As Fujairah citizens continue to reel from the damage caused by the flash floods, Malabar Gold & Diamonds, one of the largest jewellery retailers globally has joined hands with Kerala Muslim Cultural Centre (KMCC) to initiate relief activities by distributing food kits to those affected by the floods. Spearheaded by the CSR team of Malabar Gold & Diamonds, 100 food kits containing essential supplies, including rice, lentils, oil, and spices were distributed to those affected by the disaster.

 

 “We are hoping that our actions would ease the current circumstances of those suffering from the aftermath of the floods. CSR remains a core value at Malabar Gold & Diamonds and we wish for the earliest restoration of the affected areas,” said Mr. Shamlal Ahamed, MD-International Operations, Malabar Gold & Diamonds. 

 

Malabar Gold & Diamonds believes that the most successful companies are those which integrate responsibility and sustainability into their core business. The group is always proactive when it comes to CSR activities right from inception. The key focus areas of the CSR initiatives of Malabar Group are in the areas of Health, Education, Women Empowerment, Housing and Environment. The organization has kept aside 5% of its profit for CSR activities in all the regions where they operate. The group, which currently has showrooms across GCC, India, Malaysia, Singapore & USA undertakes several welfare activities throughout the year in the respective regions.