Arla Foods agrees new brand license for Middle East cheese business with Kraft Heinz
Dubai, United Arab Emirates - 04 July 2019: The agreement gives Arla Foods (“Arla”) the license to use the Kraft® brand for the next 12 years in the Middle East on the cheese portfolio recently acquired by Arla from Mondeléz International.
The markets covered by the license agreement include Bahrain, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Mauritius, Oman, Palestine, Qatar, Saudi Arabia, Syria, UAE, Yemen and the Seychelles.
“We are pleased to reach this agreement with Kraft Heinz. It secures an important continuation of the business we have acquired, which is also good news for the millions of consumers in the region who know and ......Read More
