Dubai, UAE; December 11, 2019:   Pure Gold Jewellers, the award winning jewellery chain, has opened a modern, spacious outlet in Dubai’s newly opened Nakheel Mall in the prestigious Palm Jumeirah location. The new store launch is part of Pure Gold Jewellers strategic plan to increase their number of outlets in the UAE, with eight more openings planned for 2020. 

The 100 sqm store in Nakheel Mall features a luxurious look, with brightly lit spaces dedicated to different types of jewellery. 
Karim Merchant, Group CEO and Managing Director, Pure Gold Group, said: “Nakheel Mall is the new destination for shopping and entertainment, and it is centrally located in an affluent residential area that is globally known.

Many tourists frequent the area for its sandy beaches, resorts and leisure facilities and it is also a much-sought-after residential location. We believe that these factors make Nakheel Mall an ideal location for our new store, helping us to reach out to a larger audience. The opening of the new mall is also a sign of confidence in the economy and our brand-new outlet underlines our commitment to the UAE market.” 

Currently in store are a new range of stylish 18k gold jewellery collection starting at AED 399. There is also a vast selection of guaranteed lowest price diamond jewellery in latest designs. All items come with an offer of free life-time repair and exchange guarantee.