Dubai, UAE, June 3, 2017:  OMO and Comfort have been global household names for decades, helping mothers care for their families by ‘sharing an extra dose of love’. This Ramadan, the iconic brands are back again with their annual community clothes donation drive, for the eighth year in a row, across the UAE in partnership with Uber and the Emirates Red Crescent and in line with The Year of Giving initiative by the UAE’s President His Highness Sheikh Khalifa bin Zayed Al Nahyan.  “Share a Touch of Love this Ramadan” with OMO and Comfort encourages people to donate clothes to those less fortunate during the Holy Month of Ramadan. The campaign, now in its 8th year, has collected over 800,000 clothes. In 2014, the campaign set a Guinness World Record ......read more

Dubai, UAE, April 19, 2017 - The first ever TRESemmé Hair Academy was launched on April 18th in Warehouse Four, Al Quoz, Dubai, UAE. Exclusive invites were sent to senior hairstylists from elite salons all across Dubai to attend a full day workshop conducted by TRESemmé experts/ambassadors - Georges El Mendelek - one of the most sought-after celebrity hairstylists from Lebanon and Alanoud Badr (Fozaza) - a hugely popular fashion designer and fashion influencer. The TRESemme Hair Academy aims to bring all those hairstyles we see at NYFW, and the likes, which seem so hard to achieve, easily accessible in 7 minutes through this initiative.  The workshop consisted of masterclasses held by both Georges and Alanoud. Georges' masterclass was all about hairstyling techniques with a ......read more

Dubai, UAE, April 2, 2017:  Lux, Unilever's iconic beauty brand, has partnered with established and international fashion designer, Abed Mahfouz, to showcase the first ever soap dress in the world. The dress which took three months to stitch was revealed during Fashion Forward Dubai in an event that was attended by high profiled beauty and fashion experts.  The idea of creating the first ever soap dress was stimulated by the strong fragrance that is found in all Lux products. Special soap paper was sourced from India and infused with the Lux fragrance to create the first ever soap dress inspired by Lux. The soap comes from a combination of precious elixirs with rare ingredients, composed by the World’s best perfume experts. It provides a unique sensorial experience o ......read more

High-powered event supports the UAE Vision 2021 and United Nations Sustainable Development Goals Dubai, UAE, September 25, 2016:   Unilever, in collaboration with the Dubai Chamber's Sustainability Network, has hosted a multi-sectoral collaboration event to galvanise support for United Nations' Sustainable Development Goals (SDGs) as well as the goals espoused by the UAE Vision 2021. The event was held on Sunday at the Dubai Chamber premises in Deira. The multi-sectoral event, held under the “#CollectiveAction Towards a Brighter Future Initiative” umbrella, saw broad participation from private sector organisations, academia, NGOs and public sector bodies including the Dubai Chamber, Dubai Health Authority, Dubai SME and the Ministry of Health & Prevention ......read more

Dubai, UAE, September 21, 2016 TRESemmé, used by hair care professionals around the world, announced celebrity hairstylist Georges El Medelek as TRESemmé Arabia’s brand stylist for 2016.  Georges El Mendelek has quickly proven himself as one of the region’s upcoming hair stylists in the hair couture industry. Since starting his career in 2005, he began building an extensive resume of works and collaborations that have helped his vision materialize into what it is today. He has worked as the lead hairstylist for numerous television shows, such as Dancing with the Stars and The X Factor, and has styled numerous celebrities, such as Elissa, Daniella Rahme, Rima Fakih and Leila Ben Khalifa. He will be appearing on MBC’s Project Runway this September as the lead hai ......read more

Dubai, UAE, August 22, 2016:  OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the GUINNESS WORLD RECORDS™ title again for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Last year the record was set at 293,623 items which was collected in India and this time over 295,122clothes were collected, washed with OMO and Comfort and donated to the less fortunate with the help of Emirates Red Crescent. The record was made official by GUINNESS WORLD RECORDS Adjudicator Leila Issa. The collection drive started at the beginning of Ramadan and continued till July 6th, 2016. The donations were collected through in-mall stand ......read more

New Dove Advanced Hair Series unlocks the impossible for women’s hair  Dubai, UAE, August 10, 2016:   Every woman wants her hair to look beautiful in her own way, yet many women struggle to achieve this on a daily basis. Dove knows that nourishment is the key to beautiful looking hair, and has created a solution for women by creating a collection of products that overcome the seemingly impossible challenge of providing women both what they need, and what they want from their daily hair care regime. Presenting the new Dove Advanced Hair Series, two unique collections for women who desire benefits beyond deep nourishment, to ensure tailored care for their specific hair needs. The collections comprising Dove Advanced Hair Series unlock the impossible: Dove Oxygen &a ......read more

Dubai, UAE, May 17, 2016:  For the first time in the region, TRESemmé Arabia is creating an exclusive headpiece in collaboration with award winning jewelry designer and gemologist Vinita Michael. Vinita Michael has been designing jewelry for many years and specializes in both fine gold set with precious gems and sterling silver jewelry. Her pieces have been seen on many Bollywood celebrities such as Priyanka Chopra, Sonam Kapoor, Deepika Padukone and Jacqueline Fernandez. The Asian-inspired headpiece designed exclusively for TRESemmé is heavily influenced by Vinita’s own experience. “I was trained in Bharatnatyam and some of my most memorable moments as a dancer are of the stage performances where we would adorn the beautiful costumes and the exquisite temple je ......read more

Dubai, UAE, February 21, 2016:  As the official hair care sponsor of New York Fashion Week, TRESemmé is delighted to share the latest hair styles straight off the runways with step-by-step guides on how to recreate these looks. Celebrity hairstylist and New York Fashion Week Ambassador for TRESemmé Orlando Pita helped create these memorable looks for the runway as well as provide the steps you can take to recreate these looks at home.  THE FLUID WAVE from BCBGMAX AZRIA AW/16 “We wanted the hair to have a haphazard natural beauty and not feel too pretty or done. LubovAzriawas inspired by dancers this season so there is a shimmer and sparkle in the collection alongside a sportswear influence. The girls feel like performers taking to the stage so each one has ......read more

ADCOOPS Group aims to reduce its waste by 20% by 2017 Abu Dhabi, United Arab Emirates: November 18th, 2015 - Unilever, one of the world’s leading FMCG companies and manufacturer of iconic brands such as Lipton and Lifebuoy, has signed a memorandum of understanding with Abu Dhabi Co-operative Society, one of the leading retail chains in the UAE, which also owns and operates the SPAR International franchise in the MENA region, to work closely on strengthening the Co-operative’s Sustainability Agenda’. The Abu Dhabi Co-operative Society Group has committed to reducing, reusing and recycling its waste by 20% by 2017, following Tadweer’s Waste Management strategy that is in line with the core objectives set by the Abu Dhabi Economic Vision 2030.  The MoU wa ......read more

- By Dr. Lillian Khan, Dermatologist and Pond’s Arabia, Brand Expert Younger glowing skin starts at home in your beauty cabinet and with your overall health. Having younger looking skin needs constant care and a change in your skin care routine from time to time. Time will not stop but we can delay its affect now better than before. Here are some of my top tips to help you maintain younger skin for longer: Determine your skin type: Get checked by a skin expert and find out what is your skin type. Many people use products which are not meant for their skin type which causes adverse effects resulting in problematic skin that is not youthful. Use Cleansers: Cleansers with exfoliants remove dead skin, daily debris, help with better penetration of active anti-aging ingredients an ......read more

