Oct 18th 2021 – Dubai: Rivoli Group, the exclusive distributor and retailer for the OMEGA brand in the 4 GCC markets of UAE, Qatar, Bahrain and Oman – has launched a new ad campaign on the Burj Khalifa in Dubai to celebrate the release of the new James Bond film, No Time To Die. 
OMEGA has been associated with the 007 franchise since 1995, when the Seamaster Diver 300M timepiece was first worn by the actor Pierce Brosnan when he played the role of agent 007. Considering the historical connections of OMEGA to the Royal Navy, it was no surprise that the brand was selected as Commander Bond’s watch of choice. 

Now, more than 25 years later, when Daniel Craig embarks on his final portrayal of 007 in No Time to Die, OMEGA has come out with a special Seamaster Diver 300M 007 Edition, developed with input from the actor himself. The 42mm Seamaster Diver 300M 007 Edition is made of strong yet lightweight Grade 2 Titanium, with a brown tropical aluminium bezel ring and dial. Slightly slimmer than the standard Diver 300M models, which is due to the doming of the sapphire-crystal glass, it is presented on a Grade 2 Titanium mesh bracelet with an adjustable buckle.

OMEGA President and CEO Mr. Raynald Aeschlimann said, “To mark the release of the highly anticipated 007 movie on September 30th, we are truly excited to launch a television campaign to showcase the OMEGA timepiece in the new movie. It’s great to see that our partners and distributors in this market, the Rivoli Group, have heightened its visibility by launching the ad campaign on the iconic Burj Khalifa”. 

The TVC captures a dramatic montage of clips from James Bond’s latest mission and includes thrilling glimpses of returning 007 characters, including Q and Moneypenny, along with the new “double-O” agent, Nomi. Most obviously, at the heart of the excitement in the commercial is the OMEGA Seamaster Diver 300M 007 Edition. 

Ramesh Prabhakar, Vice Chairman and Managing Partner of the Rivoli Group added, “As the exclusive representatives of the OMEGA brand in this market, we are very proud to partner with OMEGA to launch their 007 Edition watch campaign in this region. The TVC is as captivating as the movie and OMEGA watch-lovers who are also avid Bond fans, are able to purchase the same watch at all the OMEGA boutiques and leading Rivoli watch stores across the four key GCC markets. The 42mm Seamaster Diver 300M 007 Edition will be available to our customers offering the identical inspiration, lightweight design and vintage touch as worn by the character in the new Bond movie.”