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 Celebrating 74 Years of Craftsmanship, Heritage & Innovation
Dubai, United Arab Emirates – November 27, 2025: This UAE National Day, Ajmal Perfumes pays tribute to a nation that transformed dreams into reality through courage, unity, and an enduring vision. As the UAE proudly marks its 54th National Day, Ajmal Perfumes reflects on its own journey, one deeply intertwined with the country’s evolution and inspired by ......read more
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Get ready to treat your pores like royalty!
Benefit Cosmetics just added a brand-new service to the brow & beauty lineup — GOOD PORE DAY! Available now at all Benefit Cosmetics Boutiques and Sephora stores across the UAE and Saudi Arabia, it's the perfect quick facial to prep your skin for the holidays ahead. In just 30 minutes, your skin will feel smoother, cleaner, and glowier than ever ......read more
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SHEGLAM unveils its latest beauty must-have: the Glass Lock Air Gloss, a next-generation lip glaze that delivers a mirror-like, juicy shine with the comfort of a weightless formula and the endurance of a long-wear product.
Meet your gloss goals with SHEGLAM Glass Lock Air Gloss: a transfer-resistant lip glaze that gives your lips a glass-like brilliance and silky hydration in just one swipe. ......read more
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This holiday season, we invite you to step into Beneland—a whimsical world where beauty meets play. Inspired by the thrill of games and the joy of gifting, this year's collection brings together our most-loved icons in sets designed to surprise, delight, and glam up your holidays. With playful packaging, winning combos, and a touch of pink magic, Beneland is where every product is a prize—and every look is a ......read more
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 UAE-born Armaf Beauté launched skin-enhancing, inclusive makeup at Beautyworld ME
Armaf Beauté, the makeup division born from the legacy of Armaf and Sterling Group, recently unveiled at Beautyworld Middle East in Dubai as it accelerated regional expansion and introduced its skin-enhancing, inclusive product range.
The global cosmetics market was estimated at roughly USD 296 billion in 2023, with forecasts projecting continued growth ......read more
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 The World's #1 Brow Brand Does Services
In the heart of the Middle East—where beauty isn't just admired, it's a way of life—Benefit Cosmetics reigns supreme as the #1 brow brand in the world. Bringing its brow expertise to Benefit boutiques and Sephora stores across the region, Benefit offers a lineup of transformative brow services that'll take your beauty game to the next level!
With years of ......read more
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 Get ready to tint your way to K-beauty perfection!
The K-beauty lip look has officially gone global—and we're so here for it. You've definitely seen it all over your feed: that soft, diffused pop of color right in the center of the lips that fades beautifully towards the edges. It's chic, effortless, and just a little bit flirty—basically, everything we love in a makeup trend. And the secret behind ......read more
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 Blending centuries-old Ayurvedic wisdom with modern scientific innovation, Almora Botanica introduces a new era of mindful sophistication to Dubai’s wellness landscape. Founded by Ravi Prasad, a lifelong practitioner of Ayurvedic medicine, the brand redefines skincare that is pure, effective, and sustainable, rooted in prevention, restoration, and rejuvenation.
Each formula merges traditional wisdom on adaptogens and botanicals with ......read more
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The grand reveal, named 'The Legacy in Light,' took over Bluewaters Island on October 26th in a breathtaking display of drones, immersive experiences, and an exclusive dinner
As part of the ceremony, Dubai icon, entrepreneur, and television personality Ebraheem Al Samadi was named the official face of Armaf Club de Nuit Bling
Dubai, UAE (26 November 2025): Dubai witnessed a night of ......read more
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 Middle East, 29 Oct 2025: As October ushers in cooler days and breezy nights, life in the UAE, Saudi Arabia, and across the region moves outdoors once again. From sunset picnics at Al Qudra Lakes to seaside brunches in Jeddah, autumn marks the start of the most vibrant social season.
Catrice's Melted Sun Cream Bronzer is the must-have beauty companion for the return of outdoor living. Its silky, blendable ......read more
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Sara Al Rashid gave a powerful, forward-looking keynote exploring clean, vegan, and desert-proof beauty in the GCC.
Roja Dove gave a mesmerising exploration of perfumery’s artistry and future through the eyes of one of its greatest masters.
Dubai, UAE: The first day of Beautyworld Middle East 2025 opened to resounding acclaim as the Next in Fragrance and Next in Beauty conference programmes delivered two spectacular keynote ......read more
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 UAE’s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi’s legacy with a bold new vision for accessible luxury.
Dubai, UAE: October 22, 2025: Marking a defining moment in the evolution of regional perfumery, Canéza, a new fragrance house born from the creative lineage of Rasasi, will officially launch at Beautyworld Middle East 2025. The debut introduces 22 meticulously crafted perfumes that embody ......read more
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This is the blush drop you’ve ALL been waiting for! HUDA BEAUTY’s very first powder blush is finally here, and we’ve gone all out, with not one, not two, but THREE brand-new limited edition matte powder palettes to play with!
