
Modern Classics: Michael Kors Unveils Spring 2020 Michael Kors Collection Ad Campaign
January 9, 2020 — Michael Kors is pleased to announce the launch of its new Spring 2020 Michael Kors Collection ad campaign, photographed by the renowned Dutch duo Inez van Lamsweerde and Vinoodh Matadin.
Shot on the grounds of a Beverly Hills estate, the ad campaign featuring models Ugbad Abdi and Rianne Van Rompaey tells a story of timeless American style, focusing on private moments of languid luxury.
“My spring collection is a celebration of the best of American style,” says Michael Kors.
“The Collection campaign focuses on a mix of ease and glamour that is inherently American, and the layers of sophistication, irreverence and romance found in the images complement that juxtaposition.”
Throughout the images, crisply tailored separates in luxe neutrals, plaid and gingham are juxtaposed with soft, romantic dresses, while stars, stripes and bold dots lend a patriotic wink.
The global campaign will debut in January, with print ads running in spring issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
ShareHome >> Beauty and Cosmetics Section
DSS 2025 Unveils AED 20 Million In Prizes With Citywide Raffles and Retail Promotions
Emirates SkyCargo doubles down on providing exceptional customer experience
The Emirates A350 begins regular operations to Muscat
Zoho Strengthens Support for UAE's Tech Sector By Partnering with DART
Dubai Launches Landmark Initiative Further Enabling First-Time Homeownership
SalamAir Releases 2nd Quarter (Q2) On-Time Performance Data
'School of Life' Brings a Summer of Enriching Experiences to Public Libraries
Google launches Veo 3 on Gemini in the Middle East and North Africa
Van Cleef & Arpels Unveils Fleurs D'hawaï: An ODE To Color
G-SHOCK's Summer Style Statement: Metal-Cased Watches That Define the Season
flydubai breaks ground on new Aircraft Maintenance Centre at Dubai South
The most common mistakes in the care and use of your car's tyres
UAE Team Emirates-XRG and Tadej Pogačar aim for fourth Tour de France title
Vacheron constantin presents les cabinotiers Temporis duo grand complication openface
Sorbonne University Abu Dhabi and Électricité de France Forge Sustainability-Focused Partnershi ...