Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Jaguar Land Rover Plots Further MENA Expansion Following Remarkable Sales Growth
 
Jaguar Land Rover Plots Further MENA Expansion Following Remarkable Sales Growth
Jaguar Land Rover reports outstanding 2018/2019 financial year results for MENA 
• Jaguar’s MENA retail sales were 46 % up year-on-year, while Land Rover’s MENA retail sales were 13 % up for the same period 
• The luxury manufacturer looks to maintain its growth for the 2019/2020 financial year with a series of new model launches across the region
 
Dubai, United Arab Emirates, 30 May 2019:  Despite all the challenges in the region’s automotive sector, luxury automotive manufacturer Jaguar Land Rover has reported an impressive increase in annual sales in MENA across its two brands for 2018/2019, compared to 2017/2018 results. 
 
Jaguar’s MENA retail sales were up significantly by 46 %, while Land Rover MENA displayed a 13 % year-on-year increase. The positive reports reflect motorists’ continued loyalty and support for the brands in the region. Continuing this momentum for the remainder of 2019 and beyond, Jaguar Land Rover has also revealed that it is plotting further growth across the MENA region, with a number of new model launches scheduled throughout the year. 
 
The Jaguar brand recorded a major jump in year-on-year growth in key markets in MENA, driving Jaguar sales upwards in the last fiscal year. Sales rose by 327 % in Bahrain, 115 % in Morocco, 81 % in Qatar, and 63 % in Saudi Arabia. 
 
Similarly, Land Rover’s high-performance 4x4s saw increased interest and demand across MENA markets, with Iraq reporting 163 % year-on-year growth, Bahrain registering 117 % growth, and in Egypt, a 110 % rise over 2017/18 figures. 
 
In the UAE, Jaguar registered 33 % year-on-year growth, while Land Rover saw a 25 % surge in sales – a strong foundation to launch the manufacturer’s upcoming models from. 
 
“We’re thrilled to celebrate a profitable year for Jaguar Land Rover in MENA and we are already working to continue that trend in 2019,” said Rob Preston, Sales Director, Jaguar Land Rover MENA. “Our success was driven by the pioneering spirit of our regional retailers, who delivered the brand’s new products and services with the highest standards and integrity. We continue to remain focused on delivering sustainable growth and expect to surge in all-around performance and customer desirability in 2019, driven by new models and technologies to provide our Middle Eastern customers with the next generation of Jaguars and Land Rovers,” he added.
 
Bruce Robertson, Managing Director of Jaguar Land Rover MENA, said, “Once again, we’re proud of the performance delivered by Jaguar Land Rover, quarter after quarter, in MENA. Even though the automotive sector has faced several challenges globally, our performance in MENA in the last financial year was well balanced and sustained across all our regions and distribution channels.” 
 
“These latest strong numbers have proven that our regional strategy, to focus on consumer-centric services and developments, is the key to success. Our development plans for the rest of 2019 are a reflection of our confidence that demand will continue, and with new model arrivals like the Jaguar I-PACE, we are sure to see these numbers grow,” added Mr. Robertson. 
 
Following the success of 2018/2019 financial year, Jaguar Land Rover MENA headed into 2019 with an optimistic outlook. New models such as the latest generation Range Rover Evoque, the Range Rover Velar SV Autobiography Dynamic Edition, and the Jaguar F-PACE SVR will be making their way to local markets this year. Jaguar’s award winning, World Car of the Year,  all-electric SUV, the Jaguar I-PACE, is also expected to hit the market during the second half of 2019, and is anticipated to be a game-changer in the automotive industry. Joining these new arrivals is the region’s adored legacy off-road vehicle, the iconic, Land Rover Defender, which remains a key part of Land Rover’s future product strategy. The new generation Defenders will be revealed globally in the latter half of 2019.  
 
The company is leveraging strong consumer-demand for high-performance vehicles to shape operations across its MENA markets, and to continue offsetting the unpredictability of recent years. For 2019/2020, another priority for Jaguar Land Rover will be its continued focus on delivering the next-generation of automotive technologies in line with the brands’ Autonomous, Connected, Electric, and Shared (ACES) strategy.


Posted by : Dubai PR Network Editorial Team
Viewed 7430 times
PR Category : Automobile
Posted on : Thursday, May 30, 2019  2:25:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : New Land Rover Defender Completes Tusk Testing to Support Li...
Next Story : Volvo's Car configurator tool now allows for a high degree ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Tonda 1950 Stone-set range' [8259-Views]
Ermanno Scervino, The Perfume [7186-Views]
Transform Your Bedroom and Sleep Like a King With Robinsons' Latest Bedlinen Collections F... [7082-Views]
Colourful Anniversary Limited anniversary edition now available in new colors [6856-Views]
Parmigiani Fleurier Kalpagraphe Chronometre Titanium [6808-Views]
Siemens to supply power equipment and services for 840 MW power plant in Iraq [6454-Views]
The Network Gets Smarter, Simpler and More Secure with Artificial Intelligence and Machine... [5978-Views]
Salvatore Ferragamo Presents Minuetto [5441-Views]
DP Haute Joaillerie thématique 2019 – Les Ciels de Chaumet [5319-Views]
Happy Eid with Corum Golden Bridge Round 39 [5112-Views]
Aston Martin Valkyrie Wows Crowds on Public Debut at Silverstone [5069-Views]
Toric Hémisphères Rétrograde Slate The traveller's watch featuring a new guilloché dial [5045-Views]
Dubai-based Blue Ocean Group expands into UK distribution market ahead of Brexit [4831-Views]
Mouawad unveils the Mouawad Dragon Yellow and White Diamond Suite, featuring the largest r... [4807-Views]
Back to School with Marks & Spencer [4801-Views]
Statement Handbags from GUESS [4734-Views]
Special edition 2019 Ford Expedition ‘Turath' arrives in Al Tayer Motors and Premier Motor... [4728-Views]
The inauguration of codeshare flights between Kuwait and Istanbul-Sabiha Gökçen Airpo... [4490-Views]
Tissot Heritage 1973 The racing legacy [4477-Views]
Sports Collection - Autumn Winter 2019 [4410-Views]
Schneider Electric's Biggest Engineer-to-Order Factory in Asia Utilizes IIoT Technology an... [4343-Views]
Ralph Lauren at The Championships, Wimbledon – Wednesday 10th July [4246-Views]
Salvatore Ferragamo Timepieces – Summer 2019 Collection [4215-Views]
The Perfect Shave Kit for your Summer Travels [4081-Views]
Samsung QLED 8K: How AI Upscaling Enables Truly Immersive Picture & Sound [3953-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories