
Casio unveils G-SHOCK Collaboration with BarbieTM
Special Watch Expresses the BarbieTM Worldview
Dubai, March 20, 2025 — Casio Computer Co., Ltd. announced today the release of the latest addition to the G-SHOCK family of shock-resistant watches. The new GMA-S110BE was designed in collaboration with the BarbieTM brand, which was launched in 1959 as the original girl empowerment brand.
BarbieTM started as a revolutionary idea — a doll that inspired girls to explore their limitless potential. Today, BarbieTM continues to empower self-discovery that unlocks a world of possibilities for tomorrow. The current collaboration grew from the great match this vision makes with G-SHOCK, a watch brand that supports free-thinking, tough women with strength at their core.
The new shock-resistant watch is based on the GMA-S110, which features an intricate, dimensional design achieved by layering small components. The watch has a sleek monochromatic pink color scheme, accented with subtle variations across each component. The BarbieTM logo appears on the band loop and at the 3 o’clock position, and a heart-motif indicator adorns the inset dial at the 9 o’clock position. The band and case back also boast the famous BarbieTM silhouette, further projecting the BarbieTM worldview. The new watch also comes in special packaging inspired by BarbieTM doll boxes, aiming to deliver the same excitement people have always felt when unboxing a new BarbieTM doll.
ShareHome >> Fashion, Lifestyle, Luxury and Home Section
Zoho Strengthens Support for UAE's Tech Sector By Partnering with DART
Dubai Launches Landmark Initiative Further Enabling First-Time Homeownership
SalamAir Releases 2nd Quarter (Q2) On-Time Performance Data
'School of Life' Brings a Summer of Enriching Experiences to Public Libraries
Google launches Veo 3 on Gemini in the Middle East and North Africa
Van Cleef & Arpels Unveils Fleurs D'hawaï: An ODE To Color
G-SHOCK's Summer Style Statement: Metal-Cased Watches That Define the Season
flydubai breaks ground on new Aircraft Maintenance Centre at Dubai South
The most common mistakes in the care and use of your car's tyres
UAE Team Emirates-XRG and Tadej Pogačar aim for fourth Tour de France title
Vacheron constantin presents les cabinotiers Temporis duo grand complication openface
Sorbonne University Abu Dhabi and Électricité de France Forge Sustainability-Focused Partnershi ...
Gargash Group Accelerates Sustainability Agenda with New Sustainability Linked Facility from Mashreq
Hamdan Smart University Launches College of Sustainability and Green Economy
Mohammed Bin Rashid Innovation Fund Launches a New Chapter to Strengthen Government Innovation