Djula , the Parisian jewelry brand, is proud to announce friend of the house and luxury Kuwaiti content creator, Ahood Alenezi, as the new regional brand ambassador. The new face of the Parisian jewellery house, Ahood channels the fierce, youthful spirit of the brand, conveying the very same sense of boldness that has distinguished the French studio, over the last two decades, as a force of glam-rock chic. 

Djula’s collaboration with Ahood extends its presence in the region, following the launch of its first UAE stand-alone store, Djula Paris, in Dubai Mall, which includes a piercing atelier led by world renowned piercing expert. Firmly established as a leading mono brand, Djula now has several MENA stores, with locations in the UAE and Saudi Arabia. As part of its commitment to offering luxury lovers across the region access to the finest, expertly crafted jewellery in the world, Damas introduced Djula to the Middle East in 2021. 

Characterized by their experimental, avant-garde designs, Djula pieces subvert long-held traditions and practices to deliver a more contemporary and refreshing take on artisanal jewellery. As rebellious and cutting-edge as luxury gets, Djula caters to daring dressers with a flair for defying convention and breaking the mold.

Offering wearers an array of exquisite options for all manner of occasions, the brand’s extensive collections include the iconic Barbelé range, famed for its barbed wire bracelets, bangles and earrings, its critically acclaimed Graphique sets, and the colourful, Puerto Banús-inspired Marbella line. Other collections include: Art Deco (made in honour of the 20th century French decorative art style of the same name), Glam Rock, an emphatic celebration of strength and freedom — Beverly Hills, Eclat, and Fairytale, among others.

Renowned for her distinctive style, Ahood Alenezi represents the very best of high fashion and is resoundingly Djula. The Kuwaiti influencer cuts an enigmatic figure on the GCC fashion landscape, her minimalistic but sophisticated, pared down but luxurious, look, and no limits, rock 'n' roll attitude amassing her a devoted following of supporters. Young and edgy, she holds up a mirror to Djula’s values, reflecting the brand’s maverick approach to jewellery making. 

With close to two million followers on Instagram, Ahood is widely recognized as one of the most popular luxury fashion and beauty influencers in the Middle East and North Africa. A respected tastemaker and accomplished creative in her own right, having launched a selection of signature beauty ranges in recent years, the Kuwaiti fashionista has garnered a reputation as a trendsetter, and is revered among regional culture seekers as an authority on the latest trends. 

A Djula woman in every regard, Ahood embodies the style and sensibility of the Parisian jewellery house. Set apart by their individuality, Djula women are graceful yet unconventional; elegant but rebellious. As demonstrated by so many jewellery lovers across the world, being a Djula woman is a state of mind and an attitude, a way of being; one that often surprises, typically astonishes and even shocks, delivering the unexpected with a rule-bending and code-breaking approach to all things haute couture.

Now available at the Djula Boutique in Dubai Mall, Bayt Damas, Djula Boutique in Olaya Tower, Riyadh, and Damas Boutiques in UAE and online.