Bringing its signature smart casual vibe to the region with sleek menswear, chic womenswear, and a bold line-up of statement handbags

Dubai, June 03, 2025: Allen Solly, inspired by its Nottingham heritage and known for redefining workwear through smart casuals, has marked a significant milestone in its strategic global expansion with the launch of its first exclusive store in Dubai. Located on the 2nd Floor of City Centre Deira, the 1,830 sq. ft.+ outlet was opened in collaboration with franchise partner Kalyan Silks. The store was inaugurated by Jacob John, President, Premium Brands, Aditya Birla Lifestyle Brands Limited; T. S. Pattabhiraman, Chairman, Kalyan Silks; and Mahesh Pattabhiraman, Executive Director, Kalyan Silks, marking a new chapter in Allen Solly’s international retail journey. This launch brings the brand’s iconic style to the UAE for the first time. Allen Solly is a distinguished brand from Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the renowned Aditya Birla Group (ABG), a leading Indian conglomerate.

Rooted in the sartorial traditions of Nottingham, the name Allen Solly continues to influence contemporary design with its distinctive style. The Dubai foray embodies the brand’s signature blend of confident, expressive fashion in one of the world’s most dynamic retail destinations. With this launch, Allen Solly expands its international presence, offering Dubai’s fashion-forward audience a curated range of versatile, statement-making apparel for both men and women.

Featuring bold colour-blocking, relaxed silhouettes, and comfort-first styling, Allen Solly appeals to today’s youth who view fashion as a form of self-expression. The retail experience incorporates natural wood textures, warm ambient lighting, and curated experience zones that reflect the brand’s contemporary aesthetic. It also showcases Allen Solly’s signature handbags collection—crafted with clean lines and heritage-inspired textures, designed for the urban, fashion-conscious consumer.

Commenting on the launch, Jacob John, President, Premium Brands, Aditya Birla Lifestyle Brands Limited said, 'The launch of our first exclusive store in Dubai is a proud moment in Allen Solly’s ongoing global story—one that began with its rich Nottingham heritage and continues to evolve with every new market we enter. As a leading hub for international fashion and modern retail, Dubai offers the perfect stage for our bold, contemporary aesthetic and smart casual philosophy. This store is more than a retail destination; it’s a statement of style, confidence, and our commitment to dressing modern consumers who value originality, self-expression and individual style. We’re excited to bring the distinctive Allen Solly experience to the Emirates and look forward to expanding our presence in other fashion-forward cities across the world.'

T. S. Pattabhiraman, Chairman, Kalyan Silks added, “We are delighted to partner with Aditya Birla Lifestyle Brands to bring Allen Solly to Dubai. The brand’s British roots, fashion-forward mind-set, and focus on comfort make it exceptionally relevant to the Dubai audience. We’re confident this store will become a go-to style destination for the region’s diverse and dynamic fashion lovers.”

The opening of Allen Solly’s first exclusive store in Dubai marks the highly anticipated regional debut of Allen Solly Women, a collection designed for the modern millennial and Gen Z woman who blends ambition with personal style. Featuring trend-forward pieces in bold palettes and functional cuts, the collection allows for effortless transitions from desk to dinner. Signature handbags, modern dresses, and separates define a wardrobe that embodies sophistication, individuality, and chic versatility.

The store also features Allen Solly’s latest casual wear, including fashion-forward shirts, polos, and joggers for men, all designed for comfort and style. Complementing this is a refined professional wear range, offering polished blazers, women’s dress shirts, and more, ideal for making a statement at the office or on special occasions. Allen Solly’s signature handbags, blending modern design with high-fashion appeal, complete every look with versatility and sophistication.

Inspired by the sartorial traditions of Nottingham, Allen Solly continues to blend heritage with contemporary design. From the structure of its menswear to its iconic handbags, the brand’s appeal lies in merging timeless tradition with modernity, creating collections for expressive consumers who value individuality, comfort, and versatility in their fashion choices.

With the launch of its first exclusive store in Dubai, Allen Solly takes a bold step forward in its global journey, bringing a unique blend of heritage-inspired fashion, modern sensibility, and effortless chic to the Middle East. This milestone not only reaffirms the brand's commitment to innovation and style but also sets the stage for further growth in other key global markets. As it continues to redefine smart casuals for the contemporary consumer, Allen Solly remains at the forefront of shaping the future of fashion.