
Arabian Automobiles Presents ‘The Unusual Suspects'
A Distinctive Series of Innovation with the Nissan Altima
Dubai, 17 May 2024: The new marketing campaign for the Nissan Altima, ‘The Unusual Suspects,’ takes an intriguing cinematic turn, blending the suspense of a mystery series with the innovative features of the car. Spearheaded by Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, this imaginative marketing campaign showcases the Altima in a series of thrilling narratives for its audience.
Inspired by the 90s thriller ‘The Usual Suspects,’ the campaign unfolds through a serialized drama that cleverly reveals the Altima’s personality within the engaging context of a stolen car narrative. Each episode spotlights different attributes, such as advanced safety features and intelligent connectivity, effectively demonstrating the sedan’s capabilities and building anticipation for what else it will reveal.
In this set of videos, the Nissan Altima serves as the backdrop but also as an active participant. Key elements like the ProPILOT Assist and the updated V-motion grille are integrated into the plot, highlighting their usefulness in real-world situations.
By integrating the Altima’s appeal into a continuously evolving story, the campaign strengthens public engagement, offering an immersive experience in discovering the car’s identity.
Home >> Automobile and Motoring Section
March Passenger Demand Grows 3.3%
UAE and China: Four Decades of Economic and Cultural Partnership
Ipekci Otantik Celebrates Grand Opening at Mercato Mall with Attendance of Turki ...
World Police Summit 2025 Returns to Dubai with Police Leaders and Security Exper ...
Dubai hosts U15 Football Challenge Cup
DAE Announces Financial Results for the Three Months Ended March 31, 2025
Air Maniax Lands at Mercato Mall – Let the Adventure Begin!
Air Cargo Demand Grows 4.4% in March
DXB delivers a strong start to 2025 with 23.4 million guests in Q1
OMRAN Group and MHD Group Announce ALIĒ NIVAS – Elevating Musandam as a Wor ...
Emirates Skywards introduces Classic Rewards on flydubai
Get a Grip on Glow with SHEGLAM's Newest Prime & Set Spray
Emirates strengthens collaboration with Malaysian, Sri Lanka, Morocco, Seychelle ...
e& achieves AED 16.9 billion consolidated revenue growing 18.7% YoY in Q1 2025
Ivo Oliveira a close second in Tour de Romandie prologue
RTA Completes Several Traffic Improvements in Al Barsha South 1
Mercato Becomes the UAE's First Autism-Friendly Mall in Celebration of Autism Aw ...
Oman unveils Dhofar Khareef 2025 highlights at Arabian Travel Market
UKinbound returns to Arabian Travel Market to host the UK stand