Each one comes packed with three ultra-pigmented matte blushes + a pearl blushlighter for that dreamy, ethereal flush. There’s Rosy Berry, a sultry swirl of rose tones; ......read more
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There's a new beauty obsession heating up your feed — The Toasty Makeup Look. Think sun-kissed warmth meets golden hour glow — a flattering mix of velvety matte skin, soft brown tones, and flickers of golden shimmer that make every complexion look deliciously warm. It's the beauty version of your favorite fall latte — rich, cozy, and impossible not to love. This season, Benefit Cosmetics brings you the ultimate ......read more
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Record-breaking opening: Beautyworld Middle East 2025 kicked off with extraordinary visitor turnout on Day One and a vibrant programme spanning 22 halls of live artistry, education, and innovation.
Global thought leadership: Keynotes from Sara Al Rashid - Next in Beauty, and Roja Dove - Next in Fragrance, set the tone for a show defined by creativity, cross-cultural collaboration, and the future of beauty.
Dubai, UAE: Beautyworld ......read more
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Beautyworld Middle East 2025 hosts the world’s largest fragrance trade platform — a show within a show, spotlighting the meteoric rise of Middle Eastern perfumery.
Quintessence, Signature Scent, Natural Notes and Next in Fragrance headline a 360° programme that unites artisan creators, ingredient houses, and global innovators.
Dubai, UAE: When Beautyworld Middle East 2025 opens its doors in a few days time, it will ......read more
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 United Arab Emirates – October, 2025 : Laboratoire des Granions, a nutricosmetic expert, will be exhibiting at Beautyworld Middle East 2025, held at the Dubai World Trade Center (French Pavilion, Sheikh Saeed Hall, Stand S2-E17). A leading name in natural health and beauty, the brand aims to build new partnerships and increase its visibility in Middle Eastern markets.
Targeted action from within through ......read more
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Count down to the sweetest season of all with the SHEGLAM Sugar, Spice & Everything Glam Advent Calendar Box, the ultimate 12-day beauty surprise that's here to sprinkle your December with a little extra magic. Each day reveals a treat that captures the fun, fearless spirit of SHEGLAM, with a handpicked mix of beauty bestsellers spanning lips, eyes, skin and even hair. All products are full size, making this the full-glam ......read more
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Whether you're hitting the treadmill or heading straight from pilates to brunch, Benefit Cosmetics has got your back (and your glow). The perfect gym glow isn't about heavy coverage — it's about looking fresh, dewy, and confident no matter where your day (or workout) takes you. Think: smudge-proof, sweat-proof, compliment-proof beauty that lasts from pre-gym selfies to post-gym smoothies.
Hydration Warm-Up
Start by ......read more
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The early 2000s are back — and they're bringing all the glam with them! From low-rise jeans and butterfly clips to dewy peach tones and glossy lips, the Y2K era (short for "Year 2000") was all about playful confidence and fresh-faced glow. Fast-forward to 2025, and this nostalgic beauty moment is everywhere again — only better. Think luminous skin, shimmer-dusted eyes, and that signature peachy flush... ......read more
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 DWTC – October 27-29, 2025
United Arab Emirates – October 13, 2025 – From October 27 to 29, 2025, Beautyworld Middle East, the region’s flagship trade show, will once again host one of its largest national pavilions as 86 French brands gather under the Choose France banner. Organized by Business France, the French Pavilion will highlight the country’s global leadership in beauty and cosmetics. Visitors and ......read more
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Lights, camera... complexion! As fashion week takes over, one thing's certain: everyone wants that picture-perfect base. Whether you're front row, behind the scenes, or serving runway-ready looks on your daily stroll, our iconic POREfessional family has got your skin camera-ready — no filter required.
With the launch of The POREfessional Foundation, the pore squad is finally complete! Get ready for your smoothest, ......read more
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 United Arab Emirates – October 2025 - Laboratoire PYC, a French expert in contract manufacturing of dietary supplements and nutritional products, renowned for its excellence in flavor development, will participate in Beautyworld Middle East from October 27 to 29, 2025. The contract-manufacturer will exhibit at the Dubai World Trade Center, at the French Pavilion S2-D11, to showcase its latest "beauty-from-within" ......read more
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If the latest beauty trends have proven anything, it's this: there's no such thing as too much blush. From the viral "sunburnt flush" to red carpet ready cheek sculpting, blush is officially the hero of every makeup look. And no one does cheeks quite like us. With 4 blush families—from sweet pinks to rich berries—we've got you covered! Each silky-soft, weightless powder stays put through ......read more
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It's safe to say minis are major. From TikTok to trend reports, pocket-sized beauty is going viral and we are here for it! At Benefit Cosmetics, we believe good things don't just come in small packages... they come in mini ones. Our favorite icons are perfectly sized to slip into your clutch, carry-on, or even the tiniest micro bag — ready to glam up your every on-the-go moment! Whether you're ......read more
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 There is a new foundation in town, and it is not here to play. SHEGLAM’s Lock & Go Long Lasting Cushion Foundation has officially landed, serving high coverage with a featherlight feel, skincare benefits in every tap, and a shade range that stretches across 36 gorgeous tones. Consider it your shortcut to looking flawless without turning your morning routine into a marathon.