United Arab Emirates, Dubai, 30 September 2015 - Unilever has been named as a leader of the Food, Beverage and Tobacco Industry Group in the 2015 Dow Jones Sustainability Index (DJSI) results. It’s one of only 24 companies to be named as Industry Group Leaders. Unilever achieved an overall score of 92 out of a possible 100, an increase from 90 in 2014. Unilever led or jointly led the industry in eight of the 23 Food Products criteria, including: Innovation Management; Strategy for Emerging Markets; Climate Strategy; Packaging; and Talent Attraction & Retention. Sanjiv Kakkar, Executive Vice President, Unilever MENA, Turkey, Russia, Ukraine and Belarus, said: “These results reflect the progress we are making in delivering the Unilever Sustainable Living Plan, and a rea ......read more

Get the runway look at home with TRESemmé The Tools Needed to Achieve the Look:      •    Blow Dryer     •    Round Bristle Brush     •    Small Elastics TRESemmé Products Used:      •    Perfectly (un)Done Weightless Moisturizing Shampoo and Conditioner     •    Max The Volume Root Lifting Cream     •    Perfectly (un)Done Ultra Brushable Hold Hairspray.  Step 1: Start by washing your hair using TRESemmé Perfectly (un)Done Weightless Moisturizing shampoo and conditioner and towel dry. Step 2:  Apply TRESemmé Max The Volume Root Lifting Cream from the roots to ends and blow d ......read more

New Dove DermaSeries Provides Superior Skincare for Symptoms of Extremely Dry Skin  Dubai, September 15, 2015: Women who suffer from the symptoms of extremely dry skin and conditions often experience discomfort and self-consciousness, which affects their daily lives.  Many have searched for solutions and tried endless products, only to find that they are sticky, fragrant or worse, ineffective.  Dove, the global beauty brand, is addressing these concerns with the NEW Dove DermaSeries, a full range of premium cleansers and creams that provide superior care for extremely dry, compromised skin. The skincare collection was developed in partnership with dermatologists and is most effective when used as a two-step daily regimen, providing both immediate relief and long-term skin ......read more

Did you know that 99% of hairs strength and beauty comes from the scalp? Follow these five simple steps to keep your scalp and hair in tip-top-shape. Be Gentle. Avoid using your fingernails when washing your hair. Instead, use the balls of your fingers to massage the shampoo and conditioner into your scalp. Drink up. Consume at least two liters of water every day to keep your body and skin hydrated. Eat healthy. The nutrients you put in your body can affect your scalp and hair. Keep a diet rich in high protein meals, omega-3 fatty acids and vitamin B. Foods like salmon, eggs, dark leafy greens, whole grains and low-fat dairy products are good examples. Relax. Stress is one of the leading causes of an unhealthy scalp and can result in hair loss. Take a breath and unwind by parti ......read more

Dubai, August 19, 2015: When it comes to taking care of ourselves, we all know the importance of exercise, a smart diet and good sleep. But there’s one aspect of wellness that not enough people pay attention to: skin health.  What is skin health? On a functional level, it means your skin is working properly. It means it’s sufficiently hydrated and therefore able to protect you from environmental damage. When your skin is well cared for, you’re free from dryness. Healthy skin feels comfortable and looks beautiful. Healthy skin is your first line of defense: Skin is your body’s largest organ, and its most important functions are keeping moisture in and keeping bad stuff out. The top layer of skin—also known as the stratum corneum—skin cells pro ......read more

The sun is scorching now and we are sure it leaves you feeling dehydrated! And just like you want to reach for a cooling drink to make you feel better, your parched hair too is looking for a way to get relief from the dryness that the crisp summer air brings on! So what’s the solution? Here are some tips for you to try. Deep conditioning treatment: There is sun kissed and then there is sun scorched, and the GCC summer more often than not has the latter effect. Your hair can lose its sheen and moisture very quickly in the blazing sun, and become dry, frizzy and brittle. And there is no better way to restore the moisture lost than doing a deep conditioning treatment at least once a week. You can go to the salon for this treatment, or even try it at home, but ensure you treat your ......read more

Please attribute to following spokesperson: Dr. Nathalie Domloj, Dermatologist and Brand Expert for Fair & Lovely Arabia The ABC of skin care starts with the knowledge of your skin, its functions and knowing your skin type and texture.  The skin is the largest organ of the body, 2 to 3 mm thick. It has three layers: The epidermis, dermis and hypodermis: The epidermis is the outer-most layer that acts as a protective barrier against UV radiation, harsh weather, microorganisms as well as water loss. The dermis is the middle layer, made up of fibroblasts that produce collagen and elastin giving the skin its form, shape and elasticity.  The hypodermis is the bottom or deepest layer of the skin which is made up of fat cells and fatty tissue that protects the body ......read more

Dubai, July 1, 2015: During the harsh summer, it’s important to keep your whole body moisturized. But, when it comes to dry skin, certain spots need a little extra attention. Discover how to keep even stubborn areas soft, smooth and beautiful with tips from Dove: Overall Body Moisture Tips:  Add “skin foods” to your diet.   Vitamins A and C, Zinc and Biotin are among the most effective vitamins for healthy skin. They can be found in strawberries, carrots, spinach, kiwis, beans, fish, whole grains, eggs and even peanut butter.   Legs: Cut back on shaving.   Shave legs every few days rather than every day to avoid added moisture loss. Also make sure to moisturize your legs after shaving to ensure they stay silky and smooth!  Elbows: ......read more

Want strong, beautiful hair that can withstand the summer heat? Don’t miss out on valuable time in the sun by stressing out about how to protect your scalp and strands! It is essential during the summer —and really, always—to care for your scalp and hair with products designed to nourish and strengthen them. Start early for hair that is strong, shiny, and ready to battle the heat! Below are top three tips to help nourish scalp and damage proof strands so you can achieve a whole season’s worth of gorgeous hair days. Condition daily. Conditioner is like a moisturizer for your scalp and hair, so be sure to condition every time you shampoo. After cleansing with CLEAR Scalp & Hair Intense Hydration Hydrating Shampoo, follow with CLEAR Scalp & Hair Intense ......read more

United Arab Emirates, Dubai, June 23, 2015 – Unilever, one of the world’s leading FMCG companies and owner of global brands such as Dove, Lifebuoy, Vaseline and Lipton, has initiated the ground-breaking work of its Personal Care manufacturing site located in Dubai Industrial City (DI), U.A.E.  Via this manufacturing facility Unilever aims to meet the growing local demand in the Personal Care segment, whilst achieving responsible and sustainable growth for its business in the region.  This new facility carries a large investment by Unilever and its suppliers which will exceed AED 1 billion (EUR 200 million - EUR 250 million). It will also generate 350 to 400 job opportunities. “The demand for personal care products in the regional market is tremendous and w ......read more

Yuko Yamashita – Co-creator of Sunsilk Expert Perfect Straight Range There are many reasons to fall in love with straight hair. It is very on trend, versatile and simple. The clean appearance of straight hair frames the face beautifully. With the help of hair guru and Sunsilk Co-Creator Yuko Yamashita’s styling tips and products like Sunsilk Perfect Straight Range, girls with straight hair can wake up and almost instantly be ready to take on the day ahead with beautiful hair. Below are six reasons why straight hair rocks: Easy to maintain: straight hair makes it easy to brush and go! Other hair types take more work but straight haired girls are blessed with the ability to roll out of bed and take on the world –with minimal hair-styling effort required. Hot ......read more

