Dubai and UAE
Home >> Events & Exhibitions

Beyond Books at SCRF 2022: ‘Back to Games'  Adapts Popular International Board Games for the Region

Beyond Books at SCRF 2022: ‘Back to Games' Adapts Popular International Board Games for the Region

Tuesday, May 17, 2022/ Editor -  


Home >> Events & Exhibitions

The 13th Sharjah Children’s Reading Festival is offering a sea of exciting opportunities  to young visitors to get explore and learn more about the region and its vibrant culture  

Sharjah, May 17, 2022:  “Board games are a wonderful tool to bond with family, offering the kind of quality time around a table which simply doesn’t compare to phone games,” said Madhavan Menon, who is managing the participation of Back to Games, the second-largest board game retailer in the world, at the ongoing 13th Sharjah Children’s Reading Festival (SCRF) in Expo Centre Sharjah. 
The Dubai-based retailer has its own booth among hundreds of international publishing houses, distributors, and toy manufacturers who have brought the best of children’s literature and entertainment from 15 countries around the world to SCRF 2022.  

A regular at SCRF and the Sharjah International Book Fair (SIBF), the Back to Games produces localised versions of popular international games for the Gulf region and India. These include the local rendition of the renowned strategy game Kingdomino, and The World – an adaptation of the beautifully illustrated Okiya. 
The games being featured at the Back to Games booth in Hall 4 target children aged 3 – 14 years, and have been designed to develop dexterity, visual perception and memory skills. 

Recounting a heart-warming story of what inspired him to enter the world of board game production, Menon noted: “I wanted to get my son away from his tablet, so I bought him Pengaloo. I couldn’t find any other games of interest for children of his age group, so I decided to fill this gap.” 
Announcing big news to young football fans, Menon said that his company is in talks with FIFA World Cup 2022 to launch two board games themed around the popular football championship – Fast Flip and Taco FIFA World Cup Pizza. 

Previous in Events & Exhibitions

Next in Events & Exhibitions

Home >> Events & Exhibitions Section

Latest Press Release

GMG's Géant Reiterates Commitment to Single-Use Plastics Reduction in-Store

Sharjah Summer Promotions 2022 launches across the Emirate of Sharjah

Bringing Women from all across the Emirate Together!

Ministry of Climate Change and Environment's Second National Dialogue for Climat ...

Damas Light the Way to a Brighter Future with New Hope Collection

Get Ready to Swoon! As Most Awaited Party Anthem ‘CASANOVA' by Global Music Sens ...

Union Coop Begins Limiting Single-Use Bags

Women Reign Supreme at the 82nd Mahzooz Grand Draw

Etihad Airways ‘Sustainable 50' A350 Makes Inaugural Flight to New York

‘Masala King — a Journey of Memoirs' the Autobiography of Dr. Dhananjay Datar La ...

Expo Center Sharjah Inaugurates the 3rd edition of the Jewels of Emirates Show 2 ...

Dubai Cares Inspires Governments and Education Leaders to Adopt its Recently Lau ...

Majid Al Futtaim Malls mark 25 Years of Dubai Summer Surprises

ESMOD Dubai 2022 Grads Step Out in Style

Arabian Automobiles brings Special Deals across Nissan, INFINITI and Renault dur ...

Rahul Titus Appointed as Ogilvy's Global Head of Influence

Empowerment and Moral Support are Crucial in the Battle Against Cancer, say Surv ...

Research Shows Pent-up Demand for Air Travel, with Passengers Embracing Mobile a ...

Hatta Resorts and Hatta Wadi Hub Set New Records with 200,000 Visitors and Confi ...

Summer Saving Season is Back with Dubai Jewellery Group Dss Campaign – City of G ...