RIYADH, SAUDI ARABIA: 11th March, 2024: There's no better way to express gratitude and love than with Dyson's pioneering hair care technologies.

This Mother’s Day, as a symbol of appreciation for all that she does, give your mum – the superwoman in your life – the gift of beautiful hair with the latest Dyson Airstrait™ straightener. This revolutionary tool offers effortless styling without heat damage, making every day a good hair day. With wet-to-dry straightening using air, the Dyson Airstrait™ comes in two captivating colourways: Prussian Blue and Nickel/Copper. Generating airflow needed to dry and straighten hair simultaneously, it provides unparalleled convenience and efficiency, achieving effortless salon-worthy locks in the comfort of your mum’s own home.

Dyson Airstrait™ straightener (SAR 1,999)

With its groundbreaking technology, the Dyson Airstrait™ straightener achieves simultaneous drying and straight styling, all within one sleek machine. Engineered to cater to diverse hair types, it effortlessly delivers a natural straight style with body and movement while preserving the strength and healthy appearance of the hair. Two arms gently contain the hair tress, directing a precisely angled high-pressure blade of air downwards into the hair.

Limited edition Ceramic Pink and Rose

The brand-new colour variant of the brands haircare technologues, inspired by Dyson's exploration of colour and material innovation, features a gentle pale pink tone with a ceramic texture, enhanced by metallic accents in deep plum and rose shades. Ceramic pink and Rose serves as a reminder of the beauty and grace mothers bring into our lives while offering them a touch of elegance and luxury as they care for their families and themselves.

Available in the brand’s iconic haircare products: Dyson AirwrapTM multi-styler (SAR 2,299) and Dyson SupersonicTM hair dryer (SAR 1,749).

Dyson Gen5detect™ cordless vacuum (SAR 3,499)

Give the gift of a spotless home with the Dyson Gen5detect™ cordless vacuum, the pinnacle of cord-free vacuum technology. Featuring a fifth-generation Hyperdymium motor spinning at 135,000 rpm, this powerful vacuum captures viruses, ensuring a clean and healthy living space.