City’s biggest online shopping weekend returns better and bolder than ever this year with an extra day of discounts, giving shoppers four incredible days to enjoy massive savings of up to 95 per cent off from 27 to 30 March

This year’s edition features the launch of Dubai’s all-new immersive shopping experience, redefining online retail with a virtual mall where shoppers can explore hundreds of top participating brands, exclusive additional savings, a chance to win AED 100,000, and bonus cash prizes worth up to AED 50,00

Residents and visitors can enjoy more shopping, more savings, and more must-have Ramadan and Eid deals this year, all at the click of a button and delivered straight to their doorsteps

Dubai, United Arab Emirates, 24 March 2025: Calling all shoppers to mark their calendars: the highly anticipated Great Online Sale will soon take over the city for its epic third edition, returning better and bolder than ever this year from 27 to 30 March. In addition to the biggest-ever bargains of up to 95 per cent off and an extra day of discounts spanning four thrilling days, the citywide sale features the launch of Dubai’s all-new immersive shopping experience this year. Elevating Dubai’s retail landscape to new heights, the interactive virtual mall will enable shoppers to digitally explore hundreds of top participating brands, enjoy exclusive discount coupons, stand a chance to win a whopping AED 100,000, and unlock cash prizes worth up to AED 50,000.

Organised by Dubai Festivals and Retail Establishment (DFRE), this much-awaited citywide sale brings the perfect mix of unbeatable discounts, immersive digital shopping, and massive cash prizes. It’s the perfect time to score must-have Ramadan deals and Eid gifts for friends, families, and loved ones at the click of a button and delivered straight to shoppers’ doorsteps.

Those who register on the Great Online Sale website will gain access to the immersive shopping experience starting 27 March, where they can digitally explore leading local and international brands spanning diverse categories. From fashion, shoes, accessories, jewellery, and watches to health and beauty, baby and kids’ essentials, the latest electronics, furniture and décor, multi-brand retailers, and much more. Registered users will also be able to unlock even greater savings through exclusive discount codes, and stand the chance to win a whopping AED 100,000. What’s more; shoppers can win bonus cash prizes worth up to AED 50,000 by visiting five or more categories of the virtual stores.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “The Great Online Sale returns this year to foster robust growth during Eid, one of the busiest periods for shopping in Dubai. We are thrilled to announce the launch of the all-new immersive shopping experience for this year’s edition, elevating the city’s retail landscape to exciting new heights by transporting shoppers across the city into a digital-first retail world like never before. With online retail continuing to drive ever-evolving consumer preferences, DFRE remains committed to driving innovation to the forefront of the sector while cementing the e-commerce landscape as a key pillar of Dubai’s sustainable growth strategy in line with the objectives of the Dubai Economic Agenda D33.”

Whether searching for the perfect Eid gifts or upgrading everyday essentials, this sale delivers unbeatable value for everyone. Massive savings will be found across a wide range of categories, including electronics, fashion, accessories, homeware, beauty, and children’s products. This year’s participating brands will include 2XL, 6th Street, Amazon, babyshop, Beverly Hills Polo Club, Carters, Crate & Barrel, Damas, Dune London, Ecity, Emax, F5 Global, Home Centre, Jawhara Jewellery, Jumbo, LEGO, Namshi, Noon, Nysaa, Puma, Replay, Rituals, Steve Madden, The Watch House, Valencia Shoes, Xpressions, and many more leading retailers.

With just four days to bag these extraordinary deals, shoppers should not miss out on the chance to enjoy a first-of-its-kind immersive shopping experience, major markdowns, and exclusive prizes. This is the perfect opportunity to enjoy ultimate convenience when shopping from anywhere in the city.