. EVERY USER’S DREAM IN-APP EXPERIENCE
The branded channel feature is designed around the core focus of maximizing the consumer’s in-app experience through a holistic and comprehensive media consumption offering. The branded channel feature integrates the user’s online lifestyle surfing needs with the joy of streaming music into one destination, and with no forced disruptions, the user has overall control of experiencing brand defining music while simultaneously interacting with the channel’s content. AN IDEAL MARKETING PLATFORM FOR BRANDS
The Guvera Branded Channel feature offers a new-age platform for corporates looking to highlight unique content or brand experiences to their consumers. The highlight of Guvera’s branded channel offering lies in providing brands with a flexible and customizable in-app channel layout. Each branded channel is supplemented with a customizable quadrant to provide users with an extensive content offering. The quadrant content is completely customizable and have thus far included links to the brand’s social media platforms, web stores or online portals, call-to-action sweepstakes platforms, video channels and much more. Brands can also highlight seasonal campaigns, blog or FAQ style content. Moreover, through adaptive playlist #tags and imagery insertions, brands can create an appealing and aspirational identity, all supported through music. The integrated offering helps provide real-time insights into user engagement patterns, ensuring consistently effective channel functionality is maintained. Mr. Darren Herft, Chief Executive Officer of Guvera said, “Branded channels provide brands with an innovative platform to align themselves with music and interact with their target market via engaging content. Guvera brings with it an opportunity for brands, through its integrated content discovery platform, for users to discover the best of international and local music in association with their favourite brand in a seamless manner. The user base in United Arab Emirates is growing and we look forward to offering them with the right content that they like in terms of music and through various branded channels.” Avinash Chandrasekaran, Commercial Director - India & MENA for Guvera said, “Guvera’s award winning interface and app design has been developed in such a way that brands can engage with their target audience effectively in a non-disruptive, unique and engaging manner. This multi-functioning feature offers brands customizable combinations to set up customised branded channel content.” About Guvera
Guvera is committed to transforming the way people experience music and advancing the digital entertainment industry through award-winning innovation and technology. Founded in 2008, the international award-winning music streaming service provides consumers with unfettered access to music online, in a way that supports the artists and record labels responsible for producing it. Guvera is currently available in 20 countries worldwide, and is available as an ad-funded, free access service (Guvera Play), or as a premium, on-demand service (Guvera Platinum).
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