Dubai; 22 December 2019:   In celebration of 25 years of Dubai City of Gold and Dubai Shopping festival, Dubai Gold and Jewellery Group (DGJG), the largest trade body for the jewellery industry in association with Dubai Festivals & Retail Establishment (DFRE) has revealed a special ‘Dubai City of Gold’ commemorative coin and also announced their latest jewellery campaign for Dubai Shopping Festival (DSF) 2020. The celebratory moments for Dubai residents and tourists will kick off on December 26 and will run until 1st February 2020. 

Throughout DSF 2020, jewellery shoppers can take home up to 75 special edition coins daily.

How to participate and win big

With every Jewellery purchase of AED 500 from any of the participating Jewellery outlets, customers will be entitled to get one raffle coupon that can win them up to 3000 Gold Coins of 8 grams each in raffle draws. There will be 5 winners in daily raffle draws from 26th December 2019 to 1st of February 2020; the first winner will win 25 coins, second to win 20, third to win 15, fourth to win 10 and fifth winner will take home 5 coins. Also, shoppers can win more every Saturday, starting on Jan 4, where three additional winners can win 5 coins each.

Customers can double their winning chances with the purchase of diamond and pearl jewellery worth AED 500 or on the purchase of ‘Dubai City of Gold’ special edition coin or when using Visa card for purchase, where shoppers will be entitled for double raffle 

Partners for the current campaign

Visa being the strategic partner of DGJG for this campaign has added to the shopping excitement by doubling the chance of winning the gold coins. Shoppers are entitled to get two coupons instead of one to participate in the raffle draw, on a minimum spend of AED 500 using Visa debit, credit card or digital pay.  The group has also partnered up with Ithra Dubai who are developing the Deira Gold souk with the Deira Waterfont project and Emirates Gold as ‘Minting Partner’ for this year’s campaign. 

Speaking on the occasion, Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) said “This is a very special year as we are celebrating the 25th anniversary of Dubai City of  Gold and Dubai Shopping Festival and to make this happy occasion grand and memorable, we are excited to announce and reveal our special jewellery campaign and the limited edition ‘Dubai City of Gold’ coin for the jewellery shoppers.

He added “The success of the previous editions of the Group’s DSF promotion have been instrumental in more retailers coming forward to associate with this year’s promotion. This year more than 200 retailers are participating in our campaign.  DSF brings the entire industry on a common platform which helps to drive retail sales higher. Every year our gold promotion is one of the major highlights of the shopping festival. Increasing the base of daily winners could prove a major draw in growing shopper transactions during the promotional run and will also impact the overall sales positively.

The exhilarating promotions was announced at a press conference held at Etihad Museum, in the presence of Ahmad Al Khaja, CEO, Dubai Festivals and Retail Establishment, H.E Laila Suhail, Board Member & Chairperson – Marketing - Dubai Gold & Jewellery Group and CEO, Strategic Alliance and Partnerships Sector DCTCM and Entities, Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG), and the organizers of Dubai Shopping Festival.

H.E Laila Suhail, Board Member & Chairperson – Marketing - Dubai Gold & Jewellery Group and CEO, Strategic Alliance and Partnerships Sector DCTCM and Entities, commented: “The DSF is one of the most sought-after events which people from all over the world look forward to. The festival is based on three pillars - shopping, entertainment and winnings. The Dubai Shopping Festival and the Dubai Gold and Jewellery Group have once again announced an innovative promotional campaign to boost gold and jewellery sales and enhance Dubai’s position as a regional hub for jewellery shopping. This year, lucky winners get to walk away with limited edition of ‘Dubai City of Gold’ coins. Considering the intrinsic value of gold and its appreciation, this is a great incentive for jewellery shoppers. 

Commenting on DGJG’s innovative promotional campaign, Shahebaz Khan, UAE General Manager, Visa, said: “We are delighted to partner with the Dubai Gold and Jewellery Group to bring this exciting and rewarding deal to our cardholders.  We believe this is a great way to encourage and incentivize Visa cardholders from all over the world to use digital payments instead of cash this shopping season. For Visa, this is in line with our commitment to deliver all our cardholders, both regional and international, with seamless, secure and rewarding experiences on their local and cross border spends.”

Following the signing ceremony with the Dubai Gold and Jewellery Group, Issam Galadari, CEO of Ithra Dubai, commented “we are delighted to join forces with DGJG once again, this time around in sponsorship of the Dubai Shopping Festival, and in promotion of our beloved Dubai as the ‘City of Gold’”

He added “The DSF is a landmark event on the global calendar,” Galadari added “just as Dubai is a landmark on the global map, and we are grateful for the opportunity to bolster them both.”