As part of its brand renewal, the fashion house PAULE KA announces the appointment of Alithia Spuri-Zampetti as Creative Director. Paris, August 10, 2015: PAULE KA is the image of graphic and contemporary Parisian chic that interprets uniquely the rules of classical and restrained elegance by combining them with an attitude of upbeat and quirky femininity. Following the recent departure of Serge Cajfinger, founder of the brand, the fashion house is today writing a new chapter in its history. Alithia Spuri-Zampetti, is a 31-year-old graduate of the Central Saint Martin School of London. For the past six years, she has been head designer in charge of women's ready-to-wear collections at Lanvin. Her previous experiences at Valentino and Bottega Veneta have also contributed to the development of an asserted stylistic signature and the creation of a rich fashion repertoire founded on ultra-feminine figures; this as well as a genuine passion for sophisticated fabrics, the sign of understated and discreet luxury. Alithia Spuri-Zampetti is Italian-American and grew up between Rome and the United States before becoming Parisian by adoption. Alithia Spuri-Zampetti says: 'In keeping with PAULE KA's chic heritage and with the support of its atelier, I am keen to create a contemporary wardrobe, combining the essentials of daily wear with more elaborate pieces for special occasions. And all within a price range that offers accessible luxury typical of PAULE KA'. Catherine Vautrin, CEO of Paule Ka: 'Alithia Spuri-Zampetti's mission is part of an ambitious international project aimed at both expanding PAULE KA’s clientele as well as affirming a unique style, by going beyond the perfect stylish little dress, to offer a comprehensive urban wardrobe and a collection of accessories'.
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