Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
2020 Genesis G90 Luxury Flagship Sedan Enters the Middle East
 
2020 Genesis G90 Luxury Flagship Sedan Enters the Middle East
  •  Redesigned G90 luxury sedan elevates Genesis brand prestige
  •  Flagship sedan features “Quad Lamp” design, evolving the brand’s Athletic Elegance styling
  •  Wide range of new standard driver-assistance technologies, including Rear Cross-Traffic Collision Avoidance-Assist
Dubai, UAE - April 25, 2019:  Today, Genesis unveiled the brand’s redesigned 2020 G90 flagship sedan in its Middle Eastern debut in Bahrain. The G90 incorporates new-car-level design changes on the exterior and interior, further enhancing its presence as the brand’s flagship sedan through an evolution of Genesis’ signature Athletic Elegance design language. The new “Quad Lamp” styling theme, featuring a prominent horizontal architecture, signals design cues to be seen on all future Genesis models.
 
“The new G90 is the ultimate expression of the Genesis brand ethos, offering brilliance through superior design, refined performance, and luxury,” said Altar Yilmaz, General Manager for Africa and Middle East Region, Genesis. “As a design-focused brand, we are proud to have refined excellence with the G90, and we are certain the 2020 G90 will elevate Genesis and lead our global brand identity in the luxury vehicle segment in the region.”
 
Evolving Elegance, Inside and Out
 
As the ultimate expression of Genesis’ brand DNA, the 2020 G90 shows significant changes to match the discerning tastes of the region’s connoisseurs.
 
Front and back, the styling of the redesigned G90 evolves the brand’s Athletic Elegance design language. In front, the signature Crest Grille is flanked by a new Quad Lamp styling theme that will become common across future Genesis models. In the rear, Quad Lamps symbolizing the wings of the Genesis logo wrap around from corner-to-corner. The lines of the vehicle flow elegantly from one end to the other through a crisp parabolic line and large LED side indicators embedded in the fenders.
 
The G-Matrix cross-hatch pattern, inspired by light reflecting from an illuminating diamond, is applied in various areas around the vehicle, beginning with the front grille and extending into the graphics of all exterior lighting elements. The standard 19-inch dish-type wheels, also incorporating the mesh pattern around their outer edge, feature sound absorption technology to noticeably reduce tire noise.
 
The interior design is dominated by a harmonious flow of horizontal surfaces, including a parallel layout built around the air ventilation system and audio controls. Fine new details are found throughout the interior space, including quilted Nappa leather seating, new contrast piping on the leather-wrapped dashboard, additional leather wrapping on the center console, higher-quality switchgear, and natural wood trim with an exposed grain texture.
 
The 2020 G90 adds two new colors, Porto Red and Gold Coast Silver, in addition to Marble White, Platinum Silver, Graceful Gray, Carbon Metal, Umber Brown, Royal Blue and Titanium Black.
 
Convenient, Connected, Intuitive
 
The G90 introduces multiple technology enhancements and firsts for the Genesis brand. The 12.3-inch central display is re-engineered to incorporate a new Graphic User Interface that features the signature Genesis black and copper color scheme. The widescreen display, which now offers full touch-screen functionality and Apple Carplay® and Android Auto® connectivity, shows multiple functions simultaneously using a convenient split-screen feature.
 
The interior environment is more serene thanks to Active Noise Cancellation, which reduces noise, vibration, and harshness using leading audio technology to reduce unwanted noise intrusion.
 
The Genesis Adaptive Control Suspension with electronic damping control smoothly and precisely manages body motions throughout the car’s dynamic range with minimal compromises to ride comfort.
 
A New Standard in Safety
 
In keeping with Genesis’ commitment to unparalleled occupant protection, all available safety and driver assistance technologies are included as standard equipment. New systems and features include:
 
• Lane Follow Assist (LFA) goes beyond the existing Lane Keep Assist system, actively working to keep the vehicle centred in its lane for reduced fatigue
• Highway Driving Assist (HDA) works in conjunction with LFA and Adaptive Cruise Control (ACC) to manage the vehicle’s speed and lane position, taking into account lane markings, navigation data, and the movement of the vehicle ahead
• Blind-Spot View Monitor (BVM) uses the side cameras to show the driver a video image in the instrument cluster display when the turn signal is activated; unlike other such systems, it functions for both sides
• Rear Cross-Traffic Collision Avoidance-Assist (RCCA-A) uses side radar to detect approaching obstacles, braking to avoid a collision if required
• Forward Collision Avoidance-Assist (FCA-A) can now detect cyclists, in addition to other vehicles and pedestrians
• Safe Exit Assist (SEA) alerts the driver and passengers if with a chime and cluster warning message when an object is approaching the doors.
 
The 2020 G90 delivers a stable driving experience with H-TRAC, an advanced all-wheel drive system that detects road conditions with sensors at each wheel. Combined with advanced electronic stability control, H-TRAC enhances vehicle stability on unfamiliar roads or in inclement weather.


Posted by : Dubai PR Network Editorial Team
Viewed 12414 times
PR Category : Automobile
Posted on : Thursday, April 25, 2019  5:04:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : PEUGEOT announces record-breaking Q1 sales in the GCC
Next Story : A Century of Innovation: the Bentley S2 Continental Flying S...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
HONOR MagicBook Series is Perfect for Fashion Forward, Design Conscious Individuals Across... [4084-Views]
Vatika Launches Natural Hair Food, an Effective Solution for Dry Hair [2735-Views]
Omega Announces Its Role as the Official Timekeeper of the 36th America's Cup [2632-Views]
Foreo Reveals 5 Ways to De-Stress Your Skin [2538-Views]
DTTAG New Executive Committee to Manage Post Covid 19 Return to Normalcy of Travel [2522-Views]
The Best Omega Sunglasses For a Long-Awaited Summer [2505-Views]
Emirates Post Unveils Modern New Website and Look [2255-Views]
Innovating to Fight COVID-19: Four Ways Drones are Contributing [2124-Views]
FEM Collaborates with Arab Comedian Maya Acra to Address the Taboo Around the Topic of Hai... [2120-Views]
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during COVID-19 w... [2075-Views]
Blue Ocean for Islamic Finance Industry [2050-Views]
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game. [2042-Views]
Commodity Weekly: Crude Oil Frets Geopolitics, Sluggish Demand Bounce [1976-Views]
Ericsson's USA 5G Factory: Staffed by Professionals – Trained by VR [1939-Views]
Sony Middle East & Africa Introduces New Digital Camera ZV-1, designed for Vlogging in the... [1882-Views]
Airline Debt to Balloon by 28% [1878-Views]
Al Tayer Motors and Premier Motors Honour UAE's COVID-19 Frontline Heroes [1755-Views]
Sony Middle East and Africa and Gearbox team up to offer rental services of latest digital... [1714-Views]
80th Anniversary of Maserati's Targa Florio Victory Maserati Tests an Mc20 Prototype on th... [1685-Views]
Urgent Implementation of ICAO COVID-19 Guidelines Needed [1685-Views]
ATM Virtual to Focus on Potential Chinese Outbound Travel Market [1660-Views]
Tips for Keeping Your Smartphone Clean [1611-Views]
Twentieth “World Milk Day” Sees NFPC Innovate With New Products That Meet Changing Consume... [1587-Views]
Lincoln Aviator Presidential Takes on Bumps and Dips, Turning Every Trip into a Refined Jo... [1574-Views]
WTTC Launches Safe Travels Protocols for Aviation, Airports, MICE and Tour Operators [1550-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories