Dubai, UAE, March 22, 2016:  The new scalp and hair care range is formulated to specifically address the needs of a problematic scalp – to restore the healthy balance of the scalp and hair from root to tip.

Our hair is our calling card and it says a lot about who we are. In a survey to establish a ranking list of factors that contribute to the first impression people have of us , 58 percent of respondents put hair in second place – after the face (66 percent) and ahead of the figure (55 percent) and clothing (52 percent). It only takes us a matter of seconds to assess a person’s assumed lifestyle, attractiveness and physical fitness on the basis of their hair. The most important assessment criterion isn’t hair style, but hair health – and that depends to a great extent on the condition of the scalp. 

“Based on our many years of experience in dermatological skin care, we have expanded our research horizon to include the scalp and its significance for hair structure, “said Stefanie Conzelmann, Head of Product Development Dermo Cosmetics, Beiersdorf AG, summarizing the result as follows: “The condition of the scalp affects the division of the matrix cells in the follicles which are responsible for hair growth. Optimal hair condition depends on optimum matrix cell division.”

In other words, beautiful hair needs a healthy basic structure that Eucerin® DermoCapillaire products can support. The active ingredient in the new scalp & hair care range gets right to the root of the most common problems and restores the healthy balance of the scalp – for healthy looking hair from root to tip.
Pure stress for the scalp

The skin on the scalp is very delicate. Generally, it is also exposed to external influences such as environmental pollution, dust and hot air from hairdryers without any protection. However, other factors such as stress, lack of sleep and an unbalanced diet can also have a negative impact on the scalp’s condition. Stefanie Conzelmann: “Stress produces free radicals which activate the body’s natural defense mechanisms. The immune system produces inflammation-promoting proteins such as cytokines to deal with the problem.“

Inflammation is an immune response. “However, when our stress level remains high over a long period of time and cytokines constantly bombard the cells, micro-inflammation is then seen as one of the leading factors causing the most common scalp problems. This finally has also a direct impact on the hair quality,' said Stefanie Conzelmann.

Micro-inflammation isn’t a micro-problem

“Micro-inflammation can cause a variety of symptoms such as severe itchiness and increased dryness. The symptoms vary depending on the extent of the micro-inflammation and the person’s predisposition to it,“ remarked Stefanie Conzelmann. “Inflammation also causes the hair follicles to diminish in size. Collagen is then deposited in the follicle, which in extreme cases can completely destroy the hair follicle resulting in hair loss and thinning hair.”

The basis for a healthy scalp has now been found 

Eucerin® research teams conducted intensive research and were able to discover an active ingredient that interrupts the inflammatory cycle and creates the optimum conditions for the healthy development of the hair fiber. “Of all the substances that we tested, Licochalcone A, a natural extract from the Chinese liquorice root, demonstrated the strongest anti-inflammatory effect. Targeted in-vitro studies confirm that Licochalcone A inhibits oxidative reactions the tissue and effectively reduces the synthesis of anti-inflammatory proteins such as cytokines, leukotrienes and prostaglandins.

Based on these findings, Eucerin® DermoCapillaire developed a new generation of scalp and hair care products that solve scalp and hair problems in a two-step process.

Step 1: The shampoos are formulated with active ingredients that will support the effect of the scalp treatments for a targeted action on specific scalp problems. They also contain very mild surfactants and conditioning substances which cleanse and condition the hair to restore volume, natural shine and resilience.

Step 2: The leave-on scalp treatments with the effective active ingredient Licochalcone A reduce micro-inflammation to create a perfect environment for healthy development of the hair fiber. They also contain specific active ingredients to relieve the scalp from problems such as sensitivity, itchiness, dryness and dandruff. 

The Range:

Dandruff: Eucerin® DermoCapillaire Anti-Dandruff

Dandruff often results from irritation and inflammation of the scalp and it can be caused by several factors, e.g. micro-organisms such as the yeast Malassezia globosa. The sebaceous activity is key for the development of the yeast that together with an increased cell renewal rate of the scalp, form the flakes. The typical symptoms of dandruff are itchiness and visible scaling. Commonly, two kinds of dandruff can be identified: greasy & dry dandruff. 

New Eucerin® DermoCapillaire Anti Dandruff Shampoo & Eucerin® DermoCapillaire Intensive Scalp Treatment relieves dandruff through the targeted action of an exclusive combination of active ingredients. The products are alkaline-free and contain no silicones, parabens or colorants.

Licochalcone A in Eucerin® DermoCapillaire Anti-Dandruff Intensive Scalp Treatment relieves the scalp from the micro-inflammations that contribute to dandruff formation, which breaks the vicious circle.

Polidocanol, the active ingredient in DermoCapillaire Anti-Dandruff Shampoo & Intensive Scalp Treatment, soothes the scalp and immediately alleviates tightness and itching. At the same time, the active ingredient combination piroctone-olamine and climbazole decrease the number of Malassezia yeast.

Dry/itchy scalp: Eucerin® DermoCapillaire Calming Urea Shampoo & Eucerin® DermoCapillaire Calming Urea Scalp Treatment

External and internal factors lead to the dehydration of the scalp and impair its natural barrier function. As moisture escapes, the scalp feels tight and itchy.

New Eucerin® DermoCapillaire Calming Urea Shampoo & Scalp Treatment relieves a dry/itchy scalp through the targeted action of an exclusive combination of active ingredients. Both products are alkaline-free and contain no silicone, colorants, parabens or fragrances.

Licochalcone A in Eucerin® DermoCapillaire Calming Urea Scalp Treatment relieves the scalp from micro-inflammations which render it prone to further irritative stimulation.

Polidocanol, the active ingredient in Eucerin® DermoCapillaire Calming Urea Shampoo & Scalp Treatment, soothes the scalp and immediately alleviates tightness and itching. Urea improves scalp moisture level with lasting effect.

Eucerin® DermoCapillaire Anti-Dandruff Intensive Scalp-Treatment 100 ml: AED 84 
Eucerin® DermoCapillaire Anti-Dandruff Creme-Shampoo 250 ml: AED 84 
Eucerin® DermoCapillaire Calming Urea Scalp Treatment 100 ml: AED 84 
Eucerin® DermoCapillaire Calming Urea Shampoo 250 ml: AED 84 

Available in leading pharmacies.