Breakthrough Technology Leaves Skin Moisturised, Visibly Plump and Happy Most women cleanse their face hundreds of times a year. However, cleansing can be a damaging process causing skin to lose moisture and essential proteins and lipids from its surface layer. In order to maintain healthy, hydrated skin, moisturising while cleansing is critical. Today, global beauty brand Dove is introducing a new range of Facial Cleansers in Arabia that deliver a deep clean to facial skin whilst also moisturising. The new Dove Facial Cleansers contain breakthrough technology, called NutriumMoisture™ that cares for surface skin 10 layers deep. By doing so, it replenishes facial skin with moisture and nutrients during the cleansing process, leaving the skin beautifully plump. Only NEW Dove Faci ......read more

27 April 2014 – Lifebuoy, Unilever’s health soap and the world’s number 1 selling germ protection soap, has become the first brand to receive the Royal Society for Public Health’s (RSPH) newest accreditation status for campaigns. The accreditation recognises Lifebuoy’s hygiene education efforts with respect to handwashing with soap as a disease-prevention measure.  Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, said, “It is an honour to be awarded this distinction by one of the oldest public health bodies in the world. As the world’s leading health soap, we aim to make a difference by creating accessible hygiene products and promoting healthy hygiene habits. This accreditation status validates ......read more

Dubai, March 16, 2015: TRESemmé, Unilever’s premium hair care brand, hosted its first TRESemmé Fashion Night in Dubai on March 4th at Madinat Jumeriah in partnership with established and international fashion designer Nicolas Jebran who showcased his latest collection exclusive at the event.  Hosted by TV presenter Hilda Khalifa, TRESemmé Fashion Night invited guests to witness the latest in fashion and hair while enjoying a night of style and glamour.  At the event, TRESemmé Arabia announced the brand’s collaboration with celebrity hairstylist Wassim Morkos who will be TRESemmé Arabia’s regional stylist. Over his distinguished career, Wassim Morkos has worked with world-renowned celebrities such as Nicole Saba, and ......read more

Dubai, 8th February, 2014 – OMO hosted its first ever OMO carnival entertaining kids and families last weekend from February 5 – 7 in Zaabeel Park in Dubai. Over 35,000 parents and children attended the three-day event which had several fun-filled activities such as obstacle races, arts and crafts, t-shirt painting and more.   Kajol Devgan, Bollywood queen and OMO brand ambassador, made an appearance during the carnival on Friday February 6th.  Kajol, who is featured in OMO’s latest campaign, shared her experiences of being a mother at the carnival and how she lets her children to go out, play and explore the world on their own terms.  OMO, Unilever’s leading fabric cleaning brand, strongly believes that children should feel free to explore and ......read more

The OMO carnival will have various activities like obstacles races for kids, arts and craft, live entertainment and more and be the perfect spot for kids and families to be at during the weekend. Experts from Kid’s First Medical Center will also be present at the event answering any questions parents have for their children. There will also be our OMO brand ambassador and Bollywood celebrity, Kajol Devgan, at the event on Friday, February 6th for a special appearance. Do come and join us for this event simply by send and email to RSVP@RSVP.EVENTS@UNILEVER.COM do not forget to share it with your Family, Neighbours and Friends!!! ...read more

Refreshes Hair in 1 Minute without Water Dubai, January 26, 2015 - Sunsilk introduces the brand’s first range of dry shampoos, co-created with some of the world’s best hair experts to provide solutions to every day women. The latest innovation from Sunsilk helps refresh hair in 1 minute without water in three easy steps: spray on the roots, massage into your hair and brush to absorb the oil.  Sunsilk Refreshing Dry Shampoo range offers three variants to cater to the different female hair needs:  for normal hair, greasy hair and colored hair. The entire range strives to refresh limp lifeless hair, absorb excess oil and enhance volume without a heavy dull finish.  Jamal Hammadi, Sunsilk Co-Creator and Shine Expert, co-created the Sunsilk Refreshing Dry Sha ......read more

Works while you sleep to make your fairness complete Dubai-UAE: 16 November, 2014 - Fair & Lovely introduces its first Fair & Lovely Advanced Multivitamin Night Cream which is especially formulated to work at night as it is easily absorbed by your skin to boost your fairness while you sleep. The new Fair & Lovely Advanced Multivitamin Night Cream is enriched with a tri fair vitamin complex that goes 5 layers deep into your skin and works on your fairness for 8 hours*. It also contains an active moisturizer so you can wake up to soft and smooth skin with a non-oily fresh feel. The new night treatment from Fair & Lovely contains a combination of vitamin B3, B6, C & E to help you wake up looking rejuvenated at radiant every morning. Dr Nathalie Domloj, Dermatol ......read more

2nd October, 2014 – House of Lux, an event beaming with beauty, fashion, glitz and glamous took center stage for the third time in a row last night in Dubai on 1st October, at The Address Dubai Marina and gave two lucky Lux consumers the chance to become high-end fashion designers.   House of Lux along with its three renowned experts provided the participants with in-depth knowledge and expert advice in fashion and styling. 10 Lux fans from around the region had a chance to showcase their designs on the Lux runway with two final winners selected by the judges. Bissan Abu Zainab representing the UAE and Hanna Iskandar from Saudi Arabia each received AED/SAR 100,000 which will support them with the launch of their personal fashion business. Lux, one of Unilever's beauty ......read more

OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the Guinness World Record for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Over 146,000 clothes were collected, washed with OMO and Comfort and donated to the less fortunate with the help of Emirates Red Crescent. The record was made official by Guinness World Records Adjudicator Samer Khallouf. The collection drive started at the beginning of Ramadan, July 2nd and continued till August 31th, 2014. The donations were collected through in-mall stands where people could drop off their clothes as well as through a direct line where consumers could call to have a representati ......read more

Hair Care Tips: Healthy Hair Healthy-looking hair is all about strength. Try these simple tips for durable locks—so your tresses are ready to take on all the styles you like. Don’t rough dry wet hair out of the shower with a towel as it will damage hair. Instead, blot hair to remove the moisture.  Always condition your hair if it's prone to breakage. Conditioning is the best way to give your hair the nourishment it needs to stay strong. Use detangling spray and a wide-tooth comb on damp hair—wet hair is more delicate. If your hair is especially delicate, sleep on a satin pillowcase. Satin won't snag your hair or cause friction like cotton, which can rough up the cuticle of extremely fine hair. Don't use elastics that have metal clasps on th ......read more

1. Why not try putting on some bronzer to create a greater contrast between your skin tone and your teeth, making them appear brighter? Create a number 3 down either side of your face: temples, the hollow of your cheeks, and chin.  2. Have a fuller bodied upper lip? Try showing off a little bit of your teeth when smiling! Thin upper lip? Try smiling so the bottom edges of your upper teeth touch your lower lip. No matter the shape, everyone can work on having an instant white smile with Closeup Diamond Attraction.  3. Do you notice that in every photo your teeth aren’t as gleaming as you want them to be? Try brushing with Closeup Diamond Attraction and wetting your teeth with water just before you have your photo taken to add a bit more sparkle.  4. When pickin ......read more

