Search DubaiPRNetwork.com

Home >> Lifestyle

Make Up for Ever is Breaking Through With a Lipstick Revolution With Rouge Artist

Make Up for Ever is Breaking Through With a Lipstick Revolution With Rouge Artist

Saturday, September 19, 2020/ Editor -  

Share

Home >> Lifestyle
- CO-CREATED WITH THE PROS.
#WEWILLROCKYOU
 
 
September 19, 2020:  MAKE UP FOR EVER IS MAKING ITS REVOLUTION The NEW ROUGE ARTIST launch is a brand statement for MAKE UP FOR EVER. Through this lipstick innovation and a disruptive campaign, MAKE UP FOR EVER reveals its new image and reaffirms the brand’s vision: today, at MAKE UP FOR EVER, we are a collective of makeup artists co creating high performance products and services. Through our artistry, we inspire and empower people to unleash their personal edge. MAKE UP FOR EVER’S brand mission through the launch of ROUGE ARTIST is to elevate through education and empower people to reveal and claim who they really are. ROUGE ARTIST also challenges the MAKE UP FOR EVER consumer by asking who are you? What’s your story?
 
INTUITIVE UNIQUE DESIGN
 
The new ROUGE ARTIST lipstick facilitates application with an intuitive unique design: the lipstick is held in the hand like a lip brush. This unique gesture helps everyone to perfectly shape their lips in a high precision and effortless swipe. For 99 DHS ROUGE ARTIST features a high precision new design, an incredible unique blur and a semi-matte finish, and an intense color available in 60 shades.
 
A NEW PRO FORMULA: THE BLUR, SEMI-MATTE FINISH
 
The pros have created their ideal lipstick formula, combining the bold color impact of a matte with softness and luminosity of a satin texture, creating a unique new blur and a semi-matte finish. The pro-crafted ROUGE ARTIST formulation features pigments suspended in emollient oil to maximize intensity without compromising glide. The lipstick is enriched with a Blurring Complex which reveals light-reflective powders to immediately smooth and blur fine lines and imperfections. A nourishing Care Capsule is formulated with 100% natural camellia oil for lush, nutrition and hydration.
 
THE ROUGE ARTIST CAMPAIGN
#WEWILLROCKYOU
 
The ROUGE ARTIST video campaign featuring the international anthem is “We Will Rock You” kicks off the new brand identity and introduces a collaboration with different characters to embody all kinds of beauty. The characters represent the brand’s core values of inclusivity, empowerment, boldness, creativity, self-expression , and generosity. To represent the Middle East Nour Arida (@nouraridaofficial), whose brazen honesty and unapologetic voice have garnered her an Instagram following of 6.7 million fans, is on full display in our #WeWillRockYou campaign. Nour Says “If you met me ten years ago, I was very shy. I’m still learning how to overcome it and use it as my power,” says “That’s the most important thing: for a woman to love herself regardless of anything. “MAKE UP FOR EVER has partnered with different big names in the region such as Lojain Omran, Maya Ahmed, Salama Ahmed, Rania Fawaz, and The Hala to tell us their own stories and to unleash their personal edge.

Previous in Lifestyle

Next in Lifestyle


Home >> Lifestyle Section

Latest Press Release

Samsung Invites UAE Consumers to Experience the All New Air Dresser at Galeries ...

Preliminary Camel Race for the National Day Camel Marathon kick-off on Friday, 2 ...

Empower attends UN Meetings on Energy and Environment

UAE Anthem Campaign to Unite the Country in Build Up to 49th National Day

Invesco Analysis Shows Investors Using Futures for Gold Exposure May Be Overpayi ...

Trina Solar Renews the Global Brand for Its Tracker Business

Millions of Lung Cancer Patients See Gene Therapy and Immunotherapy Medical Inno ...

Al Tayer Motors Wins Ford Trucks' Champions Award 2019

3 Day Super Sale Offers Up to 90 Percent Off Big Name Brands

National Geographic Premieres Virus Hunters: A Chilling Chronicle of the Heroic ...

Philips World COPD Day Survey Reveals Global Shifts in Awareness and Action Surr ...

What You Don't See

Emiratis Al Hassani and Al Zeyoudi Bag Men's Honours at Al Marmoom Dune Run

DHA Approves Saliva for COVID-19 Testing in Children

Sanctuary Refined: New Lincoln Nautilus Brings Serene Design, Elevated Technolog ...

Trade Bank of Iraq Hosts Dialogue with Private Banks Association on Achieving Ec ...

Devika Bulchandani Named CEO of Ogilvy North America & Global Chairwoman of Adv ...

Sheikh Zayed Book Award Reveals its 2020 Longlists for ‘Development of Nations' ...

Dubai Health Authority Launches a New Stand-alone Laboratory Facility

UK Ambassador to the UAE Receives Latest Update on Covid-19 Vaccine From SEHA