18th February 2020, Dubai, United Arab Emirates:   Korea’s number one beauty brand*, innisfree, is all set to open its flagship store at The Dubai Mall on Thursday 27th February 2020, bringing globally renowned natural benefits from JEJU Island to the region.  

innisfree offers innovative beauty solutions powered by the best natural ingredients found on Korea’s pristine JEJU Island. Thanks to its volcanic origins, this fertile oasis has a unique ecosystem with unparalleled abilities to nurture beautiful skin. With the wonders of nature at the heart of innisfree, they take great care to preserve and protect the environment in all that they do. 

At the grand opening, the first 100 customers will have the chance to get up to AED 30,000 worth of free products in the form of Green Lucky boxes. Each box will feature innisfree’s best-selling Green Tea collection that is known for its hydrating and replenishing elements, due the amino acids and antioxidant ingredients that help replenish and neutralize the skin for a natural glow. In addition, there will be a range of promotions available in the store throughout the day. 

The flagship boutique will feature a unique modern design inspired by a studio workshop where natural materials and ingredients are used and transformed into beautiful functional objects with effective properties.  Customers are invited to freely experiment with products, discover the story behind the pure ingredients through different curation zones and learn ways to be more kind to the environment.
 
The Dubai Mall store will offer the full range of innisfree’s natural and affordable skincare, makeup and body collections. Amongst the extensive product line, will be innisfree’s hero sellers, the Green Tea collection, including the Green Tea Seed Serum, innisfree’s number one best-seller, with eight bottles of the serum sold every minute around the world. 

Best seller - Green Tea Seed Serum: AED 150 
innisfree has reinvented the rules of hydration with the Green Tea Seed Serum. Packed with 16 kinds of amino acids and minerals, this lightweight yet nourishing serum works to replenish your skin’s optimal moisture level, wrapping skin in pure comfort for a smooth, glowing complexion. 

Green Tea Seed Cream: AED 140 
A moisture barrier cream that embraces dry skin with ample moisture coming completely from Beauty Green Tea. Packed with 16 kinds of amino acids, innisfree’s Green Tea Seed Cream has Dual-Moisture-Rising Technology™, protects the moisture path with fresh green tea water to prevent moisture escaping from the skin, while the seed oil creates a moisture barrier. The moist and soft texture enhances the suppleness and health of dry skin with rich moisture.

Green Tea Sleeping Mask: AED 95
With its bouncy gel texture brimming with moisture, this sub-acidic sleeping mask replenishes the moisture in dry skin and restores healthy skin pH overnight. Packed with 16 kinds of amino acids, innisfree’s Green Tea Sleeping Mask is formulated into a sub-acidic texture with a green tea originated enzyme to enhance suppleness and control skin acidity. The gel texture bursts with moisture onto the skin with the powerful moisturizer and fresh green tea water, and instantly penetrates the skin without getting sticky or greasy to leave skin feeling fresh.

Green Tea Seed Skin: AED 115
Water type layering moisture toner reveals smooth skin with Beauty Green Tea. Packed with 16 kinds of amino acids, innisfree’s Green Tea Seed Skin has Dual-Moisture-Rising Technology™, protects the moisture path with fresh green tea water to prevent moisture escaping from the skin, while the seed oil creates a moisture barrier. This water type toner is great for layering multiple times, which then moisturizes skin and helps relieve tightness by protecting the skin barrier with panthenol.

Green Tea Seed Essence in Lotion: AED 125
This double moisture locking essence in lotion retains the rich moisture of Beauty Green Tea for a long period of time. Packed with 16 kinds of amino acids, innisfree’s Green Tea Seed Essence in Lotion has Dual-Moisture-Rising Technology™, protects the moisture path with fresh green tea water to prevent moisture escaping from the skin, while the seed oil creates a moisture barrier. Moisture retaining power of the essence is added with the smooth texture of lotion to provide a double moisture locking effect.