Please attribute to the following spokesperson:  Mike Ryan – Trichologist, Brand Expert CLEAR Arabia A well balanced diet containing all essential vitamins, minerals, proteins and fats can keep the hair healthy. It’s necessary to hone the nutrient intake through the food we eat to make sure it is healthy for the hair. A nutritious diet can help sustain healthy hair growth, prevent hair shedding and hair loss. Below are certain essential nutrients and minerals required for healthy hair: PROTEINS Proteins are the building blocks for your hair. Hair needs adequate amount of protein as energy for hair cell renewal and nourishment. If your diet lacks protein, your hair is the first thing that will suffer. This is why it is necessary to include a wide-range of high-prot ......read more

With the first ever circular tea bags in the region Unilever has released its new Brooke Bond Red Label Tea in the region. Brooke Bond is one of Unilever’s oldest brands with a heritage of almost 145 years. The new blend of Red Label is considered to be one of the finest, carefully selected from some of the best tea gardens from around the world. The new tea has a number of special qualities, one of which is the Osmofilter Technology. The Osmofilter technology replaces the traditional tea bags with round tea bags which guarantee quick infusion, deep red color and great taste as well as a splendid aroma. Just bring fresh water to boil, rinse a tea bag in the boiling water for the best infusion and enjoy the great taste. Another special quality in the New Broke Bond Red Label ......read more

Healthy hair growth tips from Dr. Francesca Fusco, Co-Creator of Sunsilk’s Hair Fall Solutions Range The way we style our hair often makes our locks look lush but can damage and hinder healthy hair growth. It’s time to break the vicious cycle with some expert advice from Dr. Fusco! Put your locks on vacation!  Give your hair a ‘Hair Holiday’ at least twice a month. Take a break from heated appliances and if you can, apply a nourishing treatment or mask and leave on for most of the day.  Condition constantly...  A lot of women forget to put conditioning products on their hair, afraid it is going to weigh it down and make it greasy, but your locks needs to be moisturised – it’s the foundation of healthy hair!  Backcomb wit ......read more

14 July, 2014 – House of Lux, an event beaming with beauty, fashion, glitz and glamour is all set to take centre stage and give two lucky Lux consumers the chance to become high-end fashion designers.   The House of Lux along with its three renowned experts will provide the participants with in-depth knowledge and expert advice in fashion and styling. 10 Lux fans from around the region will get a chance to showcase their designs on the Lux runway in the UAE with two final winners to be selected by the judges. Each winner will receive AED/SAR 100,000 which will support them with the launch of their personal fashion business. According to Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, "We are extremely excited about the House of Lux ......read more

Specially created for the lovers of great food and pleasure, Knorr Gourmet Soups is a new range of soups created by selecting the finest gourmet ingredients by Knorr chefs who have travelled around the word and took inspiration from top restaurants to create new delicious recipes you can enjoy at home. Knorr Gourmet Soups are simple and easy to make. By just adding some hot water, you can enjoy premium gourmet in an instant! Knorr Gourmet Soups range comes in the three variants and below is a quick way to add Chef’s Touch for each of the variants: Cream of Broccoli Soup with Cauliflower floret touches and roasted Hazelnut  Before serving, add 1 tablespoon (30ml) of Cream or choice of grated cheese on the bowl Cream of White and Green Asparagus Soup with roasted ......read more

For over 40 years, Omo and Comfort have been helping families to ‘share an extra dose of love’ and for the fifth year, the brands are rolling out their annual Ramadan community campaign across UAE in partnership with Emirates Red Crescent and other local charities. ”Share A Touch Of Love this Ramadan” with Omo and Comfort is a clothes donation campaign across UAE that encourages the people of the region to donate clothes to those less fortunate than themselves during the Holy Month of Ramadan. Omo and Comfort donation booths are being installed in four malls in collaboration with Emirates Red Crescent and local charities who will distribute the apparel collected to refugee camps around the region.  “Unilever is delighted to continue its long-standin ......read more

Continuing to increase the scale of activity and success year on year For over 40 years, Omo and Comfort have been helping families to ‘share an extra dose of love’ and for the fifth year, the brands are rolling out their annual Ramadan community campaign across UAE in partnership with Emirates Red Crescent and other local charities. ”Share A Touch Of Love this Ramadan” with Omo and Comfort is a clothes donation campaign across UAE that encourages the people of the region to donate clothes to those less fortunate than themselves during the Holy Month of Ramadan. Omo and Comfort donation booths are being installed in four malls in collaboration with Emirates Red Crescent and local charities who will distribute the apparel collected to refugee camps around the r ......read more

Please attribute the below tips to Christina Doublichevitche, Regional Nutrition and Health Manager at Unilever North Africa Middle East Water is crucial for human life. It accounts for around 70% of body weight, depending upon age. Loosing just 2% of this water leads to dehydration. Dehydration is the loss of water and salts essential for normal body function. Even a fluid loss of 1-2% can have adverse affect on physical and mental performance. It is essential we consume enough water every day to stay healthy and fit.  Dehydration is a common problem during the summer and it is essential to stay cool during this period. It is one of the biggest culprits when it comes to making you feel tired. Some of the symptoms of dehydration include thirst, lethargy, headaches, dizziness, an ......read more

Please attribute to: Nilo Haq, Make-up Artist & Brand Ambassador for Pond’s Arabia With so many products on the market, many women get confused when they see BB Creams – are they creams, foundations or treatments?  Well, BB Cream stands for blemish balm or beauty balm.  It’s a quick all-in-one base for the face, which brings together a moisturizer, foundation and sun protection. It’s great to use as an alternative to foundation since many women don’t like to wear heavy foundations during the day.  The coverage is natural and is intended to treat the skin for spots, evening out the complexion, and as an anti-wrinkle treatment.   How to Use Them: BB Creams can be worn alone similar to a tinted moisturizer or over your regular ski ......read more

Dove believes that beauty – feeling and looking your personal best – is the result of proper care. Because when you look and feel beautiful, you feel happier and you glow. It’s a feeling we strongly believe women should experience every day and not just on special occasions. Our flagship product, Dove beauty bar give your skin the superior care it deserves. Ordinary soaps strip skin of its natural moisture. Dove is different. It has ¼ moisturizing cream which leaves your skin clean, soft and smooth. #GlowEveryday is a campaign that aims to spread this message of glowing every day. We ask women what makes them glow, and for their participation they receive a bespoke hand-carved beauty bar like this one in this kit plus a chance to win exciting prizes.  ......read more

Rexona, the world’s number 1 deodorant brand, has revamped its entire range for men and women in the Gulf with the new Motion Sense™ antiperspirant technology along with the brand’s new look-packaging. MOTION ACTIVATED FRESHNESS New Improved Rexona with Motion sense™, is the only antiperspirant that has microcapsules that release extra bursts of protection when you move better than the best protection ever from Rexona. The more you do, the more it works HIGH-PERFORMANCE DESIGN The new breakthrough formulation is combined with a packaging upgrade for both men and women packs.  The Rexona Men spray packaging has been redesigned by Pininfarina – the Italian car design agency behind Ferrari. The new motorsports-inspired spray packs feature car ty ......read more

Co-created for the first time with cosmetic dentists, Closeup’s new range - Diamond Attraction – is its most advanced whitening range ever. Exclusive blue light technology means that with just one brush, a blue film coats teeth and creates an optical effect that makes teeth appear whiter, instantly. Perfect for on-the-go touch-ups, extra head-turning in a night-club or being photo-ready any time anywhere. Diamond Attraction also contains silica, which removes stains and progressively whitens teeth with continued use. Which one is for you? •    Power White - for instant whitening: offers three times more power for instantly whiter teeth in just one brushing, and progressively whiter teeth with continued use •    Fresh White &ndash ......read more

Pond’s Institute in the Middle East Pond’s, a pioneer in face care with over 160 years of face care expertise, is celebrating femininity and women in the region this year in the U.A.E. as part of the Pond’s Institute.  When you look great and feel great, you can achieve great things and Pond’s, one of Unilever’s beauty brands, gave one lucky fan the chance to achieve her dreams. Pond’s fans submitted their goals through in-mall activations during March and were shortlisted for the event that was held on May 7th in Dubai at Sofitel, The Palm. At the event, the shortlisted contestants had a chance to share their dreams with the judging panel and Oana Crucioi was announced as the selected winner who will have the support of Pond’s to make h ......read more

Many men think their skin does not require the same level of care and attention as women’s, but the fact is that men are more likely to put their skin to the test on a daily basis. Below are some tips from Vaseline MEN to help men maintain their skin: In today’s modern lifestyle, dirt and grime can accumulate quickly on your face, causing a world of problems, blackheads and pimples. Using Vaseline MEN Facial Scrub Deep Cleanse not only cleans away accumulated grit but it exfoliates the skin, removing dead skin cells and keeping ingrown hairs and blackheads at bay. Gently exfoliate your skin two to three times a week to get rid of any dead skin cells, which can give it a dull, ashen appearance. Exfoliating also allows the skin products you apply thereafter to work more e ......read more

Discover the secrets of beauty minerals and how to make the most of your underarms with the new Dove Beauty Finish Deodorant.  Dove’s newest deodorant range is enriched with an innovative beauty mineral made up of pearlescent mica – an ingredient known to leave skin looking flawless and smooth. This, coupled with Dove’s ¼ moisturizing cream that contains Vitamin E and F, helps replenish the delicate underarm skin leaving it soft and smooth!  Giving effective 48-hour dry protection, Dove Beauty Finish leaves you with glamorous underarms so you can go sleeveless. Try it yourself! Dove Beauty Finish is available at all major supermarkets and can be found in the following formats: Dove Beauty Finish Aerosol 169ml: AED 13/- Dove Beauty Finish Roll ......read more

New Social Experiment Illustrates the Ongoing Conflict Women Have with Recognizing their Beauty (Dubai, United Arab Emirates), April 9th 2014: Inside every woman is the power to feel beautiful, confident and radiant, according to a first-of-its-kind social experiment conducted by Dove. Carried out in response to research revealing that an alarming 80% of women feel anxious about the way they look1, the study highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. The results are documented in the short film Dove: Patches on YouTube.com/DoveArabia The experiment was guided by psychologist and New York Times best-selling author, Dr. Ann Kearney-Cooke (Ph.D., Counseling Psychology) who has spent thirty years conducting scientific r ......read more

Please attribute to: Dr. Lillian Khan, Dermatologist & Brand Expert for Pond’s Arabia  Skin can be divided into five main types which are oily, dry, normal, combination skin and sensitive skin – I also like to include a sixth type called problematic.    The best time to examine your skin to determine your skin type is before washing your face in the morning. Place a tissue paper on top of your face, pat it on and then slowly remove. You can identify your skin type depending on what is left on the tissue.  Oily Skin: Oily skin is prone to acne, blackheads and whiteheads and people with this type of skin usually complain of shinny and greasy skin, especially in hot and humid weather. If you see big oil spots on the tissue paper across your face (s ......read more

Please attribute to following spokesperson: Dr. Nathalie Domloj, Dermatologist and Brand Expert for Fair & Lovely Arabia The ABC of skin care starts with the knowledge of your skin, its functions and knowing your skin type and texture.  The skin is the largest organ of the body, 2 to 3 mm thick. It has three layers: The epidermis, dermis and hypodermis: •    The epidermis is the outer-most layer that acts as a protective barrier against UV radiation, harsh weather, microorganisms as well as water loss. •    The dermis is the middle layer, made up of fibroblasts that produce collagen and elastin giving the skin its form, shape and elasticity.  •    The hypodermis is the bottom or deepest layer of the skin ......read more

Attributed by the following spokesperson: Mike Ryan – Trichologist, Brand Expert CLEAR Arabia Sometimes people wonder if their hair loss is a result of their dandruff. This is a very common myth, and can be a bit tricky to answer for a few reasons. In general, dandruff is not a direct cause of hair loss. However, the scratching associated with dandruff can in fact damage the cuticular scale of your hair shafts. The cuticular scale is a protective covering on each individual hair and, when damaged, can lead to the hair falling out. In most cases, dandruff does not lead to such an amount of scratching, and therefore is probably not the reason for your hair loss. There are a few different causes for dandruff, so there are many reasons that people could have it. Dandruff is mainly ......read more

Dove launches new delicious range of Purely Pampering Body lotions With the introduction of NEW Dove® Purely Pampering Body lotions, there is now a new delicious way to care for skin. The new body lotions pamper skin with the most wholesome caring ingredients - ranging from shea butter to luscious almond cream. The new moisturising Dove Body lotions care for skin layers deep, deeper than any other lotion, leaving skin healthy and beautifully soft and smooth. NEW Dove Pampering Body lotions are available in the following variants: Shea Butter & Warm Vanilla Almond Cream & Hibiscus Not only do the new Dove Body lotions offer everyday superior care for skin, but they envelop the senses with delicious fragrances. The unique scent combinations in the lotions have ......read more

Fair & Lovely announces the launch of its new product the Advanced Multi Vitamin Cream with SPF15. It has the essential multi vitamin complex that not only hydrates your skin but also lightens the skin by reducing marks and uneven skin tones. So, how does it work? Its key ingredients are Vitamins B, C and E which are vital for skin rejuvenation: Vitamin B3 hydrates the top layer of your skin. It is effective in reducing acne as well as acne marks. Like a laser, it penetrates deeper fragmenting pigmented spots hence reducing pigmentation. Vitamin C is a strong immune booster as well as an antioxidant. It protects the top layer of the skin from UV exposure thus polishing and peeling the skin reducing suntan and dullness. It works on the middle layer of skin by stimulating c ......read more

Unveiled last week, the Dove Hair Fall Rescue Range is the first beauty solution from Dove to tackle hair fall from the roots. The range contains a ground-breaking technology which visibly reduces hair fall in just two weeks. Whilst other beauty products attempt to tackle hair fall due to breakage further down the hair shaft, 78%  of natural hair fall occurs at the root, allowing considerable hair loss to continue unless addressed. Now for the first time, using the Dove Hair Fall Rescue System will treat the problem where it matters most - at the ‘roots’. Unilever Research & Development Team spent five years in the innovation labs creating the patented technology, which contains Trichazole Actives to help anchor hair firmly in place at the roots, nourishing the area ......read more

Attributed by the following spokesperson: Huda Kattan, Makeup Artist & Brand Ambassador for Vaseline ArabiaWhen needing some extra volume to your lips, simply add a few drops of peppermint extract to a drop of Vaseline. Mix together with fingers and apply to your lips before getting ready. The peppermint extract will help plump your lips, while the Vaseline will add extra hydration! This is the perfect recipe for gorgeously voluptuous lips! One of the most delicious scents is without doubt the Vaseline Cocoa Glow Total Moisture! For summer, create our own beautiful scent by adding a drop of your favourite essential oil like vanilla to a handful of Cocoa Glow, then spread all over skin. When you perspire, your own natural scent will be so delicious everyone will want to know what you ar ......read more

Attributed to spokesperson: Dr. Lillian Khan, Dermatologist & Brand Expert for Pond's ArabiaThe winter breeze is here, and soon we will be changing and rearranging our wardrobe to warmer clothes and colors. This extends to our dressing table and beauty cabinet. There are things that will be pushed to the back of the cabinet and products that will be pushed forward. Let's take a journey through your skin care routine for this season! Pay attention to your face and neck cleansing routine:-You will notice that your skin will need to change cleansers when the winter air starts blowing in. During the summer, skin becomes more oily with the heat and humidity, but in winter that's not the case. Choose a mild non-irritating cleanser, and be sure it doesn't contain any harsh ingredi ......read more

Over 3,000 mothers attended the Mother, Baby and Child Show held from December 12th – 14th, 2013 at the Dubai World Trade Centre. The three-day event focused on health and educational activities alongside edutainment aimed at the younger audience.As part of the event, Comfort Baby had several activities planned for children such as a play area and a coloring station. A photo booth was also available for mothers to take pictures with their families and with the Comfee Family .Visitors at the stand received souvenirs and had the opportunity to participate in a ‘Scratch & Win' contest from Comfort Baby. ...read more

Omar Samra from Egypt is the Only Arab among the Next Generation of Space Explorers[Dubai, United Arab Emirates] (December 15, 2013) –After receiving one million submissions from hopefuls across the globe, 107 brave guys and girls were selected from 60 countries to gather in Cape Canaveral, Florida for the final stage of the Axe Apollo Space Academy® to prove they have what it takes to be an astronaut. Under the stewardship of A.A.S.A. head and astronaut legend Buzz Aldrin, 23 extraordinary recruits, including one guy from Egypt, have been selected to complete the final crew that will journey into suborbital space. While at the AXE Apollo Space Academy®, Omar Samra from Egypt challenged his mental and physical limits during a series of missions that gave all recruits a taste of the t ......read more

Attributed by: Oudiad – Co-Creator of Sunsilk Expert Obedient Curls RangeEvery curly haired girl is in search of one thing: perfect frizz-free curls. Serums, oils, hair dryers, rollers, mousses and hair sprays fill dressing tables but often fail to deliver. Are we doing something wrong? Thankfully Sunsilk curl expert and co-creator, Ouidad, has the lowdown on the biggest mistakes you can make for curly hair and how to avoid them. Now our curly hair can behave the way we want it to behave!Brushing and combingThis is one of the biggest mistakes for curls as it separates them, making them less defined and frizzy. If you comb through your conditioner before rinsing when wet, there should be no need to brush hair once dry.Regular blow outsThe blow dry may be the answer for straight and flat hai ......read more

The factory was named “Best Manufacturing Unit in the UAE”Dubai, United Arab Emirates, 15 November 2013, Lipton Jebel Ali Factory, Unilever's second largest tea manufacturing unit globally, was named “Best Manufacturing Unit in the UAE” during the 7th cycle of Mohammed Bin Rashed Al Maktoum business awards 2013 awards ceremony, held in Madinat Jumeirah Hotel in Dubai.The award was presented by His Highness Sheikh Maktoum bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai to Ahmed Kadous, Supply Chain Director, Unilever Gulf. Lipton Jebel Ali Factory proved for the second time that it is the best manufacturing unit across the UAE based on: performance, strategic initiatives, leadership perspectives, quality imperatives, corporate culture and corporate social responsibility.Commenting ......read more

2013 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIXThursday 31st October 2013: CLEAR and Rexona, sponsors of the Lotus F1 Team, hosted an exclusive press conference for the team prior to this year's the 2013 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX. The press conference, which took place onboard the Jasmin Yacht at the Yas Marina on Thursday 31 October, gave media attendees a chance to meet the Lotus F1 drivers –Romain Grosjean & Davide Valsecchi– as well as hear their thoughts on this year's season. CLEAR Men and Rexona Men are helping to support the team's drive to the finish line by co-sponsoring the Lotus F1 Team at the 2013 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX. The global brand's partnership with the Lotus F1 team reflects a strong synergy between the Formula One and ......read more

Yuko Yamashita – Co-creator of Sunsilk Expert Perfect Straight RangeQ: What according to you are few of the basic tricks girls can include in their daily hair care routines to keep their hair poker straight?A: Well conditioned hair is the best first step to great looking straight style. Any friction between hairs causes damage. I recommend a treatment, conditioner, and combing cream to prevent damage.Q: What in your experience are some of the common mistakes that girls make when caring for straight hair?A: The common mistakes are, for example, using hair care appliances that over heat and dehydrate their hair causing the fibres to split and become damaged. I always recommend using a heat protection spray and weekly conditioning treatment.Q: What inspired you to make hair straightening your ......read more

Introducing the Conditioning System in Saudi Arabia with Sunsilk Co-Creator Yuko Yamashita 10th October 2013 – Sunsilk co-creator Yuko Yamashita, Tokyo-based world renowned straight hair expert, visited Saudi Arabia this past week to announce Sunsilk's innovative way of locking hair into place, straight from the shower. Visiting Jeddah, Riyadh and Dammam, Sunsilk's co-creator Yuko unleashed the revolutionary patented technology found in the Sunsilk Expert Perfect Straight Range. The products work by controlling hair when it's wet and securing each strand in place as it dries. This unique hair care range has been designed specifically for straight hair and works by moisturizing the hair fibres, locking in style and keeping hair nourished and perfectly aligned. How do ......read more

Doha, Qatar – 07/10/2013, Unilever, one of the world's leading FMCG companies and owner of global brands such as Lifebouy and Lux, and KAHRAMAA kicked off today a water conservation awareness campaign in Carrefour, Doha. This is the first activity under the MoU signed between KAHRAMAA's National Conservation & Energy Efficiency Program “Tarsheed” and Unilever, which will entail the planning and implementation of both water and energy conservation initiatives in major retail outlets, malls, households and in schools. Eng. Abdulla Majed Al-Khulaif, Head of Conservation Technology at KAHRAMAA's Conservation & Energy Efficiency (CN) Department, said: “This partnership is a positive step towards promoting a conservation culture amongst the general public, thus contributing towards ......read more

The No.1 in skin protection for HajjThe pilgrimage to Mecca is one that requires the best of preparation – including protecting the health of your skin.For this purpose, the unscented Vaseline Pure Petroleum Jelly is the best option to protect your skin's health and keep it smooth during the pilgrimage to Mecca.Use a little Vaseline Jelly all over your body after bathing for softer skin that is protected from heat rash when you go outside. Massage it into the feet, paying special attention to the heel area to prevent soreness and blisters from walking. An extra dab on your toenails will soften the cuticles, and don't forget your elbows and knees, as they tend to get dry and flaky, especially in the heat.The hot and dry weather can chap your lips, so use Vaseline Petroleum Jelly as a lip ba ......read more