Liquid-to-powder tech has never looked like ......read more
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 essence is bringing joy, shine, and fruity vibes to the beauty world with its vibrant What’s Your Juicy? collection. Packed with glosses, balms, and tints, the Juicyverse is all about playful self-expression, irresistible shine, and colours that match every mood.
The Juicy Icons:
JUICY BOMB Glossy Butter Balm – A buttery balm that melts into lips with hydration, shine, and fruity fragrance. Available in shades like Time to ......read more
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 When it comes to bold lashes and irresistible eyes, CATRICE sets the standard. This season, Catrice celebrates its best-selling Go Big. Go Bold. Mascaras while unveiling the indulgent Dark Cocoa Eyeshadow Palette, bringing together timeless icons and new essentials for the ultimate beauty statement.
The Dark Cocoa Eyeshadow Palette
Inspired by the richness of cocoa, this palette features eight highly pigmented mattes and shimmers ranging ......read more
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 From under-eye brightening to full face lifting, the new multitasking SHEGLAM Insta-Ready Ultra-Fine Blur & Lift Setting Powder Duo gives lift and sculpt with a pressed powder, and an ultra-blurring, smoothing effect with a loose powder, all in one sleek, 2-in-1 on-the-go mirror compact.
Say hello to your new complexion BFF with the lift setting pressed powder that will brighten and sculpts the face with its ultra-milled powder giving ......read more
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 Top Tips for Energy and Focus This Season, Backed by Swiss Precision and Science
Dubai, UAE, September 11, 2025 — With the new season bringing back-to-school mornings and busy work routines, staying energized and focused becomes more important than ever. Nooria, the Swiss micro-nutrition brand, introduces its expert-backed Energy Boost Program — a targeted, science-driven solution designed to help you start September full of ......read more
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Summer is here, and so is the heat. That means sweat, SPF, and long days that leave pores begging for a little extra love. Luckily, we have the ultimate three-step routine to keep skin feeling fresh, clear, and hydrated—even when the temps are climbing. From cleansing that melts the day away to hydration that feels like a cool dip in the pool, this lineup is your shortcut to a pore-perfect summer glow.
Step 1: Double the ......read more
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Dubai’s top creators and international influencers explore culture, fragrance and creativity at The
Timeless Collective
Global fragrance powerhouse Sterling Perfumes Industries officially launched “The Timeless Collective” at The Agenda, Media City, in a star-studded evening attended by Dubai’s social scene icons Ebraheem Alsamadi, Jwana Karim, Kris Fade, Safa Siddiqui and LJ Loujain Adada amongst other ......read more
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Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo and redefine beauty as whatever makes you feel good
The relentlessly innovative, ......read more
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Hourglass Partners with Globally Renowned Tattoo Artist Sasha Unisex to Transcend Beauty Through This Year’s Holiday Palettes
STRICTLY EMBARGOED UNTIL AUGUST 14, 2025
LOS ANGELES, CA — Vegan and cruelty-free luxury beauty brand Hourglass Cosmetics unveils this season’s iconic Ambient Lighting Edit Unlocked palettes, featuring four new thoughtfully curated designs with vibrant, unparalleled scenes of flora and fauna ......read more
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 Back-to-school season isn’t just about new notebooks and cute outfits—it’s the perfect time to refresh your beauty routine. And nothing says “I’m ready to slay this semester” like the new GLOSSY GLAZE High Shine Lipstick from essence.
This hydrating lipstick delivers buttery-soft comfort, high-shine brilliance, and rich color payoff in one swipe—perfect for those early morning classes or last-minute ......read more
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 Catrice is turning up the freshness this summer with the Melt & Plump Juicy Lip Plumper, a standout from the Spring/Summer 2025 Collection. Available in five juicy shades, this must-have beauty essential delivers a high-shine finish, a visibly plumped pout, and a refreshing cooling sensation, perfect for sunny days this summer.
Plumping Meets Care
Enriched with Maxi-Lip™, a powerful plumping complex, Melt & Plump enhances lip ......read more
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We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE’s leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year.
Join the movement! 💕💕
Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our exclusive ......read more
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 Restore Your Post-Holiday Hair, the Parisian Way
Dubai, UAE – August 20 2025: After months of sun, sea, and styling, your hair might be telling its own version of your summer story. As you transition back into everyday life, whether that means long days at work, the return of school runs, or simply a shift in season, Christophe Robin’s restorative essentials are here to revive your strands with minimal effort and maximum ......read more
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IIJS Premiere set to drive ₹70,000 crore in business over the next quarter
FTAs Unlocking New Growth Opportunities for India’s Gem & Jewellery Industry: GJEPC Chairman Kirit Bhansali
IIJS Premiere 2025 show dates: 30 July-3 August at JIO World Convention Centre, Mumbai and 31 July-4 August at Bombay Exhibition Centre, NESCO Goregaon, Mumbai
Special Attraction: The Select Club - Exclusive High-End Couture Jewellery ......read more
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Dubai, UAE, August 19th, 2025: Ajmal, the region’s leading premium fragrance house with a heritage spanning over 74 years, is welcoming the new school year with the enchanting Whiffs of Wonder collection; a playful line of six thoughtfully crafted fragrances for children.
Now available across Ajmal stores in the GCC, the Whiffs of Wonder collection features; Lady Farasha, Little Prince, Hannah Banana, Adventure Bay, ......read more
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SHEGLAM just gave its fan-favourite liquid contour the ultimate glow-up, and it’s about to change the way you sculpt. Just one contour meets all your contouring needs with the new SHEGLAM Precision Sculpt Liquid Contour Duo, a smart upgrade that delivers seamless results and that perfect balance between subtle definition and major drama. Because why choose when you can have both?
The secret is in the dual applicator that works ......read more
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There's a new beauty vibe heating up your feed — and it's giving major vacay energy. The Island Girl Look has gone full-on viral, and we're not mad about it. Sun-drenched skin, glossy lips, beachy brows — this look is all about effortless radiance, and yes, you can fake a tropical getaway... with a little help from us. We have everything you need to recreate the Island Girl aesthetic — ......read more
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 Because the only thing more important than your first-day outfit is your hair
Dubai, UAE, 14 August 2025 — School’s back in session, and so is the stress of early mornings, frizzy hair, and last-minute ponytails. But this year, Lola from Rio is flipping the script with a fun, fearless, and frizz-fighting haircare lineup designed to make back-to-school season a whole lot brighter.
Infused with plant-powered ingredients, ......read more
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 SHEGLAM dives into the digital depths with a collection inspired by The Matrix™ Resurrections, a world where illusion flickers and style cuts through the static. Charged with iconic references and futuristic finishes, each product is made for those who glam like they’ve already hacked the system. The Matrix Resurrections | SHEGLAM Collection is a limited-edition collaboration that rolls out a bold aesthetic to captivate ......read more
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 A Swiss-Crafted, Tailored Approach to Unlocking Your Full Energy Potential
Dubai, UAE, 25 July 2025: Nooria, the premium Swiss dietary supplement brand known for its clean, science-backed formulations, has officially launched its Personalized Supplement Program in the UAE. This innovative solution offers a tailor-made supplement plan designed to adapt to each user’s individual lifestyle, and health goals, whether it’s increasing ......read more
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We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE's leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year.
💕💕Join the movement!💕💕
Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our ......read more
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Inspired by finding beauty in the broken, the brand-new range offers unpolished luxury, unraveling a deeper connection with the inner soul and outer being.
Offering a still, uplifting, and lasting experience in a fast-paced fragrance world, ARMAF Perfumes, the UAE’s leading perfumers, add depth to fragrance wearing with the launch of Ombre D’Or and Perle D’Or. Rewriting olfactory scripts that have primarily focused on ......read more
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It's time to embrace the summer with exciting looks that celebrate your natural beauty. Whether you're going for a dewy finish or a radiant glow, Benefit Cosmetics has everything you need to look and feel your best this season. With two fabulous options that combine our iconic products, you'll be turning heads and feeling fabulous all season long!
Dewy Dream
Embrace a fresh-faced ......read more
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As the beauty world embraces the playful and sun-kissed faux freckles trend, we are thrilled to share how you can achieve this effortlessly chic look using our iconic products. Whether you're aiming for a radiant glow or a soft flush, we have just the right tools to help you create that dreamy, sunlit effect!
Radiant Sunkissed Glow
Achieve a radiant, sun-kissed glow with Hoola Wave, Benefit's ......read more
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 Subtlety is taking a backseat with SHEGLAM’s latest brainchild, the new SHEGLAM Lashlighter Up & Out Mascara. Much like your favorite school highlighter, this electric-colored tube is impossible to miss, and neither are your lashes once it’s on. Just one swipe and your eyes go from half-asleep to naturally luminous, as if you were wearing featherlight falsies.
Far more than a lash coat, the Lashlighter lifts, lengthens ......read more
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