BVLGARI unveils the Art of Shape at Watches & Wonders Geneva 2026

The Art of Shape

For Watches & Wonders Geneva 2026, Bvlgari expresses the Art of Shape through a bold vision of contemporary watchmaking, where Roman heritage meets Swiss innovation. From the evolution of Octo Finissimo to new interpretations of Serpenti, the Maison explores form, material, and technical mastery, reaffirming its identity as a jeweler-watchmaker.

Octo Finissimo: A New Dimension

The Octo Finissimo 37mm redefines the Maison's iconic silhouette with refined proportions and a newly developed ultra-thin automatic calibre offering a 72-hour power reserve, balancing technical precision with contemporary elegance. Pushing the limits further, the Octo Finissimo Ultra Tourbillon Platinum emerges as the world's thinnest flying tourbillon, issued in a limited series of ten pieces and crafted in platinum.

Serpenti Tubogas Studs Capsule

Introducing a bold new expression of the icon, the Serpenti Tubogas Studs Capsule explores the striking interplay of gold and steel, enhanced by diamonds and hardstone dials. Sculptural and graphic, it transforms the Serpenti into a contemporary object of design and desire.

Serpenti Aeterna

Continuing the metamorphosis of the Maison's most magnetic icon, Serpenti Aeterna reveals a more radical and sculptural vision, brought to life through vibrant compositions of colored gemstones, expressing movement, energy, and transformation.

Innovation Beyond Watchmaking

Extending its vision further, Bvlgari introduces the Digital Passport, transforming each creation into a gateway to its own digital identity, enhancing transparency, traceability, and the client experience.