*Attributed to the following spokesperson: Mike Ryan – Trichologist, Brand Expert CLEAR ArabiaA healthy diet is key to healthy hair and hair growth. So – we thought we'd make the road to happy hair days easier for you with these useful weekly dietary tips!1.Start the day with a good breakfastIt's here where a proper nutritional boost is most needed! Energy available to your hair follicles is lowest first thing in the morning so incorporate a mixture of proteins (at least 120g) with any form of complex carbohydrateTop Breakfast Picks:-Scrambled eggs on whole-wheat toast with sautéed spinach.-Fresh berries with honey and a pot of low fat cottage cheese.-Smoked salmon and sliced tomatoes on a seeded bagel.Don't have time for these culinary delights? Prepare some ......read more

‘Happy Mothers' campaign will cover 30,000 new mothers by end 2013 in the UAE Dubai – September 23rd, 2013 - Unilever, one of the world's leading FMCG companies, has partnered with Zulekha Hospitals, one of the most trusted Healthcare Brands in the UAE, to celebrate all new mothers through its “Happy Mothers” campaign. The campaign kicked off in the hospital's Sharjah branch on September 22nd in the presence of Arijit Ghose, Managing Director of Unilever Gulf and Ms Zanubia Shams, CEO of Zulekha Hospitals.The ‘Happy Mothers' campaign aims at recognizing and honoring mothers, whilst expressing gratitude for the spirit of motherhood. Through this campaign mothers will be handed hampers that include congratulatory messages and an array of Unilever products including Vaseline lotions, Vaseline ......read more

18th September, 2013 - Lux Beauty Gallery, an event beaming with beauty, fashion, glitz and glamous took center stage for the third time in a row last night in Dubai on September 16th at Atlantis, The Palm, and gave two lucky Lux consumers the chance to become high-end fashion designers.  The Lux Beauty Gallery along with its three renowned experts provided the participants with in-depth knowledge and expert advice in fashion and styling. 9 Lux fans from around the region had a chance to showcase their designs on the Lux runway with two final winners selected by the judges. Zineb Oulmin representing the UAE and Heba Al Dawi from Saudi Arabia each received AED/SAR 100,000 which will support them with the launch of their personal fashion business. Lux, one of Unilever's beauty ......read more

AXE is going where only few have gone before by giving fans the ultimate out-of-this-world experience: a trip to space. To recruit for this once-in-a-lifetime epic journey, AXE created the AXE Apollo Space Academy (A.A.S.A) with one of the first men to walk on the moon, Buzz Aldrin. By joining A.A.S.A at AXEApollo.com, guys and girls had a chance to compete for one of 13 tickets to travel to space on a flight with international space agency, Space Expedition Corporation (SXC). The digitally led campaign has helped recruit thousands of hopeful men and women from Egypt, Kuwait and the UAE. Announced at the AXE Grand Finale party at the Royal Mirage in Dubai on September 10, AXE revealed that one of the three coveted tickets through highest digital activity went to Omar Samra, a finalist from ......read more

Pioneer face care brand reveals must-have beauty product that leaves skin instantly spotless and continuously radiant, powered by breakthrough dual technologyDubai, United Arab Emirates (8, September, 2013) – Pond's, the pioneer in face care with over 160 years of face care expertise, has launched the latest addition to woman's daily skincare regime with Pond's Flawless White™ Whitening Expert BB+ Cream SPF 30 PA++. The first and latest addition to its wide range of innovative beauty solutions, Pond's Flawless White™ Whitening Expert BB+ Cream SPF 30 PA++ combines superior skincare and cosmetic benefits, providing natural coverage suited for various skin tones and lightens dark spots continuously for spotless radiance.The science behind Pond's Flawless White™ Whitening Expert BB+ Cream SPF ......read more

ãÇÑßÉ ÇáÚäÇíÉ ÈÇáæÌå ÇáÑÇÆÏÉ ÊßÔÝ ÇáäÞÇÈ Úä ãÓÊÍÖÑ ÖÑæÑí ááÚäÇíÉ ÈÇáÌãÇá¡ íÊÑß ÇáÈÔÑÉ äÙíÝÉ Úáì ÇáÝæÑ æãÔÑÞÉ Úáì ÇáÏæÇã¡ ÈÏÚã ãä ÊÞäíÉ ãÒÏæÌÉ ãÊÞÏøãÉ ÌÏÇð.ÏÈí¡ ÇáÅãÇÑÇÊ ÇáÚÑÈíÉ ÇáãÊÍÏÉ (٣ ÓÈÊãÈÑ ٢٠١٣) - ÃØáÞÊ ÈæäÏÓ¡ ÇáÑÇÆÏÉ Ýí ãÌÇá ÇáÚäÇíÉ ÈÇáæÌå æÇáÊí ÊÊãÊøÚ ÈÃßËÑ ãä ١٦٠ ÚÇãÇð ãä ÇáÎÈÑÉ Ýí åÐÇ ÇáãÌÇá¡ ÃÍÏË ÅÖÇÝÉ Åáì äÙÇã ÇáÚäÇíÉ ÇáíæãíÉ ÈÈÔÑÉ ÇáãÑÃÉ ãÚ ßÑíã ÎÈíÑ ÊÝÊíÍ ÇáÈÔÑÉ +BB ÇáãÑßøÈ ÈÚÇãá ÇáÍãÇíÉ ãä ÇáÔãÓ SPF 30 ÈÏÑÌÉ ++PA ãä ãÌãæÚÉ ÈæäÏÓ ÝáæáÓ æÇíÊ™. ÊÌãÚ åÐå ÇáÅÖÇÝÉ ÇáÃæáì æÇáÃÍÏË Åáì ÇáãÌãæÚÉ ÇáæÇÓÚÉ ãä ãÓÊÍÖÑÇÊ ÇáÚäÇíÉ ÈÇáÌãÇá ÇáãÈÊßÑÉ¡ ßÑíã ÎÈíÑ ÊÝÊíÍ ÇáÈÔÑÉ +BB ÇáãÑßøÈ ÈÚÇãá ÇáÍãÇíÉ ãä ÇáÔãÓ SPF 30 ÈÏÑÌÉ ++PA ãä ãÌãæÚÉ ÈæäÏÓ ÝáæáÓ æÇíÊ¡ Èíä ÇáÚäÇíÉ ÇáããÊÇÒÉ ÈÇáÈÔÑÉ ÇáÊí ÊÎÝí ÇáÈÞÚ æÊãäÍßö ÅÔÑÇÞÉ ãÓÊãÑøÉ¡ ÝÊæÝøÑ ÈÇáÊÇáí ÊÛØíÉ ØÈíÚíÉ ......read more

Pioneer face care brand reveals must-have beauty product that leaves skin instantly spotless and continuously radiant, powered by breakthrough dual technologyDubai, United Arab Emirates (3, September, 2013) – Pond's, the pioneer in face care with over 160 years of face care expertise, has launched the latest addition to woman's daily skincare regime with Pond's Flawless White™ Whitening Expert BB+ Cream SPF 30 PA++. The first and latest addition to its wide range of innovative beauty solutions, Pond's Flawless White™ Whitening Expert BB+ Cream SPF 30 PA++ combines superior skincare and cosmetic benefits, providing natural coverage suited for various skin tones and lightens dark spots continuously for spotless radiance.The science behind Pond's Flawless White™ Whitening Expert BB+ Cre ......read more

Just a few drops for a captivating long-lasting fragrance(UAE, 6 August, 2013) - Treat your senses to these two new exciting additions to the Lux Fine Fragrance Elixir body wash range; an exclusive collection of uniquely formulated body washes, composed by the world's best perfumers. Both of these fragrance body washes are composed with bouquets of floral notes and infused with Fragrance Pearls™, tiny capsules of the finest perfume oils that leave a lasting scent on your skin long after you step out of the shower. Composed just like a gourmand fine fragrance, Lux Sweet Embrace brings you beautiful florals of Passion Flower and Freesia blended with warm sensual cedar, sandalwood and whipped warm vanilla. This delectable fine fragrance body wash will leave your skin smelling deliciously swee ......read more

DO MORE, the philosophy behind Rexona's newest campaign, is a motivator for doers everywhere and a reminder to us all that we should maximize every moment, commit to those things that move us and to pursue our passions with an unrelenting hunger. A doer is someone who makes things happen rather than wait for things to happen to them; someone who challenges themselves to go further, who defines success on his or her own terms according to what's important to them.This Ramadan, Rexona joins hands with doer Saher Shaikh, founder of Adopt-A-Camp, a non-profit organization which focuses solely on improving the lives of thousands of labourers in 50 camps across the U.A.E. Saher is a stay at home mother who looks after her own three children along with all 42,800 men in these camps. Adopt-A-Camp ......read more

Vaseline has now introduced the new Vaseline Total Moisture Velvet Musk variant, giving you a touchably soft, smooth skin immersed with a long lasting velvety aroma of musk. Skin hydration is one of the most important factors for healthy and beautiful skin. Maintaining an adequate skin moisture balance is important for retaining soft, pliable and healthy-looking skin. When skin hydration changes, it significantly affects the skin's mechanical and optical properties.Our skin loses moisture every minute, thus leaving it dry and de-hydrated. The Vaseline Total Moisture range keeps the skin hydrated and nourished for a full 24 hours without the need for it to be re-applied as it is infused with the patented Stratys-3™ complex.The Stratys-3™ complex combines three ingredients that infuse and su ......read more

AXE is going where only few have gone before by giving fans the ultimate out-of-this-world experience: a trip to space. To recruit for this once-in-a-lifetime epic journey, AXE is creating the AXE Apollo Space Academy (A.A.S.A) with one of the first men to walk on the moon, Buzz Aldrin. Beginning today, by joining A.A.S.A at AXEApollo.com, guys and girls will have a chance to compete for one of 13 tickets to travel to space on a flight with international space agency, Space Expedition Corporation (SXC).There's no bigger hero than an astronaut, so AXE is giving fans a chance to experience an adventure unlike any other. In the biggest product launch in its 30-year history, AXE is asking guys and girls from 13 countries within Turkey, the Middle East and North Africa region to sign up for the ......read more

Close-Up launched lately the City of Smiles competition in search for the city with the most number of comedians across the region. Over 4,500 entrants from Saudi Arabia, UAE, Bahrain, Kuwait and Oman shared their jokes through a dedicated Facebook and mobile application to help their city win the title of City of Smiles! Collaborating with the highly successful YouTube show, EyshElly, which is presented by the famous Saudi Arabian comedian, Bader Saleh, Close-Up spread smiles throughout the region. The competition which lasted around 6 weeks ran across Facebook, Twitter and through the mobile application which was downloaded by more than 2500 Close-Up fans. Following a strong online engagement, Jeddah was voted as the City of Smiles and to celebrate this win, Close-Up and EyshElly p ......read more

23rd July, 2013 - Lux Beauty Gallery, an event beaming with beauty, fashion, glitz and glamour is all set to take center stage for the third time in a row, and give two lucky Lux consumers the chance to become high-end fashion designers.  The Lux Beauty Gallery along with its three renowned experts will provide the participants with in-depth knowledge and expert advice in fashion and styling. This event is being conducted in the UAE with an anticipated attendance of over 1000 Lux fans. 12 Lux fans from around the region will get a chance to showcase their designs on the Lux runway with two final winners to be selected by the judges. Each winner will receive AED/SAR 100,000 which will support them with the launch of their personal fashion business. Lux, one of Unilever's beau ......read more

Women Are Hiding From the Camera and Their Own BeautyDubai, United Arab Emirates, (July 15th, 2013) – Women are missing out on some of life's most memorable moments because they are not happy with the way they look. Anxiety about their appearance prevents them from capturing precious memories, including photos of a beach vacation, their own wedding pictures, or even photos of the birth of their child. Sadly, 77% of women are camera shy, citing that they often feel self-conscious or uncomfortable having their photo taken because they do not feel they are beautiful according to new Dove global research. Dove is committed to creating a world where beauty is a source of confidence, not anxiety and in response created a short film, Camera Shy, to raise the question why w ......read more

Discover the power of clay and break free from the cycle of oil for clearer, beautiful skin!Dubai, United Arab Emirates (June, 2013): Oily skin is often the main cause for most skin problems such as blackheads, acne and visible pores. The new range from Pond's Clear Balance provides consumers a facial cleansing solution that effectively targets these oily skin problems.Pond's Clear Balance consists of four exciting variants: Pond's Clear Balance Oil Control, Pond's Clear Balance Clear Solutions, Pond's Clear Balance No Blackheads and Pond's Clear Balance Smooth Pores. Each variant contains a unique clay formulation that has the power to effectively absorb excess oil to reveal clearer, oil-free complexion. Thus, allowing consumers to say goodbye to the vicious ‘cycle of oil' to ......read more

Don't Get Caught with Dry Skin this Ramadan! Ramadan is just around the corner, and as a daughter, wife, or mother, you get caught up in different house duties before Iftar time, and after that, you are busy with holy duties or getting ready for Eid Al-Fitr. Hydration is Key! So don't forget to tend to your skin with useful tips from Dove, and ensure your beauty biological clock is not out of order during the long fasting hours!How is your water intake?Ramadan is visiting us this year accompanied by Summer, which means longer fasting hours! So our water intake is essential, with a minimum of 8 glasses of water recommended between Iftar and Sahour to make up for your skin deprivation, and regulate your blood cycle to beat dehydration. Having hydrated skin needs deep nourishment, and Dove Vi ......read more

When was the last time you counted till 30 while lathering your hands to clean them of dirt and germs? In practice, we spend about 6-7 seconds washing our hands on an average and never more than 15 seconds. Kids are usually in even more of a hurry to finish this ‘chore'. Now with the newly introduced Lifebuoy Colour Changing Handwash, kids will actually enjoy washing their hands. Lifebuoy's liquid handwash has a special formulation that protects the user by removing 99.9% germs within 10 seconds. The Colour Changing Handwash turns green to signal this! It contains tiny bead particles that release green colour when squished. When you've scrubbed your hands for about 10 seconds, the foam of its unique formula changes colour to green, signalling that it is ok to rinse.This launch is yet anoth ......read more

Attributed to the following spokesperson: Huda Kattan, Makeup Artist & Brand Ambassador for Vaseline ArabiaVaseline Petroleum Jelly is incredibly hydrating! Adding just a small amount to dry areas can work wonders in just one night. If you notice your knees or elbows are feeling a bit dry, try squeezing one capsule of Vitamin E into a spoonful of Vaseline. Mix them together using your hands and spread on your knees and elbows before bedtime. The next day, simply pat with a towel to wipe away any excess Vaseline. Use this as often as needed!To brighten knees and elbows try squeezing half a lemon into a bowl. Then add a small amount of baking soda to create a watery paste. Before showering, scrub into knees and elbows and let sit for ten minutes before washing off. Repeat daily for maxim